On December 30, Beijing time, the ratings of the Christmas War were officially announced: The average ratings of the five NBA games were 1.3, with an average of 2.85 million viewers, setting a record for the lowest ratings of the Christmas War. Lakers vs. Celtics had 5.01 million viewers, the highest among these five games. The 76ers vs. Heat only had 1.2 million views, the lowest among these five games!
Why did the ratings of the NBA Christmas game hit a record low? On the one hand, it is due to its own reasons. There are no gimmicks or highlights in the game, and the fans have no desire to watch it. Another reason is that the NFL has begun to pay attention to the Christmas game. This year the NFL has arranged three games, with an average ratings of 11.1 and an average of 28.68 million viewers, which is about 10 times that of the NBA!
For comparison, ās average ratings for the 2022 NBA Christmas Game were 1.8, and the average number of viewers was 4.31 million. plummeted directly to 1.3 and 2.85 million this year, a drop of as much as 33.4%. For the 2022 Christmas game, the NFL has also scheduled three games, with an average number of viewers reaching 21.9 million, which is about five times that of the NBA.
Looking forward, for the 2021 Christmas game, the average number of NFL viewers reached 20 million, which is also 5 times that of the NBA. The combined number of viewers for the NBA's five Christmas games in the past two years was similar to that of a single NFL game. This year is even more dismal. The total number of viewers of nba's five Christmas games is equivalent to half of the number of viewers of one NFL game!
Some people may ask, which Christmas game has the highest ratings in NBA history? In 1993, Magic vs. Bulls, the average number of viewers was 15.35 million, ranking first in NBA history! In 1991, Celtics vs. Bulls, 14.33 million people, second in history. In 2004, Heat vs. Lakers, 13.18 million people, third in history.
Since 2012 to the present, the NBA Christmas game with the highest ratings is the Cavaliers vs. Warriors in 2015, with an average of 11.17 million viewers. The second is the Lakers vs. Warriors in 2018, with 10.21 million people; the third is the Warriors vs. Cavaliers in 2016, with 10.14 million people. The topic of these three games is actually the same: James vs. Curry!
When the Zhanku war ends and the NBA has no new rival team, how to create a topic? After much deliberation, the alliance can only restart the yellow-green war. This is also the only Christmas war with more than 5 million viewers this year. The Heat and 76ers didn't attract much attention to begin with, and with Embiid not playing, it's understandable that the ratings were the lowest.
Letās look at the data again: The 2023 NBA All-Star Game ratings are 2.2, with an average of 4.6 million viewers, a new low in the past 20 years! In the same year, the average number of viewers of the NFL Super Bowl was as high as 113 million, which was 25 times that of the NBA All-Stars. This was the second highest-rated Super Bowl in history! One is rising and the other is falling.
The highest ratings for the 2023 NBA Finals were G5, with 13.08 million viewers. During the entire finals, the average number of viewers was 11.6 million, the third lowest since 2008. The number of viewers of the 2023 NFL American League Finals was 53.12 million, and the number of viewers of the NCAA Finals was 14.7 million, both higher than the NBA Finals.
Regardless of the Christmas game, the finals, the All-Stars and the Super Bowl, the gap between the NBA and the NFL is getting wider and wider. The NFL has reached a new television broadcast contract in 2021: 113 billion US dollars in 1, more than 10 billion per year. nba's existing broadcast contract is 24 billion US dollars for 9 years, approximately 2.67 billion per year, and expires in 2025.
Christmas War, All-Stars, and Finals, these are the core factors for measuring the copyright value of the event! Also in 2021, after saw the NFL signing a broadcast contract worth 100 billion, the NBA made a nine-year offer of US$75 billion to major broadcasters. Two and a half years have passed since , and no broadcaster is willing to sign this big contract! What is the problem with
nba? "Singles King" Nick Young recently complained: " Today's NBA only has offense, no defense. " The NBA's existing broadcast contract expires in one and a half years, and the 75 billion contract may be too late...
