Brand layout and commercialization rights protection from the trademark registration of the movie "Walking to the Moon"

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Brand layout and commercialization rights protection from the trademark registration of the movie 'Walking to the Moon' - Lujuba

This article only represents the author's point of view, not IPRdaily's position. The movie's box office has always been the leader, and it has firmly secured the position of the summer champion. It is "Alone to the Moon". This salon IPR Daily sincerely invites Ms. Song Jing, director of the strategic development department of Beijing Happy Twist Entertainment Culture Media Co., Ltd., and lawyer Chen Jianmin of Beijing Gaowo Law Firm, to discuss the film on next Monday, September 26th from 14:30-16:00 pm "Lonely Walking on the Moon" talks about brand layout and commercialization rights protection, in order to provide some reference and help for the majority of corporate intellectual property staff, lawyers, and agents!


Salon theme


Brand layout and commercialization rights protection from the trademark registration of the movie "Lone Moon"


Salon content


1, trademark layout Develop and disable categories for registration.

1.2 The layout of the trademark logo - the trademark logo can be determined from the following angles. Basic registered trademarks-actually used trademarks-transformation of sound, shape and meaning-abbreviation-addition of common vocabulary, etc.


2, protection of commercialization rights

2.1 Definition of commercialization rights

2.2 Changes in the protection of commercialization rights The dialogue between people and special guests is carried out. The content of the salon is organized according to the main communication content, and there will be certain discrepancies.


沙龙时间


9月26日下周一下午14:30-16:00


沙龙议程


14:20-14:30 参会人员进入会议

14:30-14:40 主讲人、特邀嘉宾介绍

14:40-15 :50 展开主旨分享交流

15:50-16:00 互动交流


主讲人


Brand layout and commercialization rights protection from the trademark registration of the movie 'Walking to the Moon' - Lujuba

陈建民

北京高沃律师事务所

律师专利代理人


陈建民教授作为专业代理人与律师积累了三十年的法律执业经验, outstanding performance. In 2005, he was recommended as an expert in the national intellectual property strategic talent pool. He used to be an associate professor of intellectual property law, a postgraduate tutor, and the person in charge of practical courses such as legal clinic courses at the Law School of Tsinghua University. Not only has a profound theoretical foundation, but also many of the cases undertaken have a greater impact in China. He has also served as a member of the Intellectual Property Professional Committee of the All-China Lawyers Association, a director of the Civil and Commercial Society of the Beijing Law Society, and a director of the Social Law Research Association of the China Law Society. He has visited the law school of law schools in the United States, Europe, Australia, South Africa, South America, Asia and other countries, and participated in relevant international seminars and trainings.


Special guest


Brand layout and commercialization rights protection from the trademark registration of the movie 'Walking to the Moon' - Lujuba

Song Jing

Beijing Happy Twist Entertainment Culture Media Co., Ltd.

Director of Strategic Development Department


Ms. Song Jing, Director of Strategic Development Department of Beijing Happy Twist Entertainment Culture Media Co., Ltd. Operation development, from the initial main business basic trademark and copyright protection, to the establishment of a multi-dimensional intellectual property operation system based on the protection of the "brand logo" of the company.


Salon format


This salon is live online in the form of chat with friends


Brand layout and commercialization rights protection from the trademark registration of the movie 'Walking to the Moon' - Lujuba



September 26th, next Monday afternoon, 14:30-16:00, we will see you in the live broadcast room!



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Source: IPRdaily Chinese website (iprdaily.cn)

Editor: IPRdaily Zonghenzzzz

Tags: starnews