Call Mr. Zhang Shizhi call
Imitation is the norm in all walks of life. Douyin and WeChat have the function of "photographing the same style", which essentially encourages people to imitate each other and learn from each other how to create happy videos. The
market should be more tolerant and more dynamic, and should allow people to imitate or even spoof, rather than being beaten whenever they see it showing up. There is no end to the cake, and there is no end to the money. If you are tolerant to others, the cake can grow bigger together.article comes from Kung Fu Finance , author Zhang Shizhi
article has been authorized
New Oriental's "Oriental Selection" has recently become popular due to Dong Yuhui's essay incident, becoming the top among the top. With the huge traffic of
, "Western Premium" suddenly gained a lot of attention and traffic, but it was blocked after becoming popular.
is said to have been reported by "Oriental Selection". Is this really necessary?
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Creative landing But short-lived"Western Selection" suddenly attracted attention, not simply because the name is similar to Oriental Selection, mainly because their anchor is somewhat similar to Dong Yuhui, and is called "Oriental Selection high imitation" by netizens Number".
The two "Dong Yuhui" are indeed very similar. They both have square faces and small eyes. You really can't tell if you don't look carefully. Someone posted a video in the
WeChat group. I thought it was Dong Yuhui’s video clip again, so I didn’t even click on it. It wasn't until someone told me that this was a high imitation version of "Dong Yuhui" that I was interested in taking a look.
"Western Collection" started live broadcast for the first time at 10 pm on the 17th, and the number of people in the live broadcast room once exceeded 40,000. The latest video released by
in the early morning of the 18th stated that the first broadcast had nearly 1 million views. also stated that the live broadcast would continue at 10 pm on the 18th.
But on the morning of the 18th, the account’s nickname and avatar were no longer visible. Subsequently, all other contents of the account were also cleared. The person in charge of the
live broadcast room said that the account was taken offline by the Oriental Zhen Selection Report, and the report claimed that there was infringement.
However, he has verified that the trademark "Western Premium" has not been registered. He believes that it does not constitute infringement and is currently actively appealing. They also spent three days preparing for the launch of
this time. The anchor of the copycat version of "Dong Yuhui" is surnamed Tang. He has worked in the company for nearly 7 years. He was previously the store manager of the company's online store. It is not a temporary team, but just a temporary team. A spur of the moment idea. "Dong Yuhui", the copycat version of
, also expressed his grievances on Weibo, "It's a crime to look alike. Our team has creative ideas. If we don't steal or rob, or cheat or cheat, it's become a crime. We can only There is the East, but there cannot be the West."
In order to confirm the authenticity, he also posted photos of his life and ID card.
I have to say that the world is so big, but they are very similar. If the
matter was indeed reported by Dongfang Zhenxuan, I think it is completely unnecessary. New Oriental's structure is too small. The
market should be more tolerant and dynamic, and should allow people to imitate or even spoof things without beating them up when they see something showing up.
How much traffic can a person who looks like you take away from your New Oriental live broadcast? How much cake can I share with you? Not really.
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Imitation can also be very successfulIn fact, imitation is the norm in all walks of life. Douyin and WeChat have the function of "shooting the same style", which essentially encourages people to imitate each other and learn from each other how to create happy videos.
After Li Ziqi and Zhang became popular, many similar video accounts popped up. The form is similar, but the content is different, making the entire ecosystem more active and richer.
Many video accounts started by imitating, and some of them imitated very successfully.
And some anchors have also gained a lot of attention and income because they bump into celebrities.
For example, the Internet celebrity "Foshan Dianhan" is a worker on the factory assembly line and became popular because he looks like the actor Zhang Han.
Some of his videos are accompanied by magical music and movements of tightening screws. Because the side face is very similar to Zhang Han, it will give people the illusion and contrast that they are watching Zhang Han tightening screws himself.
Although "Foshan Dianhan" is not as well-known as Zhang Han, he has more fans than Zhang Han. He has also started to accept commercial activities and has the ability to monetize.
There is also "Lu Ha" who became popular because he imitated celebrities. He imitated Lu Han.
"Luha" is a member of the copycat boy group "ESO", and this "ESO" member is a group that specializes in imitating celebrities.
For example, there are "Huang Zicheng" who imitates Huang Zitao, "Wang Erbo" who imitates Wang Yibo, "Yi Yang Dry Cleaning" who imitates Yi Yang Qianxi, "Lin Junjue" who imitates Lin JJ, and "Quan Ku" who imitates Quan Zhilong. dragon".
It can be seen from these nicknames that they have accurately grasped the pulse of the era of "entertainment first".
"Lu Ha" was scolded when he first started imitating him. Maybe many of Lu Han's true fans scolded him because they thought it was disrespectful to their idol.
After being scolded, "Lu Ha" changed his real name to "Ling Dale". He now has 7.417 million fans on Douyin platform alone. In a previous live broadcast by
, he once revealed that he earned 5 million in one month after becoming popular, 35 million in seven months, and 25 million was recorded after deducting costs.
On Halloween in Shanghai a few days ago, there was a woman COS Na Ying, and she called herself "Na Ying".
"Na Ying" not only imitates Na Ying perfectly in terms of makeup and outfit, but it is even said that her voice is exactly like Na Ying.
"This Ying"'s performance quickly became popular, making many people who are not in Shanghai feel the joy of Halloween.
suddenly became popular, and "Naying" expressed that he was surprised and very happy. She said that she is actually a fan of that sister, she just likes to imitate her, and she has no ill intentions. After
interacted with fans in the live broadcast room, her number of fans increased from 50,000 to 120,000. There is nothing wrong with
looking like a star, imitating a star, and becoming a star. It neither infringes nor offends others. It can be said that this is a benign imitation ecosystem.
So, why can’t we tolerate a copycat version of Dong Yuhui?
Again, there is no need to kill them all.
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Every people can become Dong YuhuiJudging from the public information, unlike the real Lu Han’s profound background, the high-imitation “Lu Ha” Ling Dalue is from an ordinary rural family. Both parents are farmers. There is nothing background.
After graduating from junior high school, he did not continue studying. Instead, he went to Guangdong to work. He worked in various jobs in electronics factories, hairdressers, milk tea shops and other places.
Unexpectedly, in just one year, Ling Dale went from an amateur who imitated others to a super internet celebrity.
In fact, if Lu Han wanted to "strangle" this imitator from the beginning, he would have the ability to do so, and it would probably only be a matter of making a phone call.
But Lu Han didn’t do this, and this created another inspirational story, turning an amateur into a celebrity.
If one day the real Lu Han and the imitation Lu Han are on the same stage and encourage him to continue to develop well, then what a touching story it will be?
In fact, Dong Yuhui's popularity is not only due to his own excellence and hard work, but also a lot of luck and the times.
Dong Yuhui himself is very confused: "I still don't understand why everyone likes me so much. I am not good-looking, not tall, and my family background is not good. I am not perfect and have many problems."
In fact, many people like it Dong Yuhui, it was because they saw themselves in Dong Yuhui. I was born in a rural area and was not wealthy, but through my own hard work, I got to where I am today step by step.
There are also many people who like Dong Yuhui, and they hope that their children can be as talented, down-to-earth, low-key and sincere as Dong Yuhui.
Dong Yuhui itself is an inspiring story full of energy. An ordinary person reached a very high height through hard work and pursuit of knowledge.
Dong Yuhui's life is the life of thousands of ordinary people, including poverty, hard work, confusion, but also success and joy.
People like Dong Yuhui. In fact, they also hope to see more Dong Yuhui. They hope that through their own efforts, they can become that Dong Yuhui one day.
But now, the person who is the fastest, closest, and looks most like Dong Yuhui suddenly appears, but many people are unhappy and accuse this of infringement.
I don’t know if Dong Yuhui is happy or not, but Oriental Selection is indeed unhappy.
If you ask me, it’s really not that great.
There is no end to the cake, and there is no end to the money. If you are tolerant to others, the cake can grow bigger together.
This is entirely a matter of structure and thinking. Perhaps Dongfang Selection should be more tolerant and look for a win-win or multi-win approach.
For example, Oriental Selection invites "real and fake Dong Yuhui" to live broadcast on the same stage, which will definitely attract a new wave of huge traffic.
is not only a traffic problem, but also gets praise for being generous and supporting newcomers. When both parties cooperate,
will completely eliminate potential infringement risks, and the platform will also be a winner, so why not?
As long as the goods are shipped normally and there is no adulteration, there is no loss to both parties. And it is neither necessary nor fair to crush the opponent to death on one side.
Finally, I would like to take a step back and say that companies that cannot poach Dong Yuhui can consider poaching this copycat version of "Dong Yuhui".
His own talent may not be able to support the whole scene, but after all, there are still many "editors". If a few more editors work as a team, although they may not be able to surpass Dong Yuhui, it will still create another good story.
The high imitation of Lu Han can succeed and survive, why can't the high imitation of "Dong Yuhui"?
Common prosperity itself is also a theme that our era is pursuing. We should encourage more "Dong Yuhui" to appear.
but looks similar, has potential, and can be cultivated, isn't it just right and better to be a new story?
