If you look at Yang Mi , Liu Shishi their Weibo in their early years, you will find that their speeches are very kind and down-to-earth. For example, Liu Shishi made a speech on microblog on November 10, 2009: "If you don't make me cry, you will never give up. You will wait and see for the demo." Send everyone a work photo, let’s make a little show.”
But if you look back at the current Weibo of Yang Mi and Liu Shishi, you will find that they are posting more commercial advertisements, rather than what they want to say.
For example, on October 6th, Liu Shishi posted a ready-to-wear series of a fashion brand, and Yang Mi posted an advertisement for pantyhose on October 14th.
Why are big stars like Yang Mi and Liu Shishi less and less afraid to tell the truth on social platforms?
First, there were few people on the Weibo platform in the early days, but now there are more people on the platform, and the voices of celebrities are often amplified infinitely. In the early years of
, Yang Mi, Liu Shishi and the others posted on Weibo just like ordinary people posting a comment in QQ space . When they saw something fun, they recorded it, and when they were in a bad mood, they also recorded it.
At that time, there were still very few people on the platform, and Yang Mi and the others spoke more on Weibo to make friends. No matter what they write on social platforms, it is unlikely to cause much discussion.
But it's different now. Weibo now has 250 million daily active users. When there are more people, various voices will appear. Celebrities' remarks are also often amplified. They also suffered a lot from it.
For example, one day in March 2021, Yang Mi saw a challenge activity that showed his thin waist. She asked the staff to take pictures of her, and she lay on the ground with her upper body on the ground, her legs on the chair, and her waist was suspended nearly 90 degrees. After the staff took the photo, Yang Mi looked at the photo and thought, "This photo is pretty good, it can show that her waist is very thin." Very controversial. Some netizens criticized her and said, "Yang Mi, you are creating anxiety and promoting girls with thin waists to be beautiful."
and other netizens criticized her, saying, "It is irresponsible to post photos like this, what if your fans imitate and get hurt? "
saw such a big public opinion, Yang Mi quickly apologized and said: "I'm sorry, I saw this challenge accidentally, and I participated in it when I found it interesting. I will pay attention next time." , Zhang Xinyu has also encountered this recently.
She recently got off the plane to pick up her luggage. Since the luggage was too heavy, she wanted to take it off with a tact and put it aside. However, there was a girl standing beside her at the time, and Zhang Xinyu said to the girl, "Please let me go, my luggage is a little heavy, I want to take it and put it next to her." Who knew that the girl glanced at Zhang Xinyu and took care of herself Playing with the phone freely. Zhang Xinyu had no choice but to take off the luggage directly, but with a bang, she felt a huge pain in her foot, it turned out that the luggage had hit her foot.
Later, she complained about her experience on Weibo, and as a result, some netizens criticized her: "You are too hypocritical, and all these things are mentioned."
just told the truth and was criticized. How dare you tell the truth on Weibo.
Secondly, the stars are for their own benefit.
Because Weibo has now become an important basis for many businesses to examine the commercial value of celebrities, and Weibo has not only built a place for fans to communicate with celebrities, but also a place for fan groups to communicate. For example, there are super words under each star's Weibo, and fans can come here to express their love for the star.
to boost the business of celebritiesWorth, the star's studio or agency has begun to end. They will also actively create personalities for stars to attract more fans.
is like a few years ago, Dilireba 's brokerage company once helped her create a foodie character. When Dilireba participated in Running Man once, the program team prepared food for each guest, and other programs did not use chopsticks, but Dilireba picked up the chopsticks and began to pick up the dishes, began to taste, and eat while eating. Saying: "Eat, eat." It means to persuade everyone to eat.
After seeing this clip, many viewers thought she was too cute, so they liked her. And the brokerage company will also intentionally or unintentionally show Dilireba's foodie side on social platforms, so many people are convinced that Dilireba is a foodie.
Because of the success of the character design, more and more stars have begun to create their own character design, especially some stars who have no representative works. The staff of many brokerage companies behind
even ended up taking over the microblogs of celebrities. Every time they post content, the staff will check and check again to prevent any mistakes.
But posting content like this will only make the stars appear less down-to-earth. After all, the real side of the star is what everyone wants to see the most.
In the end, fans of some stars will often cause trouble, and these stars are afraid to speak out. Someone on
complained a little about the acting skills of some traffic stars on Weibo. The fans of these traffic stars are likely to think that he is hacking my brother. These fans began to besiege the complaining person, which may be abuse or Internet violence.
But at this time, those traffic stars didn't dare to speak up, because they didn't have any representative works themselves, and they were all supported by fans. , If you criticize fans, it may hurt the hearts of some fans. In this way, fans may lose their fans, and then his own commercial value is likely to be affected. The traffic stars like
are just praying that things will pass quietly, and in the end, only the innocent netizen who made criticism will be injured.
It should be said that with the increase of users on social platforms, the voices of celebrities have gradually been amplified. The goal of celebrities on social platforms has also changed from making friends to showing their commercial value, so we see that Yang Mi and Liu Shishi are less and less afraid to tell the truth.
Even if the stars tell the truth, they are the kind of people who show their happy life or their funny side, so that they will not cause controversy.
In fact, it's not just celebrities who dare not tell the truth. If ordinary people criticize a particularly influential person, they are likely to be besieged by their fans. For example, someone once bought inferior goods from the anchor Simba , and complained a few words on the Internet, only to be scolded by some Simba fans. An environment like
prompts many people to be cautious when speaking online, for fear of criticizing a certain internet celebrity or star.
should actually increase the punishment for such people who abuse others indiscriminately, otherwise letting these people run rampant on the Internet will only make everyone dare not tell the truth. Only by increasing the cost of these scolding people can we better purify the Internet and allow the public to speak freely.
