The 2024 New Year’s Eve Party is about to kick off tonight. In previous years, during the New Year's Eve, most satellite TV stations would try to seize the audience's continuous viewing time in terms of traffic levels such as star lineups, cross-border combinations, and historical same frames. However, with the obvious "de-trafficization" in recent years, in 2024, various satellite TV platforms will invariably choose to compete for creativity and quality in aspects such as performances, stages, themes, and technology. This year, many platforms insist that "real singing" and "full open mic" are serious, and the audience is asked to supervise "not to play virtual"; VR and virtual people no longer satisfy the program team's pursuit of black technology, naked-eye 3D, future Concepts, real-time retouching, and even bold attempts such as "removing the stage" are all trying to bring a refreshing shock to the audience; at the same time, each satellite TV platform is gradually exploring its own advantages and cultural business cards after accumulating years of experience... Amid the dizzying array of innovations and challenges, the audience may be facing the most "volume" but also the most exciting New Year's Eve party battle in history.
Highlight 1: Real singing, this year all serious
singers account for 60%, and many channels emphasize "all open wheat"
Every New Year's Eve, keywords such as "lip-syncing", "unsounding" and "lip-syncing" will appear on the Hot search on Weibo, but some satellite TV platforms have still chosen to let singers or actors "lip-sync" for many years. But this year, as the audience continues to call for and expect "real singing", we can notice that, no matter from the guest lineup or the propaganda caliber, all satellite TV New Year's Eve parties seem to be determined to "really sing".
According to statistics compiled by a reporter from the Beijing News, among the guests at the New Year’s Eve party on the five major TV platforms: Beijing TV, Zhejiang TV, Hunan TV, Jiangsu TV, and Dragon TV, singers accounted for at least 60% of the guests that night. Among them, Jiangsu TV, Zhejiang Satellite TV has a score of more than 80%, and Beijing Satellite TV even has a full singer lineup. In addition, in terms of the age distribution of guests, young artists between the ages of 20 and 39 are still the absolute main force, but various satellite TV stations have also invited a large number of powerful singers between the ages of 40 and 60. For example, on Beijing Satellite TV, artists over 60 years old account for nearly 17%, including many famous singers such as Alan Tam, Luo Dayou, and Cui Jian.
In fact, Jiangsu Satellite TV has been adhering to the "all-on-mic" principle among many platforms for many years, leaving countless stunning stages for the New Year's Eve, and has also "overturned" due to real singing. This year's Jiangsu Satellite TV New Year's Eve concert will continue to feature a gathering of singers and music first. At the beginning of December, the slogan "Real singing, we are always serious!" was invited, including JJ Lin, Li Yuchun, Wang Yuan, and Wang Junkai. , Zhou Huajian, Zhang Liangying, Zhou Shen, Deng Ziqi, Liu Yuning, Mao Buyi, Joker Xue, Shan Yichun and many other powerful singers with excellent live singing ability. Jiangsu Satellite TV's pursuit of music professionalism also allows singers to maintain long-term tacit understanding and trust with it. For example, Li Yuchun, who is a guest at the finale of many satellite TV New Year's Eve parties, gives the opportunity to live broadcast the party to Jiangsu Satellite TV every year. This year has been her sixth consecutive New Year's Eve on Jiangsu Satellite TV. Singers such as Jane Zhang and Joker Xue have also used Jiangsu Satellite TV as their first choice for the New Year's Eve stage for many years.
In addition to Jiangsu Satellite TV, this year’s New Year’s Eve parties of Beijing Satellite TV and Hunan Satellite TV also clearly emphasized “not playing with lies.” Beijing Satellite TV promises to create a music scene for the audience that gathers the pulse of the times and hot topics of the year. This concert will invite 62-year-old Cui Jian, 69-year-old Luo Dayou, and 73-year-old Alan Tam, giving the audience a stage to show their true strength as a singer. In addition, veteran singers such as Xu Wei, Zhang Xinzhe, Sun Yue, Pinguan, Cai Guoqing, and Yang Kun, as well as bands that grew up in livehouses such as Second Hand Rose, Huichundan, Anda Band, and Gaowuren, will also bring fusion creations of classic songs. Behind this all expresses the attitude of the 2024 Beijing Satellite TV New Year's Eve Concert: Isn't it right for singers to really sing on stage?
Part of the lineup of Beijing Satellite TV New Year's Eve Party.
Hunan Satellite TV's New Year's Eve party also stated that it would reject "lip-syncing," "pitch modification," "replacing sound sources," or even "half-on mic," focusing on a "full on-mic real live." But judging from the current guest lineup, Hunan Satellite TV is still the platform that invites the most young actors, including non-professional singers such as Yang Zi, Cheng Yi, Wang Hedi, Jin Chen, and Lu Yuxiao.Will these artists sing songs or perform other types of shows? If they "really sing", can they withstand the harsh test of live broadcast? This may become one of the biggest highlights of tonight's New Year's Eve party.
Highlight 2: Competing stage creativity
Emphasizing the sense of the future, immersion, and celebration
As technology continues to empower dance beauty, in recent years, New Year's Eve parties on various platforms will compete in "black technology". This year, various platforms continue to compete in the application of virtual technology and the creation of future concepts.
This year Dragon TV will present the core concept of focusing on "light". The stage tightly integrates light, shadow, points, lines and surfaces for structure and extension, realizing the breaking and linking of three-dimensional space in the sky, earth, inside and outside. At the same time, the stage will also use a naked-eye floor screen to present a naked-eye 3D sense of space through specific shooting angles, once again breaking through the visual effect of the multi-dimensional space of the New Year's Eve party. The hyper-realistic virtual host "Dongfang Ai" who made her debut on Dragon TV during the New Year's Eve last year will continue to accompany the audience through the dreamy virtual world this year.
Jiangsu Satellite TV proposed a very futuristic "wormhole" theme. The main stage focuses on the concepts of "wormhole" and "giant screen". Visual elements such as mechanical behemoths and giant art installations with a sense of technology and art will travel through approximately The 40-meter-long tunnel comes from the "wormhole" and extends on the giant screen, trying to give the audience a visual experience that bursts out of the screen. In addition, Jiangsu Satellite TV has also assembled a virtual execution ACG team that can realize real-time transformation of AI avatars, star digital people, virtual reality, real-time green keying, on-site extended scenes and other technologies. It is reported that the props and devices used by Jiangsu Satellite TV for New Year’s Eve this year have reached the highest number in Jiangsu Satellite TV’s New Year’s Eve history in terms of quantity and scale.
The choreography of Jiangsu Satellite TV’s New Year’s Eve concert.
Guangdong TV is also not to be outdone. The 2024 Guangdong Satellite TV Greater Bay Area New Year's Eve Party will use ar virtual technology to surprisingly present the "contrast cuteness" of animals - using traditional Chinese music to perform a cross-border interpretation of the "national trend version" "Animal World", presenting a warm scene of harmonious coexistence between man and nature. . At midnight, the venue will also stage a scene of "zero fireworks and tens of thousands of hugs", when drones will fly into the sky to send New Year blessings.
However, among all the technological competitions, Hunan Satellite TV is unique in that it directly "cancels" the stage and replaces it with a "New Year's Eve Street" that is zero distance from the live audience. It is reported that the 28-meter-high "mall" high-rise building on this "New Year's Eve Street" contains a multi-layer stage and a large LED screen; the 30-meter-high Ferris wheel in the center of the stage can be raised and lowered by an elevator; the main avenue is 120 meters horizontally and 70 meters vertically. It can be transformed into various stages according to performance needs; 2 stage buildings, 6 interactive areas, and 9 live broadcast rooms with different functions also add creativity to the performance. And the guests are no longer limited to performing "high above" on the stage. After the performance, they can also freely shuttle to the "neighborhood shops" to interact with the audience, or eat snacks and watch the performance like ordinary audiences, aiming to create a national holiday atmosphere. Festive atmosphere.
Hunan Satellite TV New Year's Eve.
Highlight 3: Local characteristics are highlighted
Intangible cultural heritage, Winter Olympics, Asian Games, variety show IP...
When "music" and "traffic" have become the standard for New Year's Eve parties, how can we attract more precise viewing groups and maximize Giving full play to its own characteristics and creating a unique New Year's Eve party brand is a proposition that all platforms have been constantly thinking and exploring in recent years. In fact, this year's David TV New Year's Eve parties have gradually approached the tone of the Spring Festival Gala, further exploring and amplifying local cultural characteristics.
The 2023 Beijing Satellite TV New Year's Eve Concert was grandly held at the Beijing Workers' Stadium, using classic old songs to reshape the musical sentiments. It attracted more than 7 billion traffic on the entire network and also made the newly renovated Beijing Workers' Stadium debut in the world. This year, nearly two years after the successful hosting of the Beijing Winter Olympics, Beijing Satellite TV’s 2024 New Year’s Eve innovatively combines “Winter Olympics heritage” with “cultural and sports activities” and selects the location of Beijing’s new landmark National Speed Skating Stadium “Ice Ribbon”. Presenting the audience with the premiere of a new landmark concert in Beijing that cannot be missed.It is reported that Beijing Radio and Television Station's Huajing Studio will create the country's first "Ice Ribbon Moving Picture Scroll" stage aesthetic key visual, using 3D stereoscopic cameras to carve out light and shadow, highlighting the exclusive advantages and cultural resources of Capital Television.
Beijing Satellite TV New Year’s Eve Party Venue.
Zhejiang Satellite TV’s New Year’s Eve party showcased many local “golden business cards” such as art, literature, heritage, culture, and the Asian Games. For example, the party will kick off with the Yue Opera aria "Butterfly Lovers" and "Eighteen Farewell", and said, "How to show the creative transformation and innovative development of the traditional culture of Yue Opera depends on the strength and reputation of Zhejiang Xiaobaihua Yue Opera Theater. (Zhejiang Xiaobaihua Yue Opera Troupe)". Singer Zhou Yan will work with hundreds of Quzhou teenagers to creatively integrate the two elements of "poetry" and "rap" to make Tang poetry "visible, tangible and felt" to reflect the love of countless literati and poets for the beautiful mountains and rivers of Zhejiang . The most prominent one is the "Asian Games Business Card". The 19th Asian Games will be held in Hangzhou in 2023. This year’s Zhejiang Satellite TV New Year’s Eve Party will continue to implement the green and low-carbon Asian Games concept, and also set up an “Asian Games” surprise at zero o’clock, counting down with the audience in a way that represents Zhejiang.
Dragon TV will use different forms of programs to reflect "Shanghai-style culture" whether it is a New Year's Eve party or a Spring Festival party. This year, Dragon TV will first join forces with Taiwan’s outstanding original variety show IP. Not only the fifth season guests of the variety show "Our Song", A Niu, Bai Jugang, Ren Xianqi, Su Xing, Tengger, etc. will reunite, but old friends such as Huang Qishan, Li Jian, Xiao Jingteng, Zhan Wenting and other guests from previous seasons will also return to the East Satellite TV New Year's Eve. Ayunga, the host of the variety show "City of Philharmonic Youth", as well as Miao Mengchu and Jing Yanqiao, representatives of the new generation of musical actors launched by the show, will gather together during the New Year to unlock the high-energy musical stage. What is most worth looking forward to is the surprise addition of Hu Ge and Tang Yan, the stars of the TV series "Flowers". Since its launch, "Flowers" has aroused heated discussions among viewers about Shanghai's flavor and Shanghai-style characteristics. The Shanghai-language version of this work will also be broadcast on Dragon TV on January 2, 2024. No matter what kind of program the crew of "Flowers" performs at the New Year's Eve party, the appearance of this work is enough to represent Dragon TV's New Year's Eve party's excellent expression of Shanghai's "unique" flavor.
Hu Ge joined Dragon TV’s New Year’s Eve party.
Unlike other satellite TV that explores its own cultural characteristics, Jiangsu Satellite TV’s New Year’s Eve party has been held in Macau, China for seven times. Therefore, Jiangsu Satellite TV has also chosen to further strengthen the expression of “Macau elements”. This Jiangsu Satellite TV New Year's Eve Party will join hands with the Galaxy Arena in Macau, China for the first time - this venue provides more room for the party to perform in the design of the stage presentation. In terms of content arrangement, the party also invited Macau Chinese singer Wang Xinyu and outstanding representatives from all walks of life in Macau to form a folk choir to perform on the same stage with artist guests. Deepening and displaying its own and other local cultural elements and carrying more cultural exchange value may also be a new direction for local satellite TV New Year's Eve parties to open up cultural patterns and creative space in the future.
Beijing News reporter Zhang He
editor Tong Na
proofreader Zhao Lin
