This is an epoch-making symbol for the film industry. In the 2024 New Year's greetings, there was a refreshing sentence for everyone: "The film market is booming." One sentence effectively summarizes the dynamism of the Chinese film market in 2023, and also foreshadows the infinite vitality of the development of Chinese films.
Picture source | China Times
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In 2023, China’s total movie box office ended at 54.915 billion yuan. Although there is still some distance from the record high in 2019, remember the Spring Festival in 2023 and the summer in 2023. Those who are affected by the people around them Movies are all being talked about and those who walked into a movie theater for the first time in years remember how hard-earned that number was and how special this year was.
"Man Jiang Hong" magically triggered the "Spring Festival" movie viewing craze, and led 10 domestic films such as "The Wandering Earth 2" to eventually become the top 10 box office for the whole year. This was the first time for a Chinese film.
"The Wandering Earth 2", with its big production, big feelings, and big layout, has led Chinese films to the forefront of thinking about the common values of mankind. It has successfully "went overseas" and attracted the attention of the world. This is the first Chinese film once.
"The Disappearance" hit the summer schedule in June without any warning. It quickly, closely and profoundly examines the reality of Chinese society and successfully presents it with a typed suspense technique. This is the first Chinese film Second-rate.
"Fengshen Part 1: Chao Ge Fengyun", the sword has been sharpened in the scabbard for ten years, and once it is unsheathed, it shines brightly. China's excellent traditional culture is interpreted and expressed with the most cutting-edge and dazzling technological and industrial techniques. This is a first for a Chinese film.
"I am a mountain", when the main creators tried to show the ordinary and ordinary side of advanced typical characters on the big screen, they were questioned by the audience that they were not great enough. The audience became supporters and leaders of firm beliefs. and promote literary and artistic works to reveal more about the sublime. This is the first time for Chinese films.
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There are many such firsts. It is these extremely gratifying firsts. The outpouring of these excellent works has given the Chinese film market a rich supply and given the Chinese audience a gluttonous feast. Confidence.
As a result, the annual box office of "549.15" has a gold content of more than "four nines".
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The Shandong film market also benefits from the supply of these high-quality works. In 2023, Shandong Province's movie box office hit a new high, surpassing the historical high of 2.881 billion yuan in 2019, reaching 2.961 billion yuan. The Shandong film market has fully recovered and is rapidly prospering.
Shandong has always been one of the "big ticket warehouses". It has ranked fifth in the country in box office revenue for two consecutive years. The number of movie viewers has basically ranked among the top four in the country for many years in a row. Loving and understanding movies is a good cultural habit of Shandong people.
Scientific, standardized, fair and enthusiastic film market management is the four beams and eight pillars that support this data.
planning and guidance create a golden schedule. New Year's Day, Spring Festival, summer vacation, and National Day are the traditional golden periods for movie box office. Weekends, short holidays and small festivals have gradually become shining growth points for Shandong movie box office. The attempts and creation of special cinemas such as "Shandong Handmade Cinema" and "Red Cinema" allow audiences to gain more cultural experience while engaging in cultural consumption, turning "watching" movies into "enjoying" movies.
scientific and standardized management benefits theater chains and theaters. safety is the foundation of everything. The more crowded the place is, the more stringent the strings of safety production need to be tightened; the more joyful moments when the enthusiasm of the masses are high, the more nervous moments are the most worrying for managers and operators. More than 3,200 times, film managers at all levels in Shandong have conducted cross-department comprehensive law enforcement and cross-department joint inspections from top to bottom, effectively ensuring that no production safety accident will occur in 2023.
treats all service recipients fairly and enthusiastically. For a good business environment in , security is the first guarantee and fairness is the basic foundation. Creating a fair and equitable management environment will allow operators who truly want to prosper the market to thrive, while allowing lawless individuals who fish in troubled waters to retreat. Shandong, with its broad mind and enthusiastic service, allows 31 theater lines from outside the province and 2 self-owned theater lines in the province to create a better future together.
This is a golden age for the prosperity and development of Chinese films. This is a new era for the rise and take-off of Shandong films. A new year, a new beginning. During the New Year's Day holiday that just passed, Shandong's movie box office was 84.232 million yuan, with 74,700 screenings and 2.085 million moviegoers. The box office revenue increased by 19% compared with the "New Year's Day" in 2021, which was the highest in history.
The booming film market will become the norm, and the future of Chinese films is worth looking forward to!
Source: Shandong Propaganda
