has a very hot word recently, that is: the era of middle-aged girls.
Let's take a look at the following three beauties: Liu Tao , Yang Mi , Zhao Liying .
Liu Tao, born in 1978, is 44 years old this year.
Yang Mi, born in 1986, is 36 years old this year.
Zhao Liying, born in 1987, is 35 years old this year.
If you stop someone randomly on the road, from middle school students to old aunts, and tell them the names of these three people, it means that there are no people who have never heard of them before.
This is a very scary popularity, it reminds me of the little swallow twenty-four years ago.
Speaking of this, my friends should know what the central idea I want to express is.
For the film and television entertainment industry, the public aesthetics has gone through three stages in the past 20 or 30 years: eccentric, silly and sweet, and middle-aged. The eccentric representative of
is undoubtedly the little swallow of the year, but there are many more silly and sweet, both men and women. The standard actions are to pouting to be cute, rolling eyes, pouting grievances, O-shaped mouth to express surprise, and many others. Please make up your own mind, excuse me for a while, and allow myself to vomit first...
In fact, the emergence of any kind of aesthetic has profound social reasons, especially public aesthetics, because it represents The common aesthetic pursuit of a generation, or a period of people.
The reason why the quirky little Swallow became the representative of public aesthetics at the end of the last century was because the post-70s gradually entered the social stage at that time. On the beach” intense unease and unwillingness. The post-50s and post-60s may be the strongest defenders of traditional filial piety and traditional family values. They long to be respected and revered, and they long to be coaxed and complimented. At this point, the one that did the best was Wang Xifeng , and in the 1990s, Wang Xifeng was replaced by Xiaoyanzi!
here to comfort Fengjie - you can go in peace, although your name was ruined by that Fengjie later, but fortunately Xiaoyanzi inherited your mantle, and the Fengjie who ruined your reputation also I went to the United States to harm foreigners, let's forget those unpleasant things!
The advent of the era of silly white sweetness came with the growth of the post-90s generation. I said this without any innuendo, so don't spray me after the 90s.
The post-90s are a very special generation. They were born in the golden age of my country's economic development. They had 20 years of economic development to pave the way. Basically, most of the parents of the post-90s generation have already saved up in the tide of economic development. The first pot of gold in life, and in the following decade or two, the dividends of my country's reforms are still constantly pushing up the living heights of ordinary people. From this point of view, the post-90s generation is the generation born with a golden spoon.
90s and
At the same time, with the sharp increase in income, the material and spiritual pursuits of ordinary people have begun to improve significantly, especially with a stable and high income as a guarantee, the growth path of the post-90s has also begun to become A hundred flowers bloom.
going abroad, aristocratic schools, elite education, quality education ... It can be said that the post-90s are also a generation that has grown up slowly under the mixture of various educational concepts.
And along with these ideas comes another word: wraps .
In the increasingly strong involution, the mental space and social space of the post-90s generation are getting narrower and narrower, and their mental pressure is getting heavier and heavier. Therefore, simple, funny, nonsensical, etc. content that can instantly release their stress and become the mainstream of their appreciation. The rapid popularization of the Internet and smart devices has provided a realistic foundation for the post-90s generation to become the main consumers of content.
Therefore, from the late 1990s to two or three years ago, it can be said that the main consumers in the entertainment industry, film and television industry, music industry and even cultural circles are actually accompanied by consumers.The post-90s generation has grown up with the popularity of the Internet and smart devices. This point,
, determines the social aesthetics of this period. Capital seeks profit, and what mainstream consumers need, capital will provide, so Silly White Sweet came into being.
In 2020, the epidemic has come, and the economic development has slowed down. The direct impact on the people is that there are fewer and fewer tickets in hand.
's income is decreasing, and income expectations are becoming more and more unstable, which seriously restricts people's enthusiasm for consumption. At the same time, it also restricts the enthusiasm for investment, education and spiritual consumption. In a word, people began to gradually become rational.
The income is low, and the pocket money in the hands of children is not enough, especially as education becomes more standardized, the influence of smart devices on the children who are studying is rapidly declining, and the main force of cultural consumption is naturally from young people. , back to the adult body.
As a result, silly Baitian lost the market, and all kinds of behaviors of selling silly and pretending to be cute, in the eyes of adults, in addition to being averse to cold, they are also averse to cold.
The spiritual world of adults is rational, what they need is depth and connotation, even if the pressure of life is still very high, even if they still need relaxation and laughter, but they no longer need that kind of silly and sweet form, because that will make them feel intellectually humiliated. The depth and connotation of
require social experience and life accumulation. This can be seen very clearly from the transformation of Zhao Liying's performance style, and this is also the main reason that Zhao Liying has been popular until now, and it is getting more and more popular. One of the reasons.
The aesthetic style of the women's era is a mature and connotative aesthetic style, which is a rational progress of public aesthetics, and such progress is undoubtedly good and worth advocating.
