For mobile phone manufacturers, there is good news and bad news recently.
The good news is that global smartphone sales increased 5% year-on-year in October this year, ending a 27-month losing streak, according to market research firm Counterpoint.
The bad news is that smartphone sales are still expected to fall 5% for all of 2023, hitting a new low in nearly a decade.
Another data analysis agency, Canalys, also gave the same prediction.
Although the mobile phone market is sluggish this year, one company has bucked the trend and grown this year, consolidating its position as the fifth largest smartphone manufacturer in the world, and they do not sell mobile phones in China.
Friends who are familiar with the mobile phone market should have guessed who Guozi is talking about. Yes, it is Transsion.
According to the third quarter financial report released by Transsion Holdings, Transsion achieved revenue of 17.993 billion yuan in the third quarter, a year-on-year increase of 39.23%; the net profit attributable to listed shareholders was 1.783 billion yuan, a year-on-year increase of 194.86%. These are all historical facts. new highs.
According to analysis, in addition to successful regional expansion, Transsion’s growth is also due to the sales of its Tecno brand mobile phones, especially Tecno high-end phones.
You may not know that Transsion has three mobile phone brands, namely Tecno, Itel and Infinix.
What about Tecno’s high-end mobile phones? Guozi went to Tecno's official website to check out their mobile phone product line. The high-end phones are the PHANTOM series, while the CAMON is considered a mid-range series.
On the Tecno official website, there are currently 5 models of PHANTOM, namely the small folding screen V Flip, the folding screen V Fold, and the X2PRO, X2 and the original X.
According to reports, the sales prices of these mobile phones exceed 4,000 yuan, among which the PHANTOM V Fold is the most expensive.
This folding screen was released during MWC on April 11 this year. Even with the first launch discount, the starting price is 79,999 Indian rupees (the current exchange rate is about 6,800 yuan).
has no discount, and the price is 89,999 Indian rupees (about 7,700 yuan), and the 12+512GB price reaches 99,999 Indian rupees (about 8,500 yuan).
I didn’t expect that Transsion, which has always been known for its low-end and cheap phones, actually made its mobile phones as high as 8,000 yuan.
The other two models, PHANTOM V Flip, were released in September this year, priced at 49,999 Indian rupees (approximately 4,300 yuan); PHANTOM X2 Pro also started at 49,999 Indian rupees, but was released in December last year.
Not only are domestic mobile phone manufacturers focusing on high-end phones, Transsion, which is popular in emerging markets such as Africa, South Asia and Latin America, is also exploring high-end mobile phones.
However, after Guozi understood the configurations of these mobile phones, he had to praise the conscience of domestic flagship mobile phones.
What are the configurations of the domestic flagship released in the second half of last year? In terms of core configuration, the processor must be Snapdragon 8 Gen2 or Dimensity 9200, and the camera sensor must be Sony IMX800.
However, among the PHANTOM models, the processor of PHANTOM X2 PRO is Dimensity 9000, the processor of PHANTOM V Fold is Dimensity 9000+, and the processor of PHANTOM V Flip is only Dimensity 8050...
I am not talking about MediaTek. The Dimensity processor is not good, but as the brand's flagship, PHANTOM's processor is indeed one generation behind the domestic ones.
As for CMOS, Guozi only found that the main camera of PHANTOM X2 PRO is Samsung’s JN1, but not other models.
In terms of charging speed, wire charging is basically 45W, and wireless charging is not supported.
Of course, in other aspects, PHANTOM is exactly the same as the marketing routines of domestic mobile phone manufacturers, such as Rheinland certification, computational photography, leather back, and multi-screen sharing with Tecno notebooks.
On the PHANTOM X2 PRO, the main camera is a retractable camera, which is the biggest highlight of the PHANTOM series mobile phones. If the hardware configuration level of
is 4,000 yuan in China during the same period, I believe it will not be far from bankruptcy. It can only be said that the competition in the foreign mobile phone market is indeed not fierce enough.
Apart from the PHANTOM series, Transsion’s most expensive product sold abroad is the CAMON 20 ProPremier, which was released on July 10 this year, with a starting price of 29,999 Indian rupees (approximately RMB 2,560).
The configuration of this phone is even more average. The processor model is MediaTek 8050, the main camera is a 50-megapixel camera, and the CMOS model is unknown. The wide-angle uses a 108-megapixel CMOS, which should be from Samsung.
CAMON 20 series has a version co-branded with a graffiti artist, which Guozi likes very much. According to the official introduction, there is a hidden luminous graffiti pattern on the back panel of the phone, which can glow for 30 minutes after the lights are turned off.
Unfortunately, I couldn’t find the price of the co-branded version, but this backplane gameplay is very fresh and interesting. I hope domestic manufacturers can imitate it.
As for Tecno’s remaining POVA, SPARK and POP series, they are all entry-level models and I will not introduce them.
What is the foreign evaluation of this model? I specifically checked out the unboxing review video on YouTube, but I didn’t expect that the number of views was quite high.
PHANTOM X2 PRO has multiple videos with more than one million views, and the same goes for folding screen videos.
