01.
What does it take for a movie to get a high box office?
Some people talk about the quality of the film, some people talk about the pre-promotion, and some people talk about the cast. These factors do affect the box office performance of the film, but they are not the decisive factors. Compared with the film arrangement, their presence is almost zero!
is in charge of the cinema line, and it can even be said to be a monopoly. They can control your screenings and even influence your golden screenings. What is a golden screening? Such as Saturday and Sunday, such as after dinner!
In the past two months, many netizens have complained about Gu Tianle and Zhang Jin, especially for Principal Gu, not that their movie box office is on the street, but that they have even the most basic "screening arrangements" Neither got it!
02.
Up to now, " Tomorrow's War " has been released for 36 days, and the box office is 660 million. The cumulative box office was 16.58 million, and the film side took away 5.66 million, which is a big gap from the cost of 100 million!
Douban score, Principal Gu's "Tomorrow's War" scored 6.4 points, and Zhang Jin's "Wolf Pack" scored 7.1 points, which are still very good scores! During the period of
, in order to increase the box office, Principal Gu "sold badly" through various channels and appealed to fans to enter the theater to support his movie. This is the scene of "Tomorrow's Battle Record predicts that the total box office will increase from 600 million to 800 million". !
03.
Someone will ask, Gu Tianle and Zhang Jin's works are obviously very good, and their characters are almost perfect, why is the box office so bad?
Let's start with the arrangement of " alone on the moon " and "Hello, brother"!
Lonely Moon is starring Shen Teng Ma Li. These two are the leaders of Happy Twist . On the premiere day, the theater contributed 62.7% of the film placement rate, and the peak reached 63.6%!
"Hello, Brother" is starring Ma Li Wei Xiang Chang Yuan, and they are all important members of Happy Twist. On the premiere day, the theater line took out 34.7% of the filming rate. 30% or so!
Whether it is "Lonely Walking on the Moon" or "Hello, Brother", the rankings they get are the highest among all the movies in the same schedule. With such a ranking, it is only a matter of time before they get a high box office!
04.
Some people may say that the cinema line is arranged according to the audience's expectations, and Happy Twist's works have always been very popular. I would like to say that "Lone on the Moon" may be justified. Shen Teng does have two brushes, and he has already taken them. At the 20 billion box office, what about "Hello, Brother"? It is a lousy film that imitates " Hello Li Huanying " completely. The Douban score did not even reach the passing line. It is obviously inappropriate for such a work to get the highest ranking!
Movie theaters are profit-making organizations, they want to make money, we can understand, but what kind of movie to watch, when to watch it, how many screenings should be arranged, the power should be in the hands of movie fans, if the movie is arranged according to the preferences of the theater chainIf so, can the directors directly give the filming money to the theater chain?
So, based on the current development, the theater chain is a little too reliant on Happy Mahua, which is not a good sign!
