However, during this year's Mid-Autumn Festival, the mobile game " A Chinese Ghost Story " did not simply hold festival-themed activities, but ingeniously integrated the intangible cultural heritage velvet bird art with the Mid-Autumn Festival, so that the quintessence of the country became The cute Jade Rabbit broke into the hearts of young players.
intangible cultural heritage incarnates soft and cute jade rabbit, sprouting Mid-Autumn Festival
"A Chinese Ghost Story" mobile game and intangible cultural heritage project velvet bird master Cai Zhiwei jointly launched the first Mid-Autumn Festival limited permanent back decoration appearance. And the design inspiration of this back decoration actually originated from a dream of Master Cai Zhiwei.
One day, Master Cai Zhiwei had a dream, a playful little rabbit was punished to fish for angelfish with carrots because he kicked over the moon cake. This little bunny made it. And this vivid fluffy bird rabbit will also be turned into a back decoration through digital technology , accompany the player, and take you to the three worlds.
The mobile game "A Chinese Ghost Story" has always had unique thoughts on how to make traditional culture more acceptable to the younger generation. The Mid-Autumn Festival is a festival that players pay attention to. It uses the cute story of the jade rabbit to attract the attention of players, and then introduces the quintessential Chinese velvet bird art, and launches a joint back decoration in order to attract more people's attention to traditional culture. With the blessing of special traditional craftsmanship,
is not only vivid, but also has a unique oriental beauty, which directly sprouted the hearts of many players, and naturally allows players to deeply understand this art.
Master Cai Zhiwei made velvet bird and jade rabbit
velvet flower craft has been inherited for thousands of years with unique ingenuity
velvet flower art has a long history, according to historical records, Tang Dynasty velvet flower production has been very exquisite. At that time, all kinds of velvet flowers in the south of the Yangtze River began to enter the court as tribute, and were called "palace flowers" by the world, and later gradually became a fashion among the people. In the Song Dynasty, the production of folk velvet flowers mainly consisted of head-wearing flowers and decorative flowers, which were widely sought after by the wealthy. During the Ming and Qing Dynasties, through the inheritance and innovation of craftsmen, they made birds and beasts and other forms, forming the "velvet bird" technique, which is deeply loved by people because of its beautiful meaning. The southern school is good at making velvet flowers, and the northern school is good at making velvet birds. The two have the same origin, and both have left their own footprints in the thousand-year history.
Although many players may not have heard the names of "velvet flower" and "velvet bird", it has actually left an impression in your ignorant childhood. As a classic ancient oriental ornament, velvet flower has appeared in many movies and TV shows. In the play, the daughter king in "Journey to the West" and the Daiyu in "Dream of Red Mansions" in the wedding dress style all wear such unique hair accessories, which look graceful and unique.
"Journey to the West", the daughter of the king of the kingdom wears the velvet flower shape
Under the wonderful hand of Master Cai Zhiwei, the velvet bird works have also appeared on a bigger stage. The series of dresses used by for the awards at the Beijing Winter Olympics are decorated with velvet flowers, which are embellished on top hats one after the other. In the September issue of " Bazaar ", Cai Zhiwei teamed up with designer Sui Yida to combine classical art with modern fashion and shoot a series of beauty blockbusters. The choice of a national treasure-level master like
to cooperate with the mobile game "A Chinese Ghost Story" is not only a recognition of its good cultural atmosphere, but also a hope to use such a national-level mobile game to spread the fluffy bird culture to more younger generations.
Harper's Bazaar September issue of Cai Zhiwei and designer Sui Yida's collaborative work
velvet bird's production process is very complicated. Copper wire is used as bone and silk is used as meat. , assembly and other more than a dozen processes can be completed, each of these more than a dozen processes is very important, not only to ensure that the flowers are well-made, but also to use handWork a little bit to adjust trim to unity.
Among them, the production of velvet strips is the biggest difficulty, not only requires the strength of the fingers, but also needs to grind out the cocoon to facilitate the production. Master Cai Zhiwei has also tried mechanized production, but the effect is still not up to the fine texture of hand-rolled strips. It can be said that each velvet flower work embodies the hard work and creative effort of the craftsman.
After thousands of years of development, the art of velvet flower has entered thousands of households from the original palace and noble door. The never-fading velvet flower, like the never-fading, more and more charming traditional art.
Cai Zhiwei's work by the velvet bird
Digital and tradition collide, blossoming new vitality
On the road of spreading the quintessence of Chinese culture, "A Chinese Ghost Story" mobile game has been in action, and has output many excellent cases.
cooperated with masters of Jingdezhen to create the intangible cultural heritage porcelain of "The Concubine's Smile", integrating the elements of the porcelain into the fashion design of the same name in the game, showing the beauty of traditional porcelain from a new angle.
And in the "Fireworks Conference", players can make ancient fireworks by themselves and experience the ingenuity and wisdom of ancient craftsmen. Launched a joint gift box with the national makeup brand Huaxizi. At the same time, in the "Waiqing Thrush Eyebrow Challenge", players can draw eyebrows for their loved ones in the game, and feel the oriental romance that belongs to the Chinese.
It can be seen that the cooperation between "A Chinese Ghost Story" mobile game and national quintessence has never been a formalism like a name, but has gone deep into the game details such as appearance and decoration, activities and gameplay, and used digital technology to visualize the traditional national quintessence in the game. , so that players can wear and play. Players can also experience the unique charm of traditional culture in close contact.
's cooperation with velvet bird master this time has brought traditional art into the digital world. With the help of advanced modeling technology, the game highly restores the appearance of the unique texture of velvet flower craftsmanship, making "new "Flowers bloom in the digital world, giving a second life to the velvet bird craft. And all of this is to let the younger generation approach intangible cultural heritage and inherit the broad and profound Chinese culture.
