Say goodbye to 2023 and welcome 2024. Many people choose to spend this year in theaters. With many new films entering the market, the 2024 movie New Year's Day schedule is extremely busy.
According to Maoyan Professional Edition data, as of 12:00 on January 1, the total box office of the 2024 New Year's Day period (December 30, 2023 - January 1, 2024) exceeded 1.311 billion yuan, exceeding the 1.303 billion yuan of the 2021 New Year's Day period. The box office results broke the New Year's Day box office record in Chinese film history. Among them, "Twinkle Twinkle Star", "The Annual Party Can't Stop!" and "Stealth" are currently among the top three at the box office.
"Bright Star" leads the way
Feng Xiaogang's new film is only ranked fifth
As of press time, "Twinkle Twinkle Shining Star" temporarily leads the New Year's Day box office with a box office of 600 million, and widens the gap with other films. The film is produced by the original cast of the TV series, with Qu Chuxiao and Zhang Jianing returning to star. The film has a strong audience base and earned over 300 million at the box office during the screening period.
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On the first day of its release on December 30, 2023, the film undoubtedly won the Japanese crown with a box office of 224 million. It is also expected to break the record of "Send You a Little Red Flower", the highest box office in the history of this period. A record of 525 million yuan.
The producers of "Twinkle Twinkle Star" include China Film Distribution Co., Ltd., Zhejiang Hengdian Film and Television Co., Ltd., iQiyi Pictures (Beijing) Co., Ltd., Huayi Brothers Film Co., Ltd., etc.
《The annual meeting cannot be stopped! " ranked second on the New Year's Day box office list. The film tells the story of a fitter, Hu Jianlin, who was transferred to the group headquarters to become a gold collar by accident. He exposed the factory's corrupt executives at the group's annual meeting and ultimately saved the factory. The film is written and directed by Dong Runnian, with Ying Luojia as screenwriter and producer, starring Dapeng, Baike, Zhuang Dafei, Wang Xun as the lead, Sun Yizhou as a friendly star, and Li Naiwen as a special guest. The film is produced and distributed by Beijing Jiaying Spring Film Co., Ltd., Zhongqing New Film Culture Media (Hainan) Co., Ltd., Huaxia Film Distribution Co., Ltd., Tianjin Maoyan Weiying Culture Media Co., Ltd., etc.
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The cumulative box office of "Stealth" has also exceeded 200 million. The film co-starred Andy Lau, Gordon Lam, and Eddie Peng. The film is produced and distributed by Dream Maker Entertainment Co., Ltd. (Hong Kong, China), Shanghai Stupid Kid Film and Television Culture Media Co., Ltd., and Beijing Alibaba Baba Film Culture Co., Ltd., Universal Entertainment Co., Ltd., etc.
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"Goldfinger", which has assembled a luxurious cast such as Tony Leung, Andy Lau, Charlene Choi, etc., is temporarily ranked fourth on the list, and is produced by Emperor Pictures, Maoyan, etc.
It is worth mentioning that "If You Are the One 3", written and directed by Feng Xiaogang, was released on December 30. The box office on the first day of release was only 24.3 million yuan, and the current cumulative box office is 52.69 million yuan, ranking first in the total box office of new films on New Year's Day in 2024. five. The film stars Ge You and Shu Qi, and stars Fan Wei, Li Chengru, Yue Yunpeng, and Chang Yuan. It is a science fiction love movie with friendly appearances by Yao Chen, Guan Xiaotong, and Wu Yicong, and was specially introduced by Yu Shuxin. This film is also a New Year's Day film that is mainly "produced" by A-share companies. Its producers mainly include two listed companies, China Film and Huayi Brothers.
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At the premiere on December 28, 66-year-old Ge You said that he is too old and "can't act in love scenes anymore. Let the director find you a young Qin Fen." "If You Are the One" " was launched in 2008 and was followed by a sequel in 2010. As the final chapter of the "trilogy", "If You Are the One 3" brings a successful conclusion to the series.
The number one film was "embarrassingly" flooded
"Twinkle Twinkle Star" not only led the New Year's Day slot at the box office, but also became extremely popular. At the beginning of the pre-sale of
, the film studio organized a "snow field" with an opening time of 13:14 in thousands of theaters across the country. The creative idea of falling snow in the theater attracted a large number of viewers to buy tickets. Many media reported that some of the "snow resort" events were almost sold out. There are also many theaters that purchase their own snowmaking equipment and organize screenings in snowy areas.
But what’s embarrassing is that after the marketing, many netizens complained.Due to the different equipment, some of the "snowing" scenes were beautiful and some were embarrassing. Some theaters had problems with the snowmaking equipment, and the presentation effect was poor and was accused of being full of embarrassment. Some netizens lamented that they had to wash their hair and clothes when they got home, while others felt sorry for the cleaning staff at the theater.
According to Red Star News, due to safety concerns, most movie theaters have canceled the use of snow cans to make snow and purchased snowmaking machines. In order to prevent the chairs in the movie theaters from being stained, some movie theaters in Chengdu started snowing outside the movie theaters.
However, some netizens said that "Snow Field" has a sense of ritual, freshness and fun, "It's snowing in the cinema, it's the first time I've seen it."
The special event marketing of "Snow Field" once became the target of imitation for other New Year's Day movies. . For example, "The Annual Meeting Can't Stop" officially announced a "beer field" that will give away Tsingtao Beer, and "Taylor Swift: Era Tour" announced that more than 130 movie theaters across the country will open at 21:17 on December 31. At the "New Year's Sing" performance, audience members who purchase tickets will receive official customized peripherals.
editor | Lu Xiangyong Gai Yuanyuan
proofreading | Chen Keming
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