Original title: "Champion Horse Team" takes tourists on horseback to enjoy the scenery and explains the customs and customs of Kazakh herdsmen (quote)
The story of young people returning home from the north and south of the Tianshan Mountains to "dig gold in the snow" is being staged (theme)
Workers' Daily-China Gongwang reporter Lu Yue and Zhang Ziyu
Nalati’s “championship horse team”. Workers Daily - China Industry Network reporter Lu Yue Photo
Reading tips
In the ice and snow, Xinjiang continues to release thermal effects through the ice and snow industry. Many young people return to their hometowns and lead their fellow villagers on a road to wealth by "digging gold in the snow."
On the magnificent and quiet snowfield, a unique Kazakh-style "Diaoyang" performance is being staged. More than 20 horses came riding on the snow, raising waves of snow, attracting tourists to marvel.
This is the Nalati Tourist Scenic Area in Xinyuan County, Ili Prefecture, Xinjiang. Galloping among the horse teams is 33-year-old Yersen Shiwo. He is the captain of the Nalati "Champion Horse Team" and a true champion athlete. After retiring, Yersen Shivo soon returned to his hometown and established the Champion Horse Team Cooperative, leading the villagers to provide a "snow rice bowl".
In the world of ice and snow, Xinjiang continues to release thermal effects through its ice and snow industry. Many young people like Yersen Shiwo chose to return to their hometown, serve their hometown with the help of the local government and relevant departments, and find a way to get rich by "digging gold in the snow".
Happy life is coming
Yersen Shiwo is from Tayiasu Village, Nalati Town, Xinyuan County. He has won more than 50 championships in domestic and foreign competitions at all levels such as track and field, cross-country running, cycling, swimming, and cross-country skiing. In 2017, he was selected for the national cross-country skiing team. In 2022, he participated in the Beijing Winter Olympics as a trial skater and is a celebrity in the village.
Yersen Shvo has traveled to many countries over the years, but after retiring last year, he chose to return to his hometown. "My hometown has changed a lot in recent years. Ice and snow tourism has developed, and there are more and more tourists!" With the help of relevant departments in Yili Prefecture and Xinyuan County, he established the Champion Horse Team Cooperative. The horse team takes tourists riding along the Nalati scenic route and performs for the tourists. A rider can earn about 30,000 yuan in a summer.
Before, there was an endless stream of tourists in the summer, but in winter, the place became quiet. In 2018, Nalati began planning to develop ice and snow tourism, and a number of key ice and snow tourism projects under construction will be opened to the outside world in 2023. Yersen Shwo's championship horse team attracted more than 200 local farmers and herdsmen to join, including many college students.
The joining of young people is awakening Nalati from her winter slumber. In June 2023, after graduating from Xinjiang University with a major in software engineering, Yeldana Genesali returned to Nalati and joined the Horse Team Cooperative, taking tourists on horseback to enjoy the local beauty and explaining the living customs of Kazakh herdsmen. and customs.
"I grew up in Nalati. It can be said that I have watched Nalati develop step by step until now." The 23-year-old young man said, "I hope to do something for the development of tourism in my hometown and realize my own goals." The value of life." This snow season, Yeldana Genes Aili earned more than 20,000 yuan during his internship with the horse team.
A happy life is coming soon. This is a vivid manifestation of Nalati's transformation of the "cold" resources of ice and snow into a "hot" economy. Nowadays, Nalati's new tourism pattern of "traveling in all seasons" has gradually taken shape. 25,000 people have been employed through tourism, and the annual per capita income has increased by more than 18,000 yuan. In Yili Prefecture, since the beginning of winter in 2023, it has received 3.6513 million domestic tourists in November alone, achieving tourism revenue of 3.112 billion yuan.
Unlock new ways to play and explore the road to wealth
At Yeluzi Camp·Quye Cultural and Creative Park, Shuixigou Town, Urumqi County, tourists gathered around the stove and cooked tea in a "bubble house" made of PVC film. In the distance Nanshan Mountain is covered with snow.
Camping isn’t just for summer here. Camping in the snow, tourists eat hot pot and barbecue in the "bubble house", feel the warmth, and watch the stars at night, unlocking a new way of winter tourism. Zhou Cheng, the founder of
Cultural and Creative Park, was originally a musician. When he saw the development of ice and snow tourism in Xinjiang, he came up with the idea of starting a business.In August 2023, Quye Cultural and Creative Park was officially opened and became a cultural and creative park integrating various elements such as camping sites, special containers, Internet celebrity milk tea, and space capsule accommodation. The creation of new scenes and the addition of new business formats will bring visitors a new experience. With the beginning of the new snow season, the place receives more than 1,000 tourists on weekends every day.
Cultural and Creative Park also set up free stalls to help local villagers increase their income. Stall owner Hatima is the representative inheritor of Kazakh embroidery, a municipal intangible cultural heritage project in Urumqi. She and more than 20 embroiderers hand-made traditional ornaments and sold them in scenic spots, earning a monthly income of about 4,000 yuan.
In Pingxiliang Village, not far from the Cultural and Creative Park, Miao Yu, a young man born in the 1990s, opened a B&B. This young man has his own ideas about running a B&B. In the family-themed B&B run by Miao Yu, there are large-bed rooms with snow mountain viewing terraces, airship park-themed aircraft beds... different room types have their own styles, and there are also campsites and specialty restaurants with themes of skiing experience and manual study. We are constantly meeting the diverse travel needs of tourists.
Miao Yu’s B&B has a total of 14 employees, ranging in age from 22 to 35 years old. When young people meet together, interesting sparks will always burst out. Various novel and interesting experience projects are attracting more and more tourists from all over the country.
"Every weekend, our B&Bs are basically fully booked. The B&Bs during the New Year's Day holiday were fully booked last month." Miao Yu said that so far, the turnover of the B&Bs he operates has reached about 1.2 million yuan.
Pingxiliang Village, where Miao Yu lives, has become increasingly vibrant in recent years. Speaking of the village’s road to prosperity, Li Guiqin, secretary of the Party branch of Pingxiliang Village, sounded full of pride: “Pingxiliang Village was rated as a national key tourist village in 2019, and this year it was awarded the national rural governance demonstration village. This is inseparable from the homestay industry. development. More than 50 homestays in the village have been fully booked, and bookings for the Spring Festival started after New Year's Day!"
"Small luck" paints the "big picture"
In recent years, Xinjiang, located in the golden belt of ice and snow, has launched " "Four Seasons Tour" gradually transforms the "cold" resources of ice and snow into a "hot" tourism industry. While attracting tourists from outside, it drives more and more people to return to their hometowns, and more and more villagers become participants in the ice and snow industry. beneficiary.
The "little luck" on the road to wealth paints the "big picture" of a happy life. In the winter of 2023, Urumqi will continue to increase the supply of ice and snow tourism industry, and strive to receive 25 million ice and snow tourism tourists in the 2023-2024 snow season, and ice and snow tourism revenue to reach 20 billion yuan...
Yersen Shiwo is still Nala He is the principal of the Ski School of Ti International Ski Resort and the captain of the Nalati Youth Ski Team. His "championship dream" continues: he hopes to promote ice and snow sports so that his children can win championships and bring glory to his hometown; Zhou Cheng's visitor reservations for the cultural and creative park have been scheduled until February, and he is ready to invest 6 million yuan in the spring The second phase of construction has been launched; Miao Yu plans to build an ice and snow park and an igloo at the entrance of the B&B, and also plans to decorate it with lanterns and paintings so that the B&B will always be "new"...
Villagers said that in the past, everyone was afraid of snow. Nothing to do at home. Now everyone is looking forward to snow, looking forward to turning snow into silver, and getting rich and living a better life together.
