BYD is expected to achieve its sales target of 3 million vehicles this year. We know this, but what about other manufacturers?
In addition to BYD, the manufacturer with the highest sales is Tesla, with cumulative domestic sales of 520,000 vehicles from January to November, and around 600,000 vehicles for the whole year.
This is already a remarkable number, but according to news circulating on the Internet recently, the sales target of the Wenjie brand in 2024 is about 600,000 vehicles, surpassing Tesla this year, and will most likely surpass Geely, Changan and other manufacturers next year.
So, is this goal reliable or not? Can it be achieved?
1. What is the level of annual sales of 600,000 vehicles?
html Sales of 600,000 new energy vehicles per year in 2000 is probably one of the craziest slogans put forward by domestic new energy manufacturers other than BYD.It is equivalent to Tesla’s total sales in China in 2023, and BBA’s sales in China are almost the same.
The biggest selling point of the Wenjie brand is Huawei.
In other words, Wenjie believes that Huawei’s golden brand name alone can keep it on par with Tesla.
This may be related to the good performance of the new Wenjie m7 after its launch. Sales of this car have soared since its launch, reaching 17,039 units in November.
Wenjie’s other car, the Wenjie m5, has not made major changes, but since the launch of the new Wenjie m7, its sales have also taken off, reaching 3,075 units in November, a new high in four months.
In addition to sales, what makes Wenjie so confident are orders. Yu Chengdong said that the booking volume of the Wenjie M9 has reached 54,000 units; at the same time, the large orders for the new Wenjie M7 have exceeded 120,000 units.
From the perspective of the industry, the progress of the three models is so smooth, so it is understandable to expand it appropriately. After all, ideals still have to be there.
2. How to achieve the goal?
In fact, Wenjie’s sales target of 600,000 vehicles in 2024 has not been officially confirmed; even if it is confirmed, it is difficult to draw a conclusion whether it can be achieved. Just like 3 years ago, even Wang Chuanfu himself could not imagine that BYD would achieve annual sales 3 million cars are the same.
If Wenjie really achieved sales of 600,000 vehicles, what steps would it most likely take?
can simply calculate an account. The annual sales volume is 600,000 vehicles, and the monthly delivery volume needs to reach more than 50,000 vehicles.
Regardless of whether the car can be sold or not, Wenjie must first ensure that it has such production capacity.
According to He Liyang, President of Cyrus, starting from January 2024, the monthly delivery volume of Wenjie M7 will reach 30,000 units. If this plan can be successfully realized, then with the other two models, the monthly delivery volume should be 40,000 units. no problem.
In other words, if we want to achieve our goals, we need to build up production capacity first.
Secondly, Wenjie may need to launch more new cars.
The current sales volume of Wenjie M7 is 17,000 units. If it continues to rise and reaches the level of 30,000 units, then this car can contribute to sales of more than 300,000 units a year.
So how much sales can Wenjie m9 contribute?
This car does have strong market competitiveness, but from an objective point of view, a monthly sales of 10,000 yuan for a large SUV worth 500,000 yuan is basically the upper limit.
In order to ensure the realization of sales targets, Wenjie needs to upgrade Wenjie m5 in 2024.
In fact, according to normal logic, the sales volume of Wenjie's three cars should be Wenjie m5 > Wenjie m7 > Wenjie m9.
Of course, Wenjie may also launch more new models, such as the m8, which is planned to be released and mass-produced next year. If
can eventually have 5 main models, then with Huawei's technology endorsement, it is possible to achieve monthly sales of 50,000.
3. What challenges will Wenjie encounter?
When asked about m7 and m9, they are relatively popular. This is because Huawei currently has certain advantages in smart cockpits, smart driving, and power platforms.
But the heat will eventually pass, and the competition between car manufacturers is sometimes like a turn-based game.
The set of things Huawei has come up with is quite amazing in a short period of time, but it will take some time to digest and dilute the previous research and development costs.
In addition, competitors will use this time to quickly catch up, shorten the gap with Huawei, or develop selling points that other industries do not have, and will not sit still and wait for death.
At the same time, competition in China's new energy market will become increasingly fierce, and Wenjie's models will face increasing pressure.
You must know that the price of Wenjie m7 is not low, and the capacity of the market segment itself is limited. Various factors may suppress the sales growth of Wenjie m7. The monthly sales of
html is 30,000, which should be a relatively optimistic idea. In the mid-to-high-end price range of more than 200,000 yuan, except for Tesla, it is difficult for other new energy models to reach this level. Even BYD Han has gradually fallen silent.
The main model of Wenjie M9 is priced at more than 500,000 yuan. This is an area that domestic manufacturers have been unable to win before. Although it has many advantages in performance, issues such as user recognition and competition from BBA must also be taken into consideration. .
Objectively speaking, users who spend 500,000 yuan to buy a car tend to pay more attention to brand value. They may spend more than 20,000 yuan to support Huawei’s folding screen mobile phone, but if they spend more than 500,000 yuan to support Wenjie, most users still It needs to be weighed.
is positioned as a Wenjie brand. It is unlikely to enter the low-end market of less than 200,000 yuan. Even if it launches a new car, such as a sedan, it will be a high-end model of more than 200,000 yuan. The sales volume is also not suitable for high-end models. estimate.
Conclusion:
If other manufacturers stand still in the next year, then with Huawei's current technological advantages, it should not be difficult to achieve this goal of Wenjie. But the current market competition is so fierce, and technology updates so fast that manufacturers will retreat if they don't advance. Do you think Wenjie can achieve its sales target of 600,000 vehicles?
