When the "Former CF Queen" Lee Hyori announced her resumption of acting in commercials, major Korean companies and public institutions extended invitations to Lee Hyori.
13, Lee Hyori announced his return to commercials by posting "I want to advertise again, please contact Antenna Music for advertising inquiries" on Instagram.
15, Korean media reported that following the announcement of singer Lee Hyori, major Korean companies and public institutions responded to her desire to advertise, and the public's demand for Lee Hyori, who has not done commercials for more than 10 years, exploded.
In the comment window of Lee Hyori's INS post, there was a rare scene, from all walks of life, known as the best big companies in Korea, left comments asking for cooperation through their own INS. The Korean company's official account managers show off their sense of humor as they race to win Lee Hyori's heart.
The large coffee shop chain "Twosome Place" left a picture of Lee Hyori wearing a plaid shirt in the posted photo, and wrote: "The shirt you are wearing now is red and black... This is a message for Twosome, is it, sister Hyori?"
Kakao Pay wrote: "Can I send money now?" Is it necessary to put it here at the time of the contract?" Ace bed said, "Bo Gum (current model Park Bo Gum) is coming later than he noticed."
In addition, Coupang, BC Card, Asiana Airlines, Hyundai Outlet, 7-11, E-Mart 24, BMW Korea and other major companies in various industries have posted posts saying, "Keep up, don't be late, don't be late." In order to grab Lee Hyo-ri's heart, Hwang Jeon Chicken, a Korean fried chicken company, even changed its ID to "Hyori Lang Jeon Chicken". In the comments, the fried chicken company took the initiative to court, saying, "It was too late after confirming the channel name (changed)."
Various companies including portal sites, airlines, local governments, credit card companies, lifestyle beauty brands, English learning solutions, clothing, hypermarkets, foreign car brands, and food companies are trying to recruit Lee Hyori as their model.
That's not all, Korean government departments and local governments are also eager for Lee Hyori to be a public relations ambassador. The Ministry of Gender and Family, National Folklore Museum, Seoul Geumcheon District Government, Seoul Guro Cultural Foundation, Daejeon East District, etc. all rushed to Lee Hyori’s INS door to leave messages and invitations.
Lee Hyori is a veritable "Queen of Advertising". From the 2000s to the 2010s, Lee Hyori appeared as an advertising model for many brands such as mobile phones, soju, and jeans. Even every time the TV was turned on, Lee Hyori appeared. Lee Hyori did not miss the commercials shot by top stars.
Lee Hyori is a star who wants to be taken everywhere no matter the brand or product, that's how influential Lee Hyori is, even if she doesn't model for commercials, the Korean public just sees it and has an explosive interest in the clothes and shoes she wears.
After seeing it, Korean netizens also commented: "I saw Lee Hyori's influence, it's really amazing, he is worthy of being a Korean superstar", "Wow, all the well-known Korean companies have come out, a real superstar", "The influence is eternal, and the surge of the company's name is really powerful" and so on.
Previously, in 2012, Lee Hyo-ri attracted attention by declaring that she would "no longer shoot commercials". As a cross-age CF queen, every product she releases has created record-breaking advertising effects. Of course, her unreasonable declaration caused a lot of shock.
After announcing his rejection of commercials, Lee Hyori offered to advertise the new car Tivoli for free on the condition that the laid-off workers of Ssangyong Motors must return to work in 2014. Ssangyong Motors rejected the proposal, saying "it's very difficult because the filming is over." As for Lee Hyori, who has been quiet for 10 years and has not accepted commercials, she has regained her influence and made Korean netizens sigh. She deserves to be a former Korean superstar. What do you think?
