The New Year's Day holiday has begun, and the mainland film market has finally ushered in a chaotic situation.
There are 15 new films released on New Year's Day this time, but the ones that really attract more attention are "Twinkle Twinkle Star", "Goldfinger", "Stealth", "If You Are the One 3" and "The Annual Party Can't Stop!" "5 movies, this New Year's Day five tigers also happened to occupy the top five in the mainland's single-day box office on December 30!
html box office exceeded 177 million in 39 hours! "Bright Star" won the New Year's Day box office title as soon as it was released!
Generally speaking, the box office on the first day of New Year's Day is divided into two tiers, and "Twinkle Twinkle Star" is undoubtedly the only one.
As of 9:00 on December 30, the box office of "Twinkle, Twinkle, Shining Star" on the first day has exceeded 177 million, and the box office has approached 200 million in just 9 hours. It has been released as a Spring Festival blockbuster. It has been a whole year since "Twinkle, Twinkle, Twinkle" "Shining Star" can achieve such results.
also directly surpassed "Stealth" and "The Annual Meeting Can't Stop!" which were released on December 29. ā, which won the New Yearās Day box office title as soon as it was released.
is worthy of being the dark horse in the finale of the year!
What's interesting is that the industry is generally cautious about "Twinkle Twinkle Star". Most predictions believe that it will be very difficult for the movie to break through 1 billion. The reason is that the fan attribute of the movie is too strong. The total forecast exceeds 350 million. The box office sales are basically paid by fans, which means that the movie lacks growth. We can see that 3 days after the release, the pre-sales of the movie began to plummet.
Of course, with the general sluggishness of new releases on New Yearās Day, itās not a big problem for āTwinkle Twinkle Starā to win the title and make money, but itās a pity that it didnāt break through 1 billion.
ranked last at the New Yearās Day box office. Has Feng Xiaogang been abandoned by the times?
The remaining New Year's Day Tigers are actually on the same echelon, but some are worse off.
As of 9:00 on December 30, the box office of "Goldfinger" on the first day exceeded 18.48 million, accounting for 16.3% of the scheduled films and only 7.5% of the box office. This shows the low attendance rate of the movie. This film stars Tony Leung, Andy Lau, and Charlene Choi , a Hong Kong film with a star-studded cast such as Simon Yam, was once the most popular for winning the New Year's Day film!
was created by the team behind "Infernal Affairs" after all.
spent 350 million to produce, and its momentum is exactly the same as when "Infernal Affairs" saved Hong Kong movies. Unfortunately, Tony Leung and Andy Lau were both in their prime years, but now "Goldfinger" is in the sunset, and the "Goldfinger" The plot and acting are actually not a big problem, but the audience is tired of watching these actors. Tony Leung is 61 years old, and he still plays the story of a young man's fortune in the movie.
There is really no need to divide Hong Kong films so clearly. Young Hong Kong actors cannot support such blockbusters, so mainland actors can be cast. On the other hand, mainland productions often use Hong Kong actors as protagonists. This kind of inclusiveness is what film development needs, and Itās not that Hong Kong films are so lonely, they still cling to their previous actors and experience! According to the current trend, "Goldfinger"'s final box office of 400 million is a hurdle.
The single-day box office of "Stealth" exceeded 14.76 million. The movie was released on December 29, and the current box office in two days exceeded 65.37 million.
This Hong Kong film in which Andy Lau plays the main villain actually has the same problem as "Goldfinger". A group of people in their 50s and 60s are still playing a brotherly relationship like Young and Dangerous. I don't know if the Hong Kong film Sanbanaxe is an undercover drug trafficker. It has been filmed so many times, but the so-called element of online live broadcast selling goods is not considered innovative by mainland audiences. Like "Goldfinger", this "Stealth" is also tepid.
ćThe annual meeting cannot be stopped! "The single-day box office was 10.04 million. The movie also premiered on December 29. The current box office in two days exceeded 92.35 million. This time Dapeng has maintained a stable reputation in recent years. The movie can also resonate with migrant workers. Instead, it is the theater chain The most promising new film to counterattack, but the current box office is completely suppressed by "Twinkle Twinkle Star", it depends on whether it can have a long-term box office.
Feng Xiaogang seems to have been abandoned by the times.
"If You Are the One 3" only had a box office of 10.11 million on its first day, although it was lower than "The Annual Meeting Can't Stop!" "A bit higher, but "The annual meeting cannot be stopped! "" was the day after it was released. It was a pity for Feng Xiaogang that it was the premiere day. The movie accounted for 13.6% of the film schedule and only 4.1% of the box office. The attendance rate and box office were both at the bottom among New Year's Day blockbusters.
The king of Lunar New Year films, Feng Xiaogang and Ge You teamed up to create the sequel to their own trump card IP "If You Are the One".
Why is the box office so dismal? Even the final box office prediction of "If You Are the One 3" on the ticket purchasing website is over 100 million. For a blockbuster with a production cost of over 200 million, this result is completely unacceptable.
The hugely expensive "Mobile Phone 2" could not be released, so Feng Xiaogang specially produced a comedy to revive the situation. Then there was "If You Are the One 3".
This may explain why moviegoers don't pay for it.
In 2008, "If You Are the One" won the runner-up at the annual box office. In 2010, the sequel "If You Are the One 2" was released and ranked fourth at the annual box office.
It has been 13 years since "If You Are the One 3"! Ge You is 66 years old, and Shu Qi is 47 years old. Many of the jokes are no longer suitable for these two people. They have completely turned into sunset red. In an atmosphere like New Year's Eve, young audiences are the mainstream. How could they choose such an old-fashioned attitude? What about movies?
Feng Xiaogang's last directorial work was "Only Yun Knows" in 2019, which failed at the box office!
directly caused this great director to remain silent for 4 years, and even went to shoot Internet movies. This time the cash cow is not working, and Feng Xiaogang may consider retiring.
