New Year's Eve Gala is not only a competition for strength, but also a competition for honor.
Unexpectedly, CCTV is no longer the dominant player. The ratings of Hunan Satellite TV and Jiangsu Satellite TV are far ahead of other satellite TVs, and they are clinging to CCTV and even surpassing it. Dragon TV is the second echelon, while Beijing Satellite TV and Zhejiang Satellite TV have the worst ratings.
Beijing Satellite TV will focus on the "New Gongti" concert. Except for the opening performances of Cui Jian, Tian Zhen, Zhou Shen, etc. who have certain ratings appeal, the performances of subsequent singers and the arrangement of the program are not very competitive. Therefore, it is reasonable that the ratings are not high.
Zhejiang Satellite TV's star lineup is still the "running man family", which is the same every year, and the programming of the program can be said to be the least creative and has the most commercial implants among the five David TVs. The ratings were at the bottom, and it became the last place, which can be described as "deserving of its name". Except for the New Year's Eve party, Zhejiang Satellite TV's variety shows in the past two years have almost all been based on their own money. "Don't think about making progress" can only be at the bottom.
Jiangsu Satellite TV and Hunan Satellite TV are also adopting star tactics, and they mainly focus on singing and dancing programs such as singing and dancing, but they invite many "top-tier" artists, and the formation of troops is more reasonable. The appearance of artists such as Li Yuchun, Wang Junkai, Wang Xinling, Su Youpeng, Zhang Jie, Zhang Liangying, etc., can drive the ratings to increase. According to the statistics of the New Year’s Eve Satellite TV, the statistics of the professional version of Maoyan Maoyan show that Wang Junkai’s songs "Wanli Homecoming" and "We Will Rock You" in Jiangsu Satellite TV's New Year's Eve concert helped the real-time live broadcast attention to break 1%. The entry Wang Junkai Hanging Wia with one hand is not only a hot search, but also topped the hot search list.
It can be seen that "top stream" stars are of great help to the improvement of ratings. Wang Junkai is like this, Li Yuchun, Zhang Yixing, Wang Yibo, Zhou Shen, Yu Shuxin and other "top-tier" artists also have such an "eye-catching" effect.
From this point of view, it is definitely not a surprise that Beijing Satellite TV and Zhejiang Satellite TV, which lack "top-tier" artists, have the lowest ratings.
Of course, CCTV is an exception. The star lineup in the CCTV New Year's Eve Gala is very strong, but it also lacks the "top-tier" entertainers recognized by the public. Zhou Shen, Zhou Bichang, Chen Weiting, etc. have certain market appeal, but they are not enough to support the whole show. Artists like Wang Yaoqing, Wang Zulan, and Sun Nan, who are popular with audiences of a certain age, have limited contribution to the ratings. But CCTV is CCTV after all, and its number one position cannot be easily surpassed by other TV stations.
Hunan Satellite TV has always been the second place before 22:00, catching up with CCTV, but after 22:00, Jiangsu Satellite TV caught up and surpassed CCTV. One is because Jiangsu Satellite TV's "star tactics" continue to work, and the other is because Hunan Satellite TV has no artists to support the scene during this period of time.
From this point of view, Hunan Satellite TV and Jiangsu Satellite TV are the winners in the ratings battle between CCTV and the five David TV New Year's Eve Gala, while Zhejiang Satellite TV and Beijing Satellite TV are the losers in this battle without gunpowder.
