If you say this summer, which movie has the most "strange" box office trend.
would be " Hidden into the Dust ". On the first day of the
film, only 2.3% of the films were released, with a box office of 349,000.
In the eyes of the general audience, this box office is not even treated as a literary film, a proper cannon fodder and a day trip.
And after 59 days of release, has almost the entire network of Amway, and the current box office has reached 76.18 million. Ranked in the top three of the daily box office charts. The prediction on
Maoyan has also increased to 125 million.
, except for Haiqing , this movie starred all farmers, successfully counterattacked and walked out of an unusual "box office chart".
A low-budget movie with such a high box office.
Even director Li Ruijun called out "beyond expectations". The crew of
"Hidden in the Dust" really made a lot of money.
According to Director Li's introduction, when this movie was originally produced, he was still relatively pessimistic.
because he was worried that he "won't recover the cost".
His idea is to try not to let the investors lose money, do the best in his ability, "just let it be". Director
's concerns are understandable.
The film market in recent years has been too deserted, not to mention niche literary films.
No matter how good a movie is, it also needs a fermentation process.
Today's audiences are busy with work and study, and it does take a lot of time to drag their families into the cinema.
However, the director is very clever, is to let this movie have a " long tail effect ".
The box office of the movie was not satisfactory, and it was not released, but chose to extend the key.
is not popular in theaters, so it will be released directly on all platforms. After
is released on major streaming media, there is no additional charge.
However, it is because of this decision that it has an effect.
There are many bloggers, big V has the space and opportunity for secondary editing, and promotes it on the platform, but instead makes the film successfully out of the circle.
did not choose first- and second-tier cities, but went deep into the sinking market.
has driven a lot of viewers to watch.
Many netizens are also from rural areas. After watching the movie, they resonate deeply. They all agree with the ideas and art conveyed by the movie.
Therefore, although the movie is simple, it is a way to get close to the common people.
The long tail effect is significant.
this time, the director no longer has to worry that the investors will lose money.
But worry about whether there will be more movies of the same type to imitate and copy in the later stage.
The content of this movie needs no further description.
is all about news about this movie on all popular social platforms.
also scored 8.5 points on Douban, making it a high-scoring movie in this year's theaters.
read a lot of comments, and the one that left the deepest impression on the editor is this sentence. You must be familiar with
.
"The whole drama doesn't mention suffering, but it's bitter to the sky;
doesn't say love, but love to the bone marrow."
Compared with those idol dramas that are affectionate, this film is really clean, simple, and restrained.
moved a lot of audiences invisibly.
love, it can be so simple.
In addition to the real and sensible content, here we have to praise the hero and heroine.
Let's talk about Haiqing first.
Haiqing is familiar to everyone. As a "national daughter-in-law", the image of her daughter-in-law is deeply rooted in the hearts of the people. You can see her in
, " dwelling ", " double-sided tape ", " Xiaohuanxi ", "'s daughter-in-law's beautiful era ".
Logically speaking, as a middle school student, she does not worry about resources and scripts.
However, the movie market is still quite harsh for middle-aged actresses.
Many actresses are also facing the dilemma of transition, either acting as a mother or retreating behind the scenes.
Before, Haiqing also made a hot search because of his appeal to "give actresses a chance", which caused a lot of controversy.
One of her points is right.
It was in the early days of writing the script that middle-aged actresses seemed to be left out.
Most of her previous performances were TV dramas, and she also played supporting roles in movies.
Everyone lacks a good script, and this time the explosion of "Hidden in the Dust", is a very important time for Haiqing, and a springboard to enhance commercial value.
Her performance is so smooth that she deserves the award of a movie queen.
According to Haiqing's interview, he spent 10 months shooting for this drama.
mainly because the story is moving.
In the play, she is the only professional actor, and it is very difficult to partner with non-professional actors.
is not only that, in the movie , she has to act ugly, old, learn to walk with a lame leg, and act as a female protagonist with urinary incontinence.
It's a lot of psychological stress for an actress.
But she overcame everything, and really gave up for a good book.
In the current impetuous film and television circle, there are really not many people who can calm down, focus on their works, and achieve self-transcendence.
Haiqing did it, let alone acting.
's spirit of , this awe for the acting career, has already knocked many actors down.
The actor is the director's uncle. The
movies are visibly poor. The directors
brought in, almost all of them were "acquaintances" with zero pay.
His uncle plays the hero and heroine, and his uncle's daughter-in-law also makes a cameo appearance as a peasant woman. It can be seen from
that director saved all the money he could save, instead of spending the money on the actors, he spent it on post-production, and used it on the edge.
is because the male protagonist is a farmer, so his performance is natural and simple, and there is no trace of performance.
If you find a professional actor, no matter how careful you are with makeup, you will not be able to achieve this effect.
His performance really beat a lot of professional male actors.
good story,A good director, coupled with a good actor, has made an excellent play.
The movie made money and the audience was happy.
Did you watch this movie?
