Nowadays, the high income of celebrities is no longer a secret, and it is often tens of millions of dollars. Even the salary level of Beijing employees with a higher average salary is only a drop in the bucket in front of the income level of celebrities. But even so, some stars are still dissatisfied, and they have started side businesses across other industries, using their status as stars to make a lot of money. Some people in sell things that cost 4 yuan to 1,000 yuan, and some people in have a 3-year franchise fee of 380,000 yuan. It is really not soft to cut the leeks of fans.
Meng Fei is a host that everyone is familiar with. When you mention him, the first thing that comes to your mind is his sharp, witty and humorous appearance on the stage of " If You Are the One ". The "Grandpa Meng" in the audience's heart started a side business as early as 2014, and opened a noodle restaurant called "Meng Fei's Small Noodles" in Nanjing, which became a mess after opening. Meng Fei also invited many star friends to come to join in, and the limelight was no different. Immediately afterwards, "Meng Fei's Small Noodles" opened several more branches, and every family was very popular.
However, what followed was an overwhelming amount of negative news, with one-sided criticism that the price was too high and the taste was not good. A simple bowl of plain noodles is sold for more than 30 yuan. If it is slightly meaty, it will soar to about 50 or 60 yuan. The most expensive bowl of noodles is as high as 88 yuan. Although the price/performance ratio of this noodle shop is not very good, thanks to Meng Fei's celebrity effect, the business of this shop is not bad.
Meng Fei also saw business opportunities from it. In 2017, Meng Fei and Huang Lei jointly opened a hot pot restaurant called " Huangliang Yimeng ". Still the same routine, the price of this store is even more outrageous, a plate of beef or hairy belly can be sold for nearly 400 yuan. According to customer reports, a simple meal for two people here costs more than 1,000 yuan, which is jaw-dropping. After the freshness of fans wears off, customers lose a lot. Although "Huangliang Yimeng" carried out a series of activities on December 3, 2018, such as lowering prices and launching preferential packages, in order to retain customers, it ended up being closed.
also earns a lot of money by cutting fans' leeks, as well as Chen He , who is familiar to everyone because of " love apartment ". The " Xianhezhuang " hot pot restaurant he opened is very well-known among the masses. Not only are there many big-name stars, but also various Internet celebrities have come to make a splash. "Xianhezhuang" was very popular as soon as it opened, and many customers came here because of its popularity. Because the price is relatively close to the people, the business of "Xianhezhuang" is getting better and better in a short period of time.
But over time, Chen He's hot pot restaurant has not been able to escape the "curse of overturning". Many customers reported that Xianhezhuang's dishes were small in quantity and average in taste, and they all started with marketing. The franchise store was even exposed to the sudden fall from the ceiling and injured customers. In contrast, even the most basic pass line for hot pot restaurants could not be reached.
Not only that, but some netizens pointed out that although the price of "Xianhezhuang" is not high, Chen He made a fuss about the franchise fee. According to online information, the franchise fee of Xianhezhuang is as high as 380,000 yuan, and it can only last for 3 years. If you want to renew the contract after three years, you will have to add 20,000 yuan per year. Over the years, just from the franchise fee, Chen He has earned nearly 200 million!
For a while, "Xianhezhuang" was riddled with problems and its reputation declined rapidly. At the same time, due to the disorderly expansion of hot pot restaurants, the quality of franchise stores varies, resulting in the franchisees making no money at all, so they joined hands to defend their rights against Chen He. The once glorious "Xianhezhuang" suddenly became chaotic.
Whether it is Meng Fei, who sells for 1,000 yuan at a cost of 4 yuan, or Chen He, who costs 380,000 yuan for a three-year franchise fee, the essence is "cutting leeks". Although the catering companies behind these stars have the blessing of star halo, the chaos behind them has been repeatedly exposed, which has chilled the hearts of consumers. The star industry has high uncertainty, and it is understandable to want to make money by relying on your star halo.
but using star power to attractA large number of customers cannot even guarantee the most basic food safety and hygiene, and even offer sky-high price dishes with shoddy products. While cutting the leeks of the fans and the leeks of the franchisees, and maliciously misappropriating money, it is really ugly to eat.
When the fan economy goes to the dining table, delicious and affordable are just needed. I hope that celebrities can realize that when developing a side business, they are not in a hurry to realize the flow of traffic, and carefully think about how to operate and manage, which is the key to building a good brand reputation by relying on traffic.
