After Shanghai’s 2024 new energy license plate application policy was released, the Shanghai automobile market ushered in a wave of “last train” market conditions.
On the afternoon of December 16, when the reporter visited a SAIC Volkswagen 4S store, he saw that the booth originally housing the Volkswagen ID.3 pure electric model was vacant. The salesperson said that the Volkswagen ID.3 was more cost-effective and sales had recently dropped due to the price reduction. The price has increased sharply, and the show car has been sold. "Today, many people who do not meet the 2024 policy have come to inquire, but there is no car now, and there is definitely not enough time to pick up the car."
at another SAIC store In a Volkswagen store, the reporter saw that there was still a Volkswagen ID.3, but the words "Sold Do Not Drive" were clearly written on the car. The salesperson said that the car had just been sold, "The policy was issued yesterday, and today is Saturday again. The inventory has been ordered today. If you really want to buy it, you can pre-order it, but we do not guarantee that it will be available before December 31. The risk is very high."
Before Shanghai's "green card" new policy was released in 2024, various news circulated on the Internet. Many car companies have deployed a large number of existing cars to the Shanghai area in advance. A Dongfeng Lantu salesperson told reporters that the Shanghai area currently has higher priority. After selecting the configuration, priority will be given to coordinating resources for customers in the Shanghai area.
The dean of the New Energy Vehicle Technology Research Institute of Jiangxi New Energy Technology Vocational College believes that the number of cars in Shanghai has exceeded 5 million, and the number of new energy vehicles ranks first in the country. Tightening of policies is a trend, otherwise transportation will face huge pressure.
This incident involves many aspects such as the new energy vehicle market, consumer car purchasing behavior, and policy adjustments.
First of all, the implementation of the new policy on new energy license plates has undoubtedly had a significant impact on the Shanghai auto market. The issuance of the policy has rapidly increased consumers' enthusiasm for purchasing new energy vehicles, with some even placing orders overnight. This shows that consumers' recognition of new energy vehicles is gradually increasing, and it also reflects their sensitivity to policy changes.
Secondly, the shortage of inventory in stores and the sale of exhibition cars reflects the popularity of the new energy vehicle market. In the context of policy adjustments, consumers have seized the opportunity to buy cars on the "last bus", resulting in tight inventories of some popular models. This is both an opportunity and a challenge for car dealers. They need to quickly adjust their strategies to cope with the sudden increase in market demand. .
However, policy adjustments may also have an impact on some consumers' car purchases. For example, measures such as raising the application threshold and limiting the number of vehicles under an individual's name may cause some consumers to face the dilemma of being unable to meet the car purchase conditions. This also It reminds us that in the policy formulation process, we need to pay more attention to the actual needs of consumers and take into account the interests of all parties.
In short, the new policy on new energy license plates has had a profound impact on the Shanghai auto market. In the context of policy adjustments, consumers, Dealers and related departments need to adapt to market changes and jointly promote the healthy development of the new energy vehicle industry
