all know that the role of "Spider-Man" has a special positioning for the entire Marvel . As the character that dominates the top three in the popularity list of American comics all the year round, in the eyes of many fans, Spider-Man is the manga. Wei's "pro-son" setting, in the period when Spider-Man first exploded, Marvel also made every effort to develop many Spider-Man plot lines.
For this reason, in our opinion now, there is already a very scary and popular Iron Man character. When it was only a mid-range popular comic character, Spider-Man at that time was already a top popular king character!
And after that --
When Marvel's operations fell into crisis and half-footed into bankruptcy, Marvel chose to sell its own hero character copyrights to obtain funds to maintain the company's operations, while Spider-Man and a series of supporting It was during this period that the characters were packaged and sold to Sony Pictures.
This also has the "Spider-Man 1-2-3" version of the early Tobey Maguire version, and the later Garfield version of "The Amazing Spider-Man 1-2".
And then there's the collaboration between Sony Pictures and Marvel.
This cooperation brings the Dutch version of Spider-Man. Although the Dutch version of Spider-Man has been compared by many fans with the other two versions, it is undeniable. Today's Dutch version of Spider-Man has become a generally recognized third-generation Spider-Man setting.
But again, not everyone agrees with the partnership between Sony Pictures and Marvel -
and that includes former Sony Pictures executive Avi Arad!
The agreement and cooperation between Sony Pictures and Marvel on the copyright of the character of Spider-Man can be roughly summed up as Sony Pictures' investment funds, while Marvel is responsible for the filming. Finally, after the box office is released, the two parties will follow a certain percentage. to split the box office.
Of course, there was a period of separation between the two parties for the split of the box office, and even Sony Pictures said at that time that it would take back the copyright of Spider-Man, but it seems that it has finally compromised, in order to let Spider-Man continue to stay. In the Marvel Cinematic Universe, Sony Pictures finally agreed to the new accounting ratio of Marvel Studios .
Looking at the results of the cooperation between the two parties, at least in terms of box office, both parties are a win-win, but this executive named Avi Arad has always believed that the deal between Sony Pictures and Marvel It's a "bad idea"!
Many people may say what is the origin of this Avi Arad?
In fact, purely from the perspective of superhero-themed works, Avi Arad still has a certain popularity in this field, because his first work in this industry is responsible for the production of " Blade Warrior " in 1998. ", and then in 2003 was responsible for " Daredevil ".
and later -
Maguire's versions of "Spider-Man 1-2", "The Amazing Spider-Man 1-2", and "Spider-Man: Into the Spider-Verse" also feature this executive!
Therefore, to a certain extent or at least from the perspective of the "Spider-Man" IP, Avi Arad is qualified to speak, and for the deal between Sony Pictures and Marvel Pictures, Avi Arad was once It's likened to "giving your kids up for adoption":
"They're doing it for money, it's horrible...it's like putting your kids up for adoption, just because you're not sure what to do with them."
Obviously, this analogy is a bit straightforward, but not all people have a relationship with Avi A.rad has similar feelings. Previously, on the set of "Spider-Man: Homecoming", filmmaker Amy Pascal once said: " I don't know if such a deal will happen again in the history of the film industry ":
"That's something I want to stress because I think it's really important, I don't know if it's going to happen again in the history of the film industry, you have three studios coming together to make these films and none of the studios likes Share anything with anyone, let alone three studios."
Meanwhile, Amy said she was "very proud" of the choice they made:
"We realized that what was right for the role meant something You might have to give up something to get something better...I'm very proud of that." Tim Rothman, CEO of Sony Pictures, also said that he "never saw "I've been in the business for 30 years, almost 35 years, and I've never seen...I I've seen studios co-finance a movie before, but I've never seen studios share intellectual property before...so of course this is unique because it's unique, so it's inherently special. "
Obviously, in addition to Avi Arad, almost everyone who participated in the subsequent cooperation between Sony Pictures and Marvel Pictures on the Spider-Man IP has a relatively high recognition of this "special" deal, and from the box office, this The collaboration was undoubtedly a success, and Russ Milheim, author of The Direct website, said:
"This is an example of a studio executive who is completely out of touch with reality. In the face of today's Marvel and Sony Pictures in "Spider-Man" The success of the IP cooperation, he thinks that maybe Avi Arad is just suffering because he can't be one of the parts".
What do you think?
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