Behind the popularity of "Young You", which companies want to make money again?

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Behind the popularity of 'Young You', which companies want to make money again? - Lujuba

reported on October 28 by the Daily Economic News Qixinbao data shows that Xu Yuezhen, producer of the film "Youth," is the largest shareholder with 46% of the filming culture, and the film director Zeng Guoxiang is the The company's second largest shareholder holding 27%. Tianjin Motie Entertainment Co., Ltd., one of the producers, is also a shareholder of Pai Culture.

Every reporter: Bi Yuanyuan Every editor: Lu Xiangyong

"You are a teenager" is on fire.

On October 26th, "You are a teenager" was released for only two days, and the cumulative box office was approaching 380 million yuan. At the same time, the proportion of the film was as high as 46.4%, far exceeding the new films of the same period, such as "Sleeping Mantra 2" and "Hypnosis · Judgment". In addition to gaining a high box office, "Young You" also reached 8.6 points on the Douban score.

As of 20 o'clock on October 27, the cumulative box office of the film has exceeded 550 million yuan. Although the Douban score has declined, it remains at a relatively high level of 8.5 points.

"Daily Business News" reporter statistics found that among the 6 main production and 13 co-production companies of "Youth", except for two Hong Kong stock companies, Ali Pictures and Maoyan, there are few well-known A-share head film companies. , On the contrary, Jinyi, Dadi and Hengdian three cinema companies appeared on the list.

has repeatedly skipped files and still has its own heat.

"You are a teenager" is adapted from the novel "You are so beautiful" by Jiu Yuexi and published on Jinjiang Literature. The film focuses on social topics such as college entrance examination, family education, campus violence, etc. , Tells the story of how two teenagers who were changed by a campus accident protect each other and grow up together.

The "Daily Economic News" reporter noted that the film "You are a teenager" was produced by Xu Yuezhen and directed by Zeng Guoxiang. Zeng Guoxiang tried to integrate his concern for reality and the understanding of the emotions in the lives of young people into the genre of youth films, showing the sense of reality and complexity rarely seen in youth films.

It is worth mentioning that Zeng Guoxiang's most famous director's work before is "July and Ansheng", which is also a campus youth film, which has been well received by the market and word of mouth. Zeng Guoxiang's other identity is the son of the famous movie star Zeng Zhiwei.

But the reason why the film has received so much attention is partly because its fate is as bumpy as the protagonist.

On January 11, 2019, "You are a young man" was shortlisted for the new generation unit of the Berlin Film Festival, but it didn't take long for the film party to announce its withdrawal, and then the response was due to "post-production reasons", but the official blog also said that this film " See you soon this year".

Then came June 24 this year, only 3 days from the original release date on June 27, when the film suddenly announced its withdrawal again.

Immediately after October 22, "You are a teenager" suddenly announced an emergency schedule on October 25, that is to say, it was announced that the schedule was scheduled to be released, but three days. The

movie has its own heat, and there is no need to leave too much time for publicity. The professional version of Maoyan shows that the number of people who want to watch "Youth" has exceeded 1 million, ranking No. 4 in the movie list. The top ones are "Avengers 4: Endgame", "Love Apartment" and " Avengers 3: Infinity War. In the lighthouse professional version, the number of people who want to see it exceeds 1.6 million. At the same time, the reporter noticed that the data of the Beacon Professional Edition showed that the main producers of the film include Henan Film and Television Production Group Co., Ltd., Paipai Culture Media (Wuxi) Co., Ltd. (hereinafter referred to as Paipai Culture), and Shenzhen Zhonghui Film and Television Culture There are 6 Communication Co., Ltd. (hereinafter referred to as Zhonghui Film and Television), Tianjin Motie Entertainment Co., Ltd., We Production Co., Ltd., and Kashi Jiaying Culture Media Co., Ltd.

Qixinbao data shows that Xu Yuezhen, producer of the film "Youth in Youth", is the largest shareholder with 46% of Paipai Culture, and film director Zeng Guoxiang is the company's second largest shareholder with 27%. Tianjin Motie Entertainment Co., Ltd., one of the producers, is also a shareholder of Pai Culture.

It is also worth noting that the former Shanda Literature CEO Hou Xiaoqiang also participated in the production of the film. Hou Xiaoqiang is Zhonghui TelevisionThe third largest shareholder.

Really Shows Campus Bullying In addition to frequent withdrawals and the two leading actors attracting attention, the plot shown in the film-campus bullying, is the most concerned factor for the audience.

In recent years, movies and televisions focusing on campus bullying are not uncommon. For example, Guo Jingming recently demonstrated in the variety show "Actors Please Take Your Place" that "Sadness Goes Against the River" is the first positive campus bullying movie in China.

From the beginning of the preparations for "Youth You", producer Xu Yuezhen and director Zeng Guoxiang have been making the movie "Youth You" with a sense of mission. Zeng Guoxiang once said in an interview: "We all want to take this story well. We want to tell young people like Chen Nian and Xiaobei. You may always meet someone or some friends who will be willing to help you. And you are not alone."

On October 26, the famous sociologist Li Yinhe posted a long article on Weibo, publicly supporting "Youth in a Youth", and wanted to talk with you about what a good movie is. She said in the article that "Youth in Youth" gave her an unexpected surprise.

Li Yinhe said: "I heard that the theme of the movie was'anti-bullying, anti-violence, and protection of minors'," I was a little uninterested, because what I want to watch is a movie, and what I fear most is In class, I was afraid that this movie would have a straight face to teach me a lesson. The result of watching the movie was overjoyed: I didn’t expect this to be an outstanding and well-deserved good movie. It has several elements of a good movie. All of them have delivered good results. "

Only from the point of view of the movie, "You are a teenager" is indeed a movie that seriously discusses bullying on campus. Audiences who have watched the film commented: This is a truly cruel youth film in the Chinese film market in recent years.

Daily Economic News

(Original title: Which companies are going to make money behind the "Youth of Young" hit?)

(responsible editor: Ma Wenjing_NBJS9027)

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