Disney
Disney, which coincides with its centennial birthday, has had constant box office duds this year. From "Raiders of the Lost Ark", "Captain Marvel 2" to "Star Wish", its reputation and box office are very poor. For the first time since 2014 (2020, 2021 No movie has exceeded $1 billion globally (except during the pandemic years).
CEO Bob Iger reflected on this: Creators should put entertainment first, not conveying values first. He also said that Disney will be more cautious about sequels.
Bob Iger reflected in an interview with CNBC that Disney’s creators have forgotten what their job should be, which is to put entertainment first instead of delivering values first.
Disney will be wary of sequels in the future
He added that while "conveying positive values to the world" might be great, it shouldn't be a creator's main job. Going forward, we will only greenlight sequels if we believe the story the creators want to tell is worth telling. "
Regarding the poor market and word-of-mouth performance of "Captain Marvel 2", Bob Iger blamed Marvel's too many film and television products, which made it difficult for executives to supervise, ""Captain Marvel 2" was filmed during the new crown epidemic Yes, there were too many projects being created at the same time and there was not enough supervision (from executives) on set. "
Bob Iger (left) and Bob Chapek
In an interview with The Times, Bob Iger said he was disappointed with the work of former CEO Bob Chapek: “I’m disappointed with what I’ve seen in the transition and during my time away, and I’m trying hard to improve. ”
Bob Iger said Disney’s current CEO’s succession plan is solid, adding that his recently extended contract will expire at the end of 2026, at which time he will definitely step down as CEO.
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