Action is the beginning of knowledge, knowledge is the completion of action!
The ultimate theory of evolution: In 2024, keep the status quo and seek change, and the fittest will survive!
2023 is passing by very fast, and it is also “magical”.
Some people say that the market is bleak and the property market transaction volume is only half of previous years. However, some people say that they saw opportunities in this winter and adapted themselves to the changes in the market. Through continuous efforts and persistence, they finally achieved through the cycle.
So in this evolution, those who lay down saw "despair", and those who completed the evolution saw "hope".
Yes, the wheel of the times has slowly moved forward, and the evolutionary path of natural selection has fully begun. Just as the Dongcha property market year-end plan said, the industry has undergone tremendous changes. In the future, the fittest will survive.
From barbaric growth to long-termism: changes in real estate companies
2023 is a year for everyone to seek change. Of course, as a witness and recorder of the industry, the Dongcha property market is not only seeking change, but also observing the development of the industry. Variety.
This year, even laymen have heard of the violent fluctuations in real estate companies. This year, real estate companies are shuffling and evolving.
The real estate industry has entered an iterative stage, and high turnover has become a thing of the past. Those real estate companies that did not step on the brakes in time have withdrawn from the stage of history. Of course, there are also some who are struggling to save themselves, and there is no way out by following conventional routines. Those developers who truly understand that housing is for housing, not for speculation, strictly control leverage, and put product strength as king, will win in this wave of industry changes.
2023, we have seen the shrinking demand in the residential market, and of course we have also seen the changes and adaptations of real estate companies. While they are striving for excellence on the original track, they are also actively exploring new tracks and turning their horizons to broader areas. In the past, we believed that real estate companies focused on commercial housing, but now urban renewal, health care and other industries have become the "new tracks" for real estate companies.
In the current market, we must not only maximize the advantages we are good at, but also change our thinking and find "new tracks" and "new models" that adapt to the current market. Only in parallel can we seize the opportunity in the upcoming "iteration period" to the time of survival and development.
From barbaric growth to professional compliance: the transformation of industry practitioners
This is a "non-professional" review from a person who comes to Shenzhou to buy a house.
"Some of your real estate consultants are too unprofessional, not in terms of reception services, but in terms of professionalism," he said. "As a potential sector, real estate consultants have to ask questions about sector planning and potential." I don’t even know what the advantages of my product are. I can only say these three sentences: ‘How big an area do you want to see?’, ‘Is this price acceptable?’, ‘No, I’ll help you apply for some discounts.’
Indeed, there was a time when the property market When the housing market is booming, buyers can rush to buy houses when they go to the sales office. At that time, the real estate consultants may not need detailed introductions to complete the transaction. They ignore professional research and only memorize the rhetoric. For the market, Little is known about further content such as the status of surrounding projects and the status of surrounding projects. After this round of industry changes, if there is no improvement in professionalism, some employees whose professional qualities need to be improved will definitely be eliminated, pushing the industry to gradually move towards a more standardized and standardized A more professional path.
The rise of the second-hand housing market in 2023 is not only due to the two factors of "fear of off-plan housing" and "price" among home buyers. The author has contacted many agents and found that professionalism has been very beneficial to their success. The performance is of great help.
This has a lot to do with the continuous standardization and professional orientation of the second-hand housing market.
Not long ago, the Shenyang Real Estate Bureau held the "Shenyang Standardized Real Estate Brokerage Services and Practitioners Real-Name Registration Work Deployment Meeting." Discussions will be held to further standardize real estate brokerage activities, protect the legitimate rights and interests of both parties in real estate transactions and brokerage activities, and promote the healthy development of the industry.
For the industry, real-name registration, training and examinations, and the establishment of an evaluation system have further "cleaned" the employees, making the quality of real estate services more refined and standardized. Obviously, this change from the industry is affecting front-line real estate people, and a more professional and standardized brokerage team is gradually being established.
As the market enters a new normal, it is no longer easy for front-line sales staff to "just wait for customers", and it is almost impossible to even maintain the status quo. If you want to survive and not be eliminated, improving yourself and changing yourself is the only way, such as making short videos and live broadcasts to expand customers.
Again, evolution begins and the fittest survive.
From barbaric growth to specialization and specialization: thoughts on the Dongcha property market
The changes in the market affect the real estate industry, real estate developers, and in fact, upstream and downstream enterprises. As a self-media in the real estate industry, Dongcha Property Market has also been deeply affected by changes in the industry.
is a vertical self-media. Now 7 years have passed, while Dongcha Property Market is recording Shenyang, it is also looking at itself inwardly.
Looking back on 2023, we are still active on the front line of the real estate industry. With every new policy released, every land transaction, and every new project launched, the Dongcha property market is at the forefront.
Looking back on 2023, in every live broadcast, we directly address market changes, and every short video records the development of the city.
Looking back on 2023, it is a year of growth for the Dongcha Property Market Matrix. In this year, our matrix titles "Insights on the Property Market", "Thinking about Shengjing", "Liaoshen Things", "Liaoshen Strategies", etc. have all won New attention, new honors won, and a new future discovered.
In this year, we have been walking in the real estate field, and we have also seen the wider world that the industry has expanded.
Persistence and change are both "survival of the fittest"
2024. We will still pay attention to and deeply discuss the development and future of the real estate industry, adapt to the changes of the times, and extend our reach to various fields related to real estate, including commercial real estate, including cultural tourism industry, including medical and health care.
2024, we will not only extend our reach to every field, but also continue to improve ourselves and achieve diversified development of self-media output categories.
2024, we will not only improve graphic and text reporting, but also make drastic changes in short videos, live broadcasts, etc., to give back to all netizens their support for the Dongcha property market with more innovative and entertaining content. and attention.
2024, we will integrate high-quality resources, attack in a matrix, and seek all-round and multi-field cooperation. While deeply exploring our advantageous areas, we will also continue to expand diversified tracks and join hands with more partners to tide over the difficulties.
Let us leave all regrets to 2023,
2024, let us welcome recovery and hope together!
