Chao News Client Reporter Zhou Xialin
2023 has passed. Did you watch last night’s New Year’s Eve party? AI virtual anchors perform on stage to sing, symphony concerts, new and old singers, popular bands, classic plays of Zhejiang Xiaobaihua Yue Theater... Including CCTV, nearly ten satellite TVs including Zhejiang, Jiangsu, Dongfang, Hunan, Shandong, etc., as well as B etc. Live broadcast platforms all hold different forms of New Year's Eve activities. It is really a happy worry for the audience to see which party is better. It is worth noting that this year, Zhejiang Satellite TV, Hunan Satellite TV, and Jiangsu Satellite TV all publicly sold party tickets in the form of concert "ticket grabs". This grand occasion of multiple large-scale offline performances being held at the same time has been a long time coming.
Looking back on 2023, offline concerts are ushering in spring. The explosive growth has made concerts a frequent visitor on major search lists. The booming performance market has also boosted tourism consumption and the development of surrounding industries.
There is no doubt that "concert economy" is one of the hot words in 2023. This cultural industry activity carrying emotional value is booming.
Do you still remember the first show you watched this year? Let’s talk about the story behind the booming concert market.
The long-lost concert and music festival, tickets are all in demand
Starting from February 16 this year, local cultural and tourism administrative departments resumed the acceptance and approval of commercial performances involving Hong Kong, Macao and Taiwan, and large-scale commercial performances such as concerts began to test the waters.
On March 25, Mao Buyi's "Young Bird's Guide" national tour was held at the Hangzhou Olympic Sports Center Gymnasium. The pre-sale tickets were sold out. This was the first concert with 10,000 people in Hangzhou since January 2020. Its significance to the market, its significance to the audience, and its significance to practitioners are all self-evident.
Spring River Plumbing Duck Prophet, various star bands have scheduled their schedules, a large number of livehouses, music festivals, etc. have also announced their restart. For a time, various performance information frequently flooded social platforms. This time, the Chinese performance market, which has been silent for three years, and spring Back together.
A confused post-00s generation in Hangzhou looked at his circle of friends and summarized his own "2023 Literary Diary". This year he watched 3 concerts, 7 live houses, and 8 plays... "Do the performances I watched count? It’s a lot, but I’m already very satisfied.” Ah Mu sighed. Compared with last year, I watched Mayday, Jacky Cheung, and Westlife’s concerts this year, and as a fan, I was very satisfied.
According to data from the China Performance Industry Association, in the first three quarters of 2023, the number of domestic performances reached 342,400, with box office revenue of 31.541 billion yuan, both far exceeding the levels of the whole of 2019. The performance ticketing information collection data of Beacon Professional Edition (hereinafter referred to as "Beacon Data") shows that from January to October 2023, music performances accounting for less than 40% of the performances contributed more than 90% of the box office in the performance market.
It is true that the performance market is recovering, and it is also true that tickets are hard to get. We can get an idea of this from every battle for tickets in WeChat Moments. Millions of people rush to buy tickets online for Mayday and Jay Chou concerts. You don’t even have to count one, two or three when issuing tickets, and the tickets disappear in seconds; for JJ Lin’s concerts, even To do the questions and grab votes.
htmlFor the tfboys 10th anniversary concert held in July, Damai platform showed that the total number of tickets available for sale during the initial ticket sales was 33,055, and the number of reservations at the time of the ticket opening had exceeded 5 million. Calculated based on this data, the ticket purchase rate was approximately 0.07%. Some netizens joked that this vote rate is lower than the probability of passing the college entrance examination and getting a bachelor's degree."I went to 3 concerts this year and grabbed tickets for more than a dozen of them. I couldn't even get into the system for some popular concerts. Tickets weren't that hard to grab three years ago. Maybe everyone is frustrated." Ah Mu told reporters that the threshold for attending a concert this year is indeed not low. Ticket prices start at 500 yuan, but the key points are still hard to grab.
"Concert + Travel" is out of the circle, and small towns are ushering in "wealth and wealth" through concerts.
The tourism market has also recovered this year. At the beginning of the year, "revenge tourism" and "special forces tourism" have become hot searches. For fans, watching a concert and taking a "special forces" trip at the drop of a hat is also a unique experience.Go to Beijing to watch Joker Xue's concert and do another "Chang'an Street Night Ride"; go to Shanghai to listen to Mayday, and go to the Bund city walk the next day; dance at the Chongqing Music Festival, and check out the authentic old hot pot... Large-scale concerts, music The popularity brought by the festival has become an important "drainage" project for tourism consumption in relevant cities.
Data released by the China Performance Industry Association shows that the average cross-city attendance rate for large-scale concerts and music festivals in the first three quarters of this year exceeded 60%. During some large-scale performances, the premium rate for hotels in core areas of popular cities exceeded 40%.
Most of the popular concerts and music festivals were originally concentrated in first- and second-tier cities, but the explosive momentum of the performance market this year has gradually spread to third- and fourth-tier cities. According to the data provided by Beacon Professional Edition, in addition to Beijing and Shanghai, the performance market in Jiangsu and Zhejiang is very active. In recent years, the decline of music festivals has also been very obvious. The number of music festivals in third- and fourth-tier cities accounted for more than 40%, an increase of 8.2% compared to 2019. There is a tendency for large-scale performances to gradually spread out.
On December 31, 2023, Zhejiang Satellite TV’s New Year’s Eve concert was held in Quzhou
In March this year, the first concert held in a venue in the country in 2023 - Joker Xue’s "Extraterrestrial Things" tour concert landed in Quzhou for two consecutive days. Opening two games has made this small town in western Zhejiang, famous for its "three palms and one head", quickly become popular among young people.
On the day of Xue Zhiqian's concert, more than 50,000 singers from 32 provinces (autonomous regions and municipalities) across the country not only enjoyed this music feast, but Quzhou locals also seized this wave of traffic and launched a number of "food, accommodation and travel" services. Discount offers. In two days, Quzhou has achieved a cumulative tourism revenue of 124 million yuan, driving nearly 700 million yuan in consumption in related industries. Small shops have caught up with this "overwhelming wealth", attractions are lined up, and special delicacies are booming. As of November, Quzhou has The Confucius Temple received more than 280,000 visitors this year, making it the busiest year since it was opened to the public.
Quzhou has also mastered the "password to get out of the circle". 5 large-scale concerts and 1 music festival. This is the report card handed over by Quzhou as of December 18th. The big one is still to come. On December 31st, Zhejiang Satellite TV's New Year's Eve concert was held at the Quzhou Sports Center. This is the first time that Zhejiang Satellite TV has arranged a New Year's Eve concert in a city other than Hangzhou in the province.
Scalpers, lip-syncing, and routines give away tickets. Why is it so difficult for fans to watch a concert?
As popular as a concert is, tickets are difficult to buy. With the explosive growth of concerts this year, fans and fans have launched a "war to defend tickets", and hot words such as "hard to get a ticket", "high-priced tickets" and "ticket scalpers" have also appeared frequently.
Jay Chou's "Carnival" World Tour Concert will be held in Fuzhou from May 16 to 19, 2024, but ticket pre-sales will start on December 9. "1,200 people can only sit in the stands, and pre-sales start half a year in advance. Moreover, there is a 30% handling fee for refunds after 48 hours of pre-sale. Damai is so evil." Jay Chou fan Yuan Maimai was very angry, and many netizens also questioned the ticket purchase time and refund rules for the show.
Recently, the news that scalpers collectively refunded tickets for Jay Chou’s Shanghai concert the day before the concert became a hot search topic. Previously, tickets had been sold for up to tens of thousands of yuan per ticket. However, because tickets were real-name and required face recognition, they were refundable but not transferable or resold. Scalpers could only "cut their losses and exit" the day before the concert.
In addition to ticket scalpers, various "concert accidents" have also become the focus of social attention. In November, Mayday 2023 "I Really Want to See You" concert was held in Shanghai for eight consecutive times. However, after the concert, he was reported by the up owner "Wheatfield Farmer" for lip-synching. The up owner selected 12 songs taken by fans at the concert, extracted the vocals for analysis, and questioned Mayday's lip-synching behavior. Related hot searches rushed to Weibo Be first. On December 9, singer Rainie Yang joked at a concert in Zhengzhou that "Henan people love to lie", sparking heated discussion. In the hot concert market, every move by a performer will attract attention and bring challenges to organizers and performers.
The emergence of scalpers whose tickets are hard to come by and priced at sky-high prices has broken the hearts of many fans.The reporter noticed that in September this year, the Ministry of Culture and Tourism and the Ministry of Public Security jointly issued a notice clearly requiring that large-scale performance events with more than 5,000 people implement a real-name ticket purchase and admission system. 70% of the tickets are increased to 85%, and the remaining 15% of the tickets are required to be bound with personal information 24 hours before the performance to achieve "real-name binding and real-name admission." The notice also pointed out that performance organizers should establish a refund mechanism, set reasonable tiered refund fees, and protect the legitimate rights of ticket buyers to refund.
An industry insider told reporters that the reason why lip-synching has attracted strong attention reflects the popularity of the concert market to a certain extent. However, performers must ensure the quality of performances during the intensive concert schedule. In the final analysis, it is the legitimate rights and interests of consumers that are protected. From another perspective, it is a positive signal that market recovery and the emergence of new trends can drive the development of the industry. However, in essence, we still need to pay attention to the quality of music performances, the production level and professional capabilities of practitioners, and what they bring to performers and audiences. Higher quality performances.
"Please indicate the source for reprinting"
