On the last day of 2023, another new record for Chinese films was born!
Following this, the single-day box office exceeded the 700 million mark again after 336 days. This New Year's Day box office also created a new New Year's Day box office record in Chinese film history.
Really, long time no see!
So far, the box office in the three days of New Year’s Day has exceeded 1.5 billion!
This New Year’s Day stall was even as popular as the Spring Festival stall. Especially for special events, the venue was full and it was hard to get a ticket. Although the overall quality is uneven, the overall box office set a record.
Of course, the tickets for each film are also uneven, and they are even more so.
1. "Twinkle Twinkle Star" wins!
"Twinkle Twinkle Star" has a box office of 600 million. It is not only the box office champion of this New Year's Day, but also the box office champion of the New Year's Day in mainland film history.
Judging from the three-day box office, the box office took in 551 million in the first two days alone. However, on the third day, the box office was obviously weak. The single-day box office fell off a cliff, and the ranking was only overtaken directly, and it was kicked out from the first place. Come down!
In terms of IP, its performance is actually average. However, through marketing and schedule advantages, it directly detonated the market. The pre-sale alone earned more than 300 million in box office. This is also the key to the film's strong lead in the first two days. As a genre film scheduled for the New Year, "Twinkle Twinkle Star" made full use of its IP advantages and schedule advantages to create a new record in film history. And this film also provides a template for drama adaptations. After all, there have been many such drama adaptations in recent years, but few have succeeded.
Douban's rating of 6.5 is a direct reflection of the film's quality and reputation, and is also the direct reason for the weak box office performance starting from the third day.
This phenomenon has become commonplace. Taking advantage of the schedule to skyrocket the box office is basically the same box office trend, and they are all taking a short-term route.
But for such a low- to medium-cost film, the box office has already made a lot of money in just three days, and it is a winner for all parties. Although it will not last long and will not leave a good reputation, it is a type of film that the market needs.
2, "The annual meeting cannot be stopped!" 》Counterattack!
Dapeng's new film "The Annual Meeting Can't Stop!" "Whether it is word-of-mouth or box office, it has steadily increased.
scored 8.0 on Douban, and now it has risen to 8.1. This score also made it directly among the top ten of the year, becoming the highest-rated comedy film of the year. The box office performance is also increasing day by day, whether it is a single-day box office or box office ranking. Although the cumulative box office is far less than that of "Twinkle, Twinkle, Shining Star", the box office on the third day directly counterattacked and topped the box office, and widened the single-day box office gap with "Twinkle, Twinkle, Shining Star".
With the "Annual Meeting Can't Stop!" "'s counterattack to the top will naturally increase the theater schedule and form a considerable long-tail effect, helping the film's total box office to reach a new high, allowing it to overtake "Twinkle, Twinkle, Shining Star" in total box office and achieve a comprehensive comeback. Attack!
《The annual meeting cannot be stopped! "Fully combines comedy with reality. Although it takes the workplace as the entry point, it achieves group resonance, gives full play to the advantages of comedy, and completes a successful attempt at a genre film.
relies on word-of-mouth to achieve box office counterattacks, which has long been the norm, and "The Annual Meeting Can't Stop!" 》As a dark horse in the schedule, the counterattack has just begun.
There are many factors that influence the box office, but the proportion of word-of-mouth is gradually increasing, especially for very strong genre films. Once word-of-mouth explodes, it will attract more viewers' attention, thereby igniting the market and harvesting good box office.
With the "Annual Meeting Can't Stop!" 》The reputation and box office continue to rise, which undoubtedly adds another masterpiece to the starring Dapeng. He has gained a lot in 2023. It can be said that he has taken over the banner of Happy Twist and has become the undoubted king of the current comedy genre. Of course, he wears many hats, whether he is a director or an actor, he has achieved fruitful results and continues to improve.
3, "If You Are the One 3" is dismal!
Feng Xiaogang was completely defeated this time.The box office of
's new film "If You Are the One 3" continues to decline. It only took in a little over 50 million in the three days of New Year's Day, ranking last among major new films.
is unexpected but normal.
Douban's rating of 6.2 is also directly proportional to the film's box office performance, and also determines that it will be difficult to improve in the future. For Feng Xiaogang, this is another disastrous box office failure after "Only Yun Knows".
As a series of films, the restart after thirteen years has already shown that it is a work of emotions. Today, when emotions are overflowing, coupled with the deterioration of Feng Xiaogang's reputation and the iteration of the market, the current result is destined.
Although Feng Xiaogang returned to the film industry and returned to the Lunar New Year festival with great momentum, he was unwilling to remain silent. But things are not what they used to be. He has exhausted all his talents. What seems to be breakthrough innovation is actually self-consumption. This result has undoubtedly taught him a painful lesson.
A genre film like "If You Are the One 3" cannot beat "Twinkle, Twinkle, Shining Star" as a romance film, and it cannot beat "The Annual Party Can't Stop!" as a comedy film. ”, the Lunar New Year show is no longer what it used to be, and Feng Xiaogang’s tricks are still the same, so such a box office ending is not surprising.
"Feng's New Year's Comedy" has become a thing of the past. After the peak of Happy Twist, Dapeng has quietly emerged, and comedy has entered a new era.
The two Hong Kong films "Goldfinger" and "Stealth" both performed quite well, which is consistent with the Hong Kong films of this year and the current Hong Kong films. Overall, it will be tepid in the short term and there will not be much improvement.
records are being created, but not all films can share the fruits and get a share of the pie. The iterative update of the market is clear. If you want to have the last laugh and become the king, you still need real skills. The so-called real skills are not resting on your laurels or engaging in marketing, but truly producing masterpieces and arousing collective resonance and empathy. Only then can you win the box office.
