saw Dong Yuhui's latest appointment and also saw him and Lao Yu sharing the stage. This matter has been explained in a short period of time.
Actually, from the current point of view, this is the best result at present, and it is a real "second handshake". Although, the public was not very satisfied, the two people in front of the camera seemed awkward, and the title of cultural assistant also seemed extremely weird and hasty. It seems to imply to us that Xiao Dong is still a cultural symbol.
In fact, everyone is looking forward to a more gorgeous and kinder result - if any company wants to develop, it must cherish the talents of star employees, especially Dong Yuhui. Such talented and ideal employees must be given sufficient respect and Moderate placement.
So, "Please come back" is in line with the public's lowest expectations, but it may not be the highest expectations. Perhaps the highest expectation is - to come back as if nothing happened, and be reused as a matter of course. Since you can return to the live broadcast room naturally, it means everything is solved, why bother?
Lao Yu’s approach is for the consideration of the capital market and to give an explanation to the public. Although the traces of this approach are obvious, it still has its highlights after all.
I think the real highlight of this incident is not yesterday's sharing the stage, but the moment when Lao Yu made up his mind to kill little Sun with tears in his eyes.
At that moment, such a decision was made. It was Lao Yu who was finally able to use the rhetoric of structure and idealism to persuade Dong Yuhui to return and resolve the core reasons for this crisis. Although we cannot see Lao Yu secretly What does it say below, but it's certainly better than it appears on screen.
However, if Lao Yu makes a contrary or inconsistent decision, it is not just me. I believe most people will look down on Dongfang Selection-a person who does not know how to cherish talents and cannot quickly remedy mistakes. The platform cannot be trusted.
However, although we are on the same stage, there are some deep-seated problems that I would like to analyze:
The development of the farce of Oriental Selection to this day has actually served as a reminder to everyone - how to avoid using the most wrong words How to do the right thing?
A friend asked me, what does it mean when Oriental Selection removes Oriental Little Sun?
Let me think about it and roughly infer the following:
1. Xiao Dong accounts for a large proportion of Oriental Selection's revenue, causing risks and hidden dangers to the company's operations. Lao Yu and Xiao SUN planned to resolve the risks, and the core action is to act appropriately. Remove Donghua;. This is actually a problem that any company will face when a single business accounts for too large a proportion. Therefore, the essence of removing Donghua is to resolve risks, which is actually a very normal business behavior;
2. However, the problem of Dongfang Selection The particularity of the live broadcast business determines that the anchor is the largest revenue generator. The anchor is the business, and the business is the anchor. The two cannot be separated. This means that de-risking cannot bypass people and only target things. That is, the optimal solution that we often say is "targeting things but not people" does not work here;
3. What Lao Yu wants to do is how to "remove directors". "Hua", but Xiao Sun thought it might be "Destroy Dong Hua". I have no solid evidence for this, but it is logical.
No matter how Dong is mythologized, the platform belongs to Lao Yu, the brand belongs to Lao Yu, and the company belongs to Lao Yu. Even if Dong Yuhui goes to heaven, the biggest beneficiary will objectively be Lao Yu; but Xiao SUN is different. Xiao SUN and Xiao Dong The difference is that senior workers with more shares and mid-level workers with less shares are replaceable. Little SUN has a strong sense of crisis. This is why he has pushed things to the extreme. The internal motivation of the transformation;
4. But I didn’t expect that the editor was too sharp and the meeting with Xiao SUN’s daddy style was too clumsy, and Xiao Dong’s reaction was too upright and straightforward, so the performance was ruined;
5. Lao Yu stepped in to put out the fire. Invalid, Oriental Selection’s market value fell by nearly 25%.When Lao Yu saw that things were going to be bad, he had no choice but to discuss it with Xiao SUN - I have to spank you again to calm the anger of the zmn people; Xiao SUN felt extremely aggrieved - it was originally a deal between the two of them. , why are you putting the blame on me now... Then there was a fierce conflict with Lao Yu, risk control failed, and Xiao SUN was eliminated (perhaps temporarily);
6. Xiao SUN resigned, and Lao Yu took drastic measures to restore Xiao Dong but clarified
7. From a moral and emotional point of view, Xiao Dong judged that it was not the best time to separate the seats, so he temporarily shook hands and made peace, but it was inevitable that there would be bad blood between the two parties from then on. The relationship between the two parties became fragile, and conflicts may arise. The risk has increased, so if Xiao Dong is not protected and a similar farce is staged again, it will be difficult to have a "third handshake."
8. The most intense speculation among my friends is about Xiao Dong’s fate:
A group (a small number of people, mainly entrepreneurs) believe that they can understand the difficulties of Lao Yu as an entrepreneur, and think that Lao Yu can do it This step is not easy; similarly, Xiaodong also has feelings for the platform. Among them, Xiaodong has the strongest feelings for Oriental Selection in two choices. The first one is an organization founded by young people in Shaanxi who pursue their ideals and become idols; The second time, Dong Yuhui, who had become an idol but was hit hard but was still sober, chose Yu Minhong again for his ideals and to give himself an explanation. This shows that Xiao Dong is a person with an idealistic core, so there is a high probability that they will We will continue to work hard together;
In addition, Group B (a larger number of people, mainly ordinary people) believes that Xiao Dong will most likely resign within 12 months, and will give both parties a decent explanation;
welcomes everyone to leave a message in the comment area , support the views of group A or group B.
Here is some more detailed analysis:
If according to the rumors circulated on the Internet, Xiao Dong’s contribution accounts for 50% of the total live broadcast volume of Oriental Selection, then Xiao Dong contributed 1.9405 billion in revenue and nearly 20 small goals. , for a company with a revenue of less than 5 billion, and the 2 billion revenue task depends on the contribution of one person, this risk has indeed reached the point where it must be resolved.
So, how did Oriental Selection control risks before?
According to what Xiao SUN said in the previous meeting, that is, "more than tens of millions", then we can guess that Dongfang Selection adopts the strategy of "no senior officials, but rich salaries", and adopts the strategy of increasing Xiao Dong The method of fettering and maintaining it in the form of income is actually a quite satisfactory "middle strategy".
Because of Xiaodong's character, he is strong on the outside and strong on the inside, but overall he still has the kindness of a northern man.
For such a business main force, if the person himself does not have a high desire and desire to climb up the management ladder, the best way is actually "false name + real salary". "False name" can be such as CXO or chief so-and-so officer. Real-life cases Countless; but there are actually quite a lot of operating spaces and paths for this "real income". As a listed company, Oriental Selection also has a series of options such as shares, options, etc. It stands to reason that an established listed company + established entrepreneurs will operate. It's not that I can't handle such a trivial matter, so it's really disappointing that I failed to make the right move in the end.
So back to the topic at the beginning, why do the most correct things often have the worst solutions?
Everything has two sides. On the positive side of things, if you think it is right, do it actively and efficiently, such as removing Donghua openly; but avoid going to extremes, such as thinking that removing Donghua must be "the most urgent thing" ", I'm afraid I just add "most" casually.
Because, in a normal context, the attributive "most" means an extreme increase in priority, which means that conflicts have begun to intensify, which means that the balance has been broken.
When you find that when anything is considered "the most correct", your space for dealing with things will be much smaller, because the opposite of "the most correct" must be "the least correct", "the most urgent to solve", "the most urgent" There is no need to take into account dignity and strategy" and so on... To a certain extent, going from Dong Hua's slow calculation to suddenly stepping on the accelerator is a villain's expense. It is in line with personal interests and selfishness to follow Lao Yu's banner. In the end, Backfired by the results.
But at its root, being a villain is only a non-essential factor. Our wisdom in life is not to polarize contradictions in everything.
In the end, this matter does not end with the two of them sharing the stage, but leaves a lot to be dealt with:
For the Oriental selection, we have to look forward to it. Lao Yu should see it - Dong Yuhui's emergence from the circle, and New Oriental 30 The brand potential, company culture, talent mechanism, and user base of many years of operation are all related. If Dong Yuhui can be produced on this platform, the most important thing to do is to try to find those quantifiable and replicable parts in the process of cultivating Dong Yuhui... ...
Lao Yu should be confident. He should believe that the pride of Oriental Selection should not be just to cultivate and discover Dong Yuhui, but to have a fertile soil that can produce anchors who use knowledge and cultural heritage as their personal charm.
Regarding Xiaodong, public data shows that his personal account has gained more than 3 million followers this weekend, which is another form of "getting rich overnight."
In addition to reflecting the simple feelings of netizens, the author believes that it is also a test for Dong - Dong Yuhui who can withstand the test will definitely be able to move up a level in life. Dong Yuhui, who is lost in the skyrocketing number of fans, may overestimate The power of personal and trend makes wrong decisions...
But no matter what, the end of 2023 must be the most unforgettable winter in Dong Yuhui's life.
