Recently, the multi-party public opinion war between Oriental Selection has become the focus of the Internet. After the incident of Dong Yuhui's essay, the storm continued. In the early morning of December 16, due to the inappropriate remarks of anchor Tianquan in the live broadcast room, which caused dissatisfaction among consumers, Oriental Selection urgently announced the suspension One day after the broadcast, a meeting was held to review past mistakes,
During the live broadcast that night, anchor Tian Quan replaced Dong Yuhui to take the lead in selling goods, but it triggered a new round of controversy. Tianquan imitated CEO Sun Dongxu and staged the scene of throwing his cell phone at the beginning. This familiar scene aroused dissatisfaction among netizens and they all questioned in the live broadcast room.
Tianquan did not restrain himself, but responded to netizens: "Netizens are very educated. Their imagination and creativity are much higher than we imagined. I admire them, I really admire them."
Not only In this way, Tianquan also clamored to consumers, saying that if they really want to bring down Oriental Selection, the only way is for them to quickly get coupons and buy three of their products before they are blacklisted, otherwise they will be in vain. blocked.
Not only that, when Tianquan was selling the egg yolk cake, netizens questioned that the shelf life was too short. Tianquan responded directly: You can’t afford this egg yolk cake with a day’s salary.
Consumers are indeed miserable. In the early days, Li Jiaqi asked why wages were not raised. Now they have to listen to Sun Dongxu’s lesson in a meeting. Before, “I couldn’t afford an eyebrow pencil of 79 yuan.” Now I can’t even afford “an egg yolk cake of 39.9 yuan.” ". What’s even more frightening is that even though Tianquan’s tone and expression are full of arrogance, from operations to broadcast support, no one on the team noticed anything was wrong and intervened in time, and even laughed along with them. In their eyes, consumers Is it really God?
Previously, consumers were dissatisfied with Dongfang Selection CEO Sun Dongxu’s unruly attitude and put him on several hot searches, forcing him to kneel down and apologize. In order to restore his reputation, Sun Dongxu announced that the discounts in the live broadcast room would be unprecedented, and he would implement the principle of small profits but quick turnover. Unexpectedly, Tianquan threw his cell phone away in the live broadcast room and attacked consumers, making all Xiao Sun's efforts come to nothing. .
Tianquan’s remarks caused fans to go crazy. After 4 hours of the evening live broadcast, Oriental Selection lost 700,000 followers overnight. Not only did its growth no longer stagnate, but it fell to the 30 million mark. Originally, Oriental Selection was due to the previous Due to the small essay incident, the official account has lost more than 1 million followers in about a week, and now it is even worse.
Dong Yuhui has gained nearly one million followers in the past three days. The number of followers has already exceeded half of the main account of Oriental Selection. After the previous small essay incident, most netizens supported Dong Yuhui and insisted that he was dismissed by the company. . Dong Yuhui not only responded with a short essay before, but also changed his signature to express his attitude.
During the internal struggle of Oriental Selection, entrepreneur Luo Yonghao talked about the incident live, saying that there was no need for Dong Yuhui to waste time working, and that he was willing to support Dong Yuhui in starting a business. At the same time, he urged entrepreneurs to have a pattern and not to be daddy-minded when speaking to the outside world. , People who are jealous of their subordinates who are better than themselves are hopeless and have no success.
Then again, a live broadcast accident may be accidental. It is difficult not to provoke everyone's anger by provoking the audience again and again. As a company, you should not think about how one group of people can destroy another group of people all day long. It’s about how to capture the hearts of consumers. I hope Oriental Selection will truly put consumers in its heart and achieve what the people want.
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