Speaking of dramas that were aired in December but are very low-key, "Ask the Cangmang" naturally bears the brunt. As a key play to commemorate the 130th anniversary of the birth of Comrade Mao Zedong, the play has always been unknown among grandparents. The ratings of are very good, but the show is almost invisible among young people, and not many people know the news about this show. Compared with when "The Age of Awakening" was broadcast, when the whole country was following the drama and creating memes, the drama's popularity and dissemination on the Internet were far from insufficient, and its limitations were very strong.
Some viewers may feel that the aroma of wine is not afraid of the depth of the alley. If the quality of the drama is really good, it will always attract more love and support from the drama audience after the plot ferments. In fact, the current film and television drama market of has become saturated, with more than 5 film and television dramas released in a month. In this case, viewers will rarely click on those dramas that are boring at first glance. The reason why "Age of Awakening" became popular in the first place was that while the quality of the series was guaranteed, the marketing popularity also continued.
does not have any marketing. No matter how well the show is filmed, it will not be the first choice for viewers. It can be seen from the video of the comparison between the actors and their predecessors released in the show that the show put a lot of effort into selecting actors. restores the casting of important characters one-to-one, and the main creative actors are almost all talented young actors with online acting skills. But when the show was broadcast, it seemed that it fell into the misunderstanding of not marketing the show. But the current situation in the film and television industry is that if you want more viewers to see it, you need a strong marketing foundation.
Basically, there is no such thing as a white wolf with nothing. What is the reason why most young people, especially young people, are not interested in dramas? It’s more worthy of the show’s producers to think about. "Age of Awakening" is a very successful example. The reason why it is so eye-catching among idol dramas is because it weakens the essence of preaching and hides historical facts in seemingly humorous performances. Director Zhang Yongxin’s lens language is great, Use practical actions to tell the audience and colleagues in the industry: dramas do not have to be serious, they can also be lively and interesting.
The difference in presentation methods is the biggest difference between film and television dramas and documentaries. Although "Ask the Cangmang" is not popular among young people, viewers of the grandparents generation have no resistance to this type of drama. Therefore, when the drama was broadcast on three channels, CCTV 1 and Hunan Satellite TV entered the top five with extremely strong posture. It can be seen that the drama has fundamentally grasped the aesthetics and taste of the remote control audience, so That's why the ratings are so good, crushing all the dramas currently on the air.
It can be seen from this that if you want to be recognized by the remote control audience, you must have heavy historical themes and controversial and topical realistic themes. Simple idol dramas do not meet their standards for watching dramas. , so the presentation effect and work quality of the show are no problem. All that’s missing is a little marketing and publicity. For a drama to be defined as a good broadcast, it must have the potential to successfully break through. Based on this, the current achievements of "Ask the Cangmang" are only limited to the original audience range of the subject matter.
In terms of highly competitive online broadcast data, it is not easy for "Ask the Cangmang" to break out of the circle quickly. After all, this drama has not intended to attract young audiences to watch the drama from the beginning. Generally speaking, viewers of film and television dramas with this theme will be more concerned about casting. The show also takes the similarity between actors and prototype characters as a criterion when selecting castings. As a film and television drama focusing on commemorating the 130th anniversary of the birth of Comrade Mao Zedong, Comrade Mao Zedong can be said to be the soul throughout the whole drama.
Comrade Mao Zedong is played by Wang Renjun, a powerful actor with online acting skills. In addition to having similar facial features to Comrade Mao Zedong, Wang Renjun also won the Best Supporting Actor at the 33rd Huading Awards. It can be seen from this that the choice of Wang Renjun to play the role of Comrade Mao Zedong is extremely suitable from every aspect. Ning Li, who plays Comrade Chen Duxiu, also won the Huading Award for Best Supporting Actor.Such a valuable award as proves to some extent the organizing committee's recognition of Ning Li's acting skills.
being able to invite veteran actors who are similar to the show's positioning to join the show will be helpful to the final presentation of "Ask the Cangman". at least has the heaviness of the subject matter. In addition to veteran actors joining the cast, the play also has young actors such as Wei Daxun, Zheng Yecheng, and Niu Junfeng. Although these actors are a little immature compared to the performance methods of veteran actors, they can be regarded as injecting new energy into this drama. And these actors are also very typical young students in appearance.
This makes the audience feel that at the first sight of the actor, he has a good image and temperament, which is in line with the character and appearance of the predecessors. At the same time, veteran actors and actresses with excellent acting skills perform on the same stage. is a visual enjoyment for viewers who like to watch this kind of subject matter. , especially Wei Daxun, had attracted countless fans with the drama "You Are My Human Firework" long before the drama was broadcast. His refreshing and non-greasy acting skills won unanimous praise from the audience, and he received a high-traffic limited-time experience card.
So when you click on the drama "Ask the Cangmang", you will see many fans of Wei Daxun working hard to promote this drama. So, why is a drama whose production quality is not inferior to "Age of Awakening" such a distinct difference in popularity on the Internet? I think there are two main reasons for . The first thing is that the play has entered a misunderstanding that is exclusive to serious drama works. , the producer responsible for the show, did not widely market the show's production quality and cast on the Internet, and the show was kept quiet throughout.
This may be the essential reason why the show does not go out of the circle. No audience will have nothing to do and start a movie about a subject that they are not interested in. Before , the reason why "Age of Awakening" was popular on the Internet and caused a lot of discussion among viewers was that in addition to its actors' online acting skills and excellent production, its marketing and publicity on the Internet was also up to date. It is precisely because of this that the audience can receive the age information and main highlights of this drama when they watch videos or surf the Internet.
The second point is that "Age of Awakening" clearly grasps the audience preferences and characteristics of film and television dramas. Therefore, the presentation process of is not based on dull and boring preaching, leaving the audience without enough patience and reason to continue reading. Instead, it presents the most authentic history in a humorous style. The audience will take the initiative to look up information and understand relevant historical facts while watching the drama. This is the concept that film and television dramas should convey. The reason why the playback effect of "Asking Cangmang" is not ideal may be that it has fallen into the misunderstanding that serious dramas must be serious.
