October, "Crocodile Lai Lai" released by Sony broke 10 million and failed to top the box office in the off-season market.
"Crocodile Riley" is adapted from the world-famous picture book series of the same name. It tells the story of a young boy, Josh Prim, who became good friends with a crocodile who can sing at a dance party, and went through many happy farces to become each other's family and partners. "Crocodile Lailai" gathers Javier Bardem, Constance Wu and other powerful actors, and Sean Mendes presents the songs of Crocodile Lailai in the album.
"Crocodile Lailai" continued the sluggish performance of song and dance genre films in recent years, and also kept North American theaters in the dull situation since the end of the summer season. The premiere performance of
was lower than expected, and it is hoped that it will last a long time by word of mouth
According to The-Numbers statistics, "Crocodile Lailai" has landed in 4,350 theaters in North America, ranking 8th among all films this year. However, the scale of the release did not translate into box office success. "Crocodile Riley" earned $11.4 million in its first weekend, with a single-venue revenue of only $2,620. Comparable to
, "DC Adorable Task Force ", which also targets family audiences, earned a total of $23 million in opening figures when it debuted in a similar 4,314 theaters, more than double that of "Crocodile Riley". . According to
's word of mouth, "Crocodile Lailai" has a freshness rating of 70% on Rotten Tomatoes, and a popcorn index that indicates audience preference is 94%.
's "Big Red Dog Cliff" last year also used a combination of live-action and CG animation. It received US$16.63 million when it was released in November, and finally accumulated to US$48.95 million locally, and its global revenue exceeded US$100 million. If the stamina of "Crocodile Lailai" can also be on par with the former, it is expected to move closer to the budget of 50 million US dollars in North America.
Before Disney animation "Strange World" debuts on Thanksgiving, "Crocodile Lailai" will become the first choice for family audiences to watch movies, which will form support for the longevity of the long line. Due to the lower-than-expected performance of "Crocodile Lailai",
won the North American box office champion again by the old face. Last week's No. 1 "Dangerous Laughter" fell only 18% to US$18.46 million, setting a record for the smallest weekly drop in North America. It exceeded US$50 million in 10 days of release, nearly 3 times the cost of US$17 million, making the original plan. Paramount put to Paramount+ and earn big.
In fact, the same type of works "Invitation" and " Barbarian " shrunk by 11% and 22% respectively, and "Dangerous Laughter" became the three films with the smallest decline in the top 15, plus 810,000 yuan. "The Clown of the Broken Soul 2", which entered the US dollar list, has become a key driving force in the off-season market. Judging from the trend, the bi-weekly revenue of "Dangerous Laughter" has exceeded the same period value of "Black Call", and the latter's final result is closer to 90 million US dollars, which will become the next catch-up target of "Dangerous Laughter".
Compared to "Crocodile Riley", "Amsterdam" directed by David O. Russell was even more dismal, grossing only $6.44 million in 3,005 theaters. Even with the inclusion of all-star casts such as Christian Bale , Margot Robbie and John David Washington , "Amsterdam" did not win the favor of the media and fans, and its freshness on Rotten Tomatoes and Popcorn scores are only 33% and 60% respectively, and the audience rating on CinemaScore is only B.
In addition to North America, the overseas harvest of "Amsterdam" is less than $3.5 million, of which the United Kingdom ($700,000) and Australia ($630,000) temporarily lead. As the "darling" of the Oscars who has won numerous awards, David O. Russell's "Amsterdam", which was launched after seven years, encountered Waterloo. After
opened lower in both "Crocodile Lailai" and "Amsterdam", the North American broader market fell 7.9% to $58.8 million over the weekend, ending its three-week sequential rise. At the same time, this is the 11th week below the 100 million yuan line since the end of July, and has not exceeded 65 million US dollars in the past seven weeks, which is the longest "dry period" since the summer vacation in 2021, highlighting Hollywood blockbusters.Negative effects of absence.
The recovery of the song and dance genre is sluggish, and strong films are activating the market
From the perspective of musical films, "Crocodile Lailai" has not broken the downturn of this type.
released last year by Warner Bros. , " in the Highlands " earned $11.5 million at its premiere, about $100,000 more than "Crocodile Riley", and ended up with $29.98 million; In the Heights was also launched simultaneously on HBO Max, significantly inhibiting its box office potential. By December, " West Side Story ", helmed by Steven Spielberg , only earned $10.57 million, and continued to $38.53 million with the holiday.
In the past three years, "Crocodile Lailai" is only the third musical film to make more than 10 million yuan, a far cry from the heyday of the genre. Taking 2018 as an example, " Mary Poppins 2" earned $23.52 million in the "Christmas stall", and then accumulated to $172 million in the long run; while " Mamma Mia 2" debuted in July with $34.95 million, and It sold all the way to $121 million. At that time, it was not uncommon for musical films to exceed 100 million yuan in North America, forming the backbone of the "waist" segment of the theater market.
The retreat of musical films in recent years is closely related to the changes in the viewing ecology. First of all, the rise of streaming media has opened up new content distribution channels. The most popular musical film " Hamilton " in 2020 will be directly landed on the Disney+ platform, skipping the big screen that is still mostly closed. After the offline business format has gradually opened up, there are still new works including "In the Heights" that have become experimental products for the synchronization of the hospital network.
This model change has also affected the consumption habits of the audience accordingly, especially the family-friendly works for family groups have suffered a lot. Another case with significantly lower box office revenue is animation movies. In the future, the recovery of musical films needs to be driven by brands with stronger appeal, and the animated adaptation of Disney 's live-action series is expected to become a breakthrough.
On the other hand, the lackluster performance of "Crocodile Lailai" also made the overall market a little dull. As of the 9th, the monthly box office in North America has accumulated to 126 million US dollars, of which "Dangerous Laughter" single film contributed more than 1/3 of the share. In contrast, last year, driven by "Venom 2" and "007: No Time to Die", the total revenue in the first nine days exceeded 229 million US dollars, laying a solid foundation for the whole month to reach 623 million US dollars . The thickness of
's new films in the first half of this year is obviously inferior, continuing the sluggish record since the end of the summer season. Starting from the 14th, the global horror classic "Moonlight Panic: The End" and the DC superhero masterpiece "Black Adam" will be released one after another, and it is expected to catch up with last year's "Moonlight Panic: Killing" and "Dune", thereby narrowing the month The gap at the box office during the same period, but I am afraid it is difficult to reverse the downward trend.
However, in the last two months, Disney will restart the engine of its distribution network, consisting of Marvel Studios 's " Black Panther 2", Disney Animation's "Odd World" and 20th Century Pictures 's "Avatar 2: Water" The Way" formed a troika, striving to mark a high-level rest for the fourth quarter.
