With many new films entering the market, the 2024 movie New Year's Day period (December 30, 2023 to January 1, 2024) has officially kicked off.
As of press time, the box office on the first day of New Year's Day has approached 400 million yuan, and more than 9 million people (that is, the total number of tickets issued) went to the cinema to watch the movie. "Twinkle Twinkle Star" has a box office of over 200 million yuan, temporarily ranking first at the box office on the first day of New Year's Day.
"Snow Resort" was "awkwardly" flooded
December 30th is not only part of the 2023 New Year's Eve, but also the first day of the 2024 New Year's Day.
There are 4 key new films released today: "Twinkle, Twinkle" (hereinafter referred to as "Twinkle"), "Goldfinger", "If You Are the One 3" and "Shuke Beta: The Five-Pointed Flying Saucer". Counting the films "Forward" and "The Annual Meeting Can't Stop!" released the day before! ” and the re-release of “Your Wedding”, this year’s New Year’s Day movie market is very busy.
As of press time, the box office on the first day of New Year's Day has reached nearly 400 million yuan. This result exceeds the 336 million yuan on December 31, 2019 (the last working day before New Year's Day), and also exceeds the 336 million yuan on December 30, 2018 (New Year's Day). 247 million yuan on the first day of filing).
"Twinkle, Twinkle", which has been popular in pre-sales in the early stage, won the single-day box office championship without any suspense. As of press time, the film's box office has exceeded 210 million yuan, accounting for more than 50% of the single-day box office. Maoyan predicts that the film’s total box office will reach 1.24 billion yuan.
As a romance and fantasy film, "Twinkle Twinkle" has repeatedly broken records during the pre-sale stage. As of December 19, the film's pre-sale box office reached 264 million yuan, setting a record for pre-sale box office for New Year's Day movies in the past three years, and its pre-screening box office exceeded 350 million yuan.
The reason why "Twinkle Twinkle" arouses fan following is inseparable from the film crew's creativity in marketing. At the beginning of the pre-sale, the film studio organized a "snow field" with an opening time of 13:14 in thousands of theaters across the country. The creative idea of falling snow in the theater attracted a large number of viewers to buy tickets. Some of the "snow resort" events are almost sold out. Since then, many theaters have purchased their own snowmaking equipment and organized screenings in snowy areas.
Lighthouse data shows that the film’s pre-sale box office on December 31 also exceeded 200 million yuan. Including pre-sales, the actual box office of the film has exceeded 410 million yuan.
However, the reputation of this popular new film seems to be collapsing. On December 30, there were many hot searches related to the film on Weibo and other platforms, especially the creative "Snow Field". Due to problems with the snowmaking equipment in some theaters, the presentation effect was poor and was accused of being full of embarrassment.
Feng Xiaogang's new film is released
In addition to "Twinkle, Twinkle", this year there are also "Goldfinger", "Stealth" and "The Annual Meeting Can't Stop!" " and other key new films to seize the New Year's Day market. As of press time, the single-day box office of the above three new films was approximately 45 million yuan, 42 million yuan, and 35.5 million yuan respectively.
Among them, "Goldfinger" directed by Zhuang Wenqiang and starring Tony Leung, Andy Lau, Simon Yam, Charlene Choi, etc. was produced by Emperor Pictures, Maoyan, etc., distributed by Maoyan, China Film, etc., and Hengdian Film and Television participated in the joint distribution. Maoyan predicts that the film’s total box office will be approximately 485 million yuan. Participants of "Stealth" include Shanghai Stupid Children Film and Television, Alibaba Pictures, Shangshi Culture, etc. Maoyan predicts a total box office of 461 million yuan.
Dapeng directed and starred in the comedy "The Annual Party Can't Stop!" "Although it currently ranks fourth in the single-day box office, Maoyan predicts that the film's box office is expected to exceed 800 million yuan. A reporter from Securities Times·E Company noticed that after the film was released, it was recognized by many people in the industry. Some practitioners even told reporters that they would reserve the venue for employees to watch the film.
《The annual meeting cannot be stopped! "The producers include Jiaying Spring, Maoyan, Taopiaopiao, etc., as well as the listed company China Film, the co-producer includes Ruyi Film and Television, and the co-distributor includes Hengdian Film and Television.
This year, Feng Xiaogang returns to the Lunar New Year season (New Year's Day) with his new work "If You Are the One 3". This film is also a New Year's Day film that is mainly "produced" by A-share companies. Its producers mainly include two listed companies, China Film and Huayi Brothers. However, among the new films, the film did not show an advantage at the box office. As of 18:00 on December 30, the film's single-day box office was approximately 20.27 million yuan, ranking fifth in the single-day box office.
The cumulative box office for the whole year exceeded 54 billion yuan
The New Year's Day movie viewing craze drove the box office throughout the year to continue to rise. As of 18:00 on December 30, the domestic movie box office in 2023 has approached 54.4 billion yuan (including service fees and pre-sales).Including December 31, the cumulative box office this year is expected to approach 55 billion yuan.
This figure is a new high for the annual box office since 2019, which is basically the same as 2017 (55.85 billion yuan). It also exceeds the upper limit of predictions of many institutions and practitioners at the beginning of the year.
Cheng Fei, CEO of Rutop Consulting, previously believed in an interview with a reporter from Securities Times·E Company that the market supply of films this year is still relatively sufficient, and there is no shortage of popular films with word-of-mouth potential. In 2023, the market is expected to return to 80% of the level of 2019, with the entire market The annual box office will hit 50 billion to 55 billion yuan.
The highest box office month this year was 10.09 billion yuan in January, and the lowest box office was 1.684 billion yuan in November. With the further recovery of the domestic film market, the box office performance in 2024 may be more worth looking forward to.
Editor: Peng Bo
Proofreading: Zhu Tianting
