According to a retail survey report released by consulting firm Gartner in April this year, it predicts that by the end of 2020, the proportion of retailers applying AR/VR technology to marketing will reach 46%.
AR will become the information portal in the era of 5G Internet of Everything. At the same time, AR/VR will also change the way people obtain and understand information, and bring new changes to marketing and retail. Behind this is the upgrade of the Internet media form: from early graphics, to voice, video, to the gradual popularity of AR/VR technology, every technological upgrade will bring a breakthrough in gameplay.
Li Xiaoyan told Qingting.com: Compared with conventional art projects, is more interactive, can incorporate more media types, and is not subject to the limitations of space and display form. Moreover, the application of AR digital content to the marketing field also has the cost advantage of rapid migration and replication.
creativity is a combination of multiple factors and scenes, so how to maximize the spread of AR+ creativity? Li Xiaoyan said: The focus is on how to find the highest value scenarios and how to understand customer needs. Specifically, analyze the calling frequency of different scenarios, whether the application attribute is entertainment or education, etc., comprehensively analyze from multiple different dimensions. We also continue to accumulate in this process to ensure the leading advantage brought by continuous innovation.
AR Education Alliance established
Yixian is also actively exploring more types of AR+ creative projects, such as in cultural tourism, medical, education and other fields, especially with the advent of 5G technology, more scenarios and needs will be unearthed. Among them, AR + education is a scene to be developed with high demand and high landing value.
At this AR summit, Yixian also jointly initiated the establishment of the "AR Education Alliance" with three partners in the education field (Himalaya, Beima Education, and ahaschool). The significance of the establishment of the alliance is that promotes the establishment of standards for AR technology in the education industry, provides a resource and content sharing platform, and unites members to break through application bottlenecks, and promote industry aggregation and development.
mentioned earlier that the award-winning shadow AR interactive projection is also a display of the accumulation of easy-to-see technology. The device is independently developed in hardware design, Android system customization, and 3D AI perception algorithms. It is characterized by 3D spatial gesture interaction and objects. Recognition and combination interaction, with more and more flexible application scenarios.
Shadow AR has many applicable scenarios, such as education and training, smart manufacturing, new retail shopping guides, etc., and education is one of the main areas. At present, Yi has created: AR interactive picture books, AR children's games, children's physical programming and other educational projects.
Li Xiaoyan said: Yingjian AR will focus on the education and education training market for children aged 3-6 years. First, the product itself is designed for non-blue light, which is very important to protect children's eyesight. Second, many educational content can be used in the shadow AR projection. Interactive upgrades are made on the equipment to enhance gameplay and fun; third, the education content is standardized and reproducible at the same time, which is more conducive to subsequent market development. The cooperation between
and the Cannes International Creativity Festival not only affirms Yi's current AR creative efforts, but also shows that the AR+ creative communication market has unlimited potential. Through this intra-industry exchange, Yixian hopes that the AR Summit of the Cannes International Creativity Festival will bear fruit in China: through a good technology platform and AR creative applicationIt will connect the upstream and downstream of the industrial chain, promote the rapid expansion of the domestic AR creative industry, and look forward to the birth of more creative AR projects.
