Since the death of Yan Kaitai , his widow, Yan Chen Lilian, as the de facto head of the group, has continued to be exposed to the spotlight and has become a hotly discussed news figure in the media. This time, Yan Chen Lilian officially presided over the Yulong group meeting as the head of the company, marking that Yulong Group officially entered the era of Yan Chen Lilian. According to analysis by many people, Taiwan Yulon Group under the leadership of Yan Chen Lilian may continue her husband's last wish in terms of development direction, especially may promote the substantial reform of Lucky brand.
In the eyes of most people, Yan Kaitai, the former head of Yulon Group in Taiwan, has the most perfect life.
Yan Kaitai was born in a good family, the only son in his family, and graduated from a prestigious overseas school. He is personable and unrestrained. When he was in charge of Yulon, Taiwan, the outside world once regarded him as an important figure who led Yulon to rise again. But luckily, on December 3, 2018, at the age of 54, Yan Kaitai, the chairman of Yulon Group, the largest automaker in Taiwan, died of esophageal cancer, marking the end of his legendary life.
On February 14th, Yulon Group held a Chinese New Year gathering. The head and CEO Yan Chen Lilian replaced her husband Yan Kaitai who died of illness at the end of last year, and took the host position for the first time. This marks that Yulon Group has officially entered the era of Yan Chen Lilian.
Since the death of Yan Kaitai, his widow, Yan Chen Lilian, as the de facto head of the group, has been continuously exposed to the spotlight and has become a hotly discussed news figure in the media. Many past stories between her and Yan Kaitai have also been repeatedly quoted and reported. Some media have speculated and reported that the Taiwan Yulon Group under the leadership of Yan Chen Lilian may inherit her husband's unfinished business in terms of development direction, especially greatly promoting the transformation of the Yulon Nazhijie brand.
A misunderstanding and married into a wealthy family
Yan Chen Lilian and Yan Kaitai have been married for 27 years. Her previous public identity was a Taiwanese basketball player. According to relevant media reports, in their 27 years of married life, the two respect each other like guests, and their relationship is notoriously good. According to
data, the young Yan Kaitai and Chen Lilian have very different backgrounds. Yan Kaitai was born with a superior background and was known as the young master of Yulong Group; while Chen Lilian was just a girl from an ordinary family.
Yan Kaitai and Yan Chen Lilian attended the event together
The family gap between the two is quite different, and the process of destined acquaintance is full of coincidences and drama. Yan Kaitai loves basketball. When he was 19 years old, he and his friends ran to the Taiyuan Women's Basketball Team because of boredom (the investor of the Taiyuan Women's Basketball Team is Yan Kaitai's mother Wu Shunwen) to play. It happened to be the break time for the women's basketball team at that time. Knowing that Yan Kaitai was going, the coach called the players who were resting to play with Yan Kaitai, which angered the captain Chen Lilian.
"Really, we practiced very hard in the morning! The little boss is here to play with you!" According to previous media reports, Yan Kaitai felt his self-esteem was frustrated after being taught by Chen Lilian. As a rich second generation, the usual preferential treatment made him tireless, because he just wanted to play ball and didn't have any special requirements.
found Chen Lilian who had offended Yan Kaitai, and chased her out. Yan Kaitai said to her: "Since I was a child, I obviously only want to be an ordinary person, and obviously I only want to make friends, but everyone regards me as a very special person." Man, why?"
Chen Lilian never thought that a rich second generation who cheated on her life would have such a delicate mind. The straightforward Chen Lilian took the initiative to comfort him: "It's okay, then I will accompany you in a normal relationship, and I will accompany you to drink coffee." So the two started dating and developed feelings, and finally entered the palace of marriage .
Two generations of "Iron Lady"
who were ordered in danger
It is not surprising that Yan Chen Lilian became the executive officer of Yulong Group after Yan Kaitai's death, because Yan Kaitai's mother Wu Shunwen also took over the entire Yulon Group from her husband Yan Qingling.
Back in time to 1951, the young Wu Shunwen and her husband Yan Qingling separately established Taiyuan Textile Factory and Yulong Automobile Factory in Taiwan. Under the management of Wu Shunwen, Taiyuan Textile Factory became famous in Taiwan's textile industry, and Wu Shunwen was called Taiwan's "Textile Queen" for this reason.
Wu Shunwen and her husband Yan Qingling
Compared with each other, the Yulong Automobile Factory founded by Yan Qingling is struggling. It wasn't until 1976 that Yulon's annual car production reached 16,000, making it the leader in Taiwan's auto industry.Leading enterprises.
is very similar to Yan Kaitai. When Yulong was thriving, Yan Qingling accidentally injured his brain, which made him bedridden for a long time and his health deteriorated day by day. In 1981, Yan Qingling passed away, and Wu Shunwen was forced to take over the management of Yulon Company and became the chairman of Yulon Group.
Facing pressure from all sides, Wu Shunwen, who is nearly 70 years old, reluctantly took over her husband's career and actively promoted the development ideas planned by her husband during his lifetime. After nearly 6 years of hard work, finally in April 1986, Taiwan's first self-produced car "Impala 101" sedan was launched, and since then Yulon Motors has gradually risen.
From a certain point of view, the Yan family in Yulong has been "rich for three generations", but the population is not prosperous. In Yan Kaitai's place, it has been a "single pass for three generations". His 40-year-old daughter was born and his 50-year-old son was born. It is also for this reason that when the Yan family changed generations, there was no production dispute like other wealthy families, and the risk of family business inheritance was tied to one person.
Some industry media commented that the biggest problem of Yulong Group is the lack of a professional manager mechanism, which has led the company to fall into an infinite cycle of strongman politics. Someone joked that Yan Chen Lilian could take over Yan Kaitai's death, but if Yan Chen Lilian died, would his underage son be the top one?
Fulfilling the dream of her husband's two major plans during his lifetime
In fact, Yan Chen Lilian's succession to the Yulong Group has long been a clue. Before Yan Kaitai's death, Yan Chen Lilian served as the director of Yulong Motors and Zhonghua Motors for many years.
Although she has the mission to take over, before Yan Kaitai's lifetime, Yan Chen Lilian was always the quietest director in the entire Yulon Group. The board members don't like to express their opinions, and the picture of showing up at the ribbon-cutting scene with a pair of children and staring at the back is the consistent impression she left on people.
Yan Chen Lilian and her husband and daughter
During the interview with Auto Prophet, some people in the industry said that crowning the husband’s surname itself is a kind of declaration, and it has a symbolic meaning of stabilizing the morale of the army and declaring orthodoxy to the outside world. The Yan family's business was taken over by the Yan family's widow, which is why Chen Lilian became Yan Chen Lilian. Judging from the current state of Yulon Motors, taking over the position of CEO means that Yan Chen Lilian can't just be the vacant CEO. According to the data from
, since May 2017, the market revenue of Yulon (2201), a listed stock under Yulon, has fluctuated. The growth rate of several consecutive natural months has been negative, and the market's evaluation of it has continued to decline.
Many people close to Yulon said that Yan Kaitai’s two grand plans had not been completed yet, and Yan Chen Lilian might push them forward to continue her husband’s unfinished business.
1) Luxgen 510 development plan
Yulon In order to make Luxgen reborn, Yan Kaitai made the Luxgen 510 plan before his death: 10 new models will be launched within 5 years, and new energy vehicles will be invested in the development of new energy vehicles. There are new cars on the market, and it is expected that new cars will be on the market next year; Dongfeng Yulon Group will fully lead the operation of Dongfeng Yulon Group, and invest in the establishment of Luzhijie Automobile Sales Company to re-layout the sales network.
In order to achieve the Luxgen 510 plan, Yan Kaitai raised tens of billions of funds to support the implementation of the plan. For Yulong, the 510 plan is an important step in revitalizing the Luxgen plan.
Luxgen is one of Yulong’s core industries. No matter who is in charge, the revival of the Luxgen brand is the core of the strategy. Analysts pointed out that Yan Chen Lilian may drastically promote the Luxgen 510 plan after taking office landing.
2) Yulong City project
In addition to continuing to deepen the development of the automobile industry, the actions of Yulon Group in real estate in recent years are important measures in exchange for cash flow, and are highly expected. Among them is the Yulong City development plan of Yulong's headquarters in Xindian.
Yan Kaitai attaches great importance to the development of Yulong City, which can be seen from the invitation of Pritzker Prize-winning architect Zaha Hadid (Zaha Hadid). The commercial and residential buildings are also planned to introduce Eslite flagship shopping malls and Village Roadshow Cinemas. Relevant information shows that after the overall development of the Yulon City project, the value is at least NT$70 billion, which can provide Yulon with stable rental income, and the disposal benefits of residential sales are also considerable.
includes the brand development of Luxgen and the overall planning and development of the new store Yulong City.However, Yan Kaitai died before his ambition was fulfilled, and handed over the task of taking over to his wife Yan Chen Lilian.
The biggest difference between Yan Chen Lilian and Yan Kaitai is that Yan Chen Lilian does not need to bear too much family pressure. Industry analysts believe that Yulon, like other family businesses in Taiwan, is constrained by various parties in terms of decision-making. Yan Kaitai made many decisions during his lifetime because of intricate Miscarriage due to relationship.
"We should keep looking forward to Yan Chen Lilian." Industry insiders believe that compared with Yan Kaitai, Yan Chen Lilian is not bound by too many family traditions, so she can greatly promote the leapfrog development of Yulong Group.
