Article: King
Recently, the two platforms of iQiyi and Youku have successively announced the results of the Internet market in September. The good news is that, after breaking through the 30 million share mark last month, this month, iQiyi's online movie TOP20 share accounts reached more than 10 million. According to statistics from , wangdatop and , the top 10 of Youku platform all exceeded 10 million.
Reality, Monster Domination September
Audiences are still looking forward to the "ancient costume"
In September 2019, the disaster film "Great Earthquake" won the monthly share championship with a 23-day share of 15.22 million results , From the Youku platform, 20, the monster-themed movie "Big Snow Monster" , with a total account of 13.71 million, ranked second, followed by the 12 day "Donkey on the Tree" with 8.74 million.
In addition, the fantasy adventure film "Water Monster" on Youku platform fully demonstrated the horror and curiosity elements of the monster movie, opening a new wave of Oriental Monster movies. Since its launch, the box office has been making great progress. Currently has achieved a share of 25.95 million. The highest share accountable movie on Youku platform in 2019.
However, it is worth mentioning that "Fang Shiyu's Thousand Faces Shura", which pays tribute to the classic martial arts IP, has won 5.47 million points in the box office in 25 days and successfully ranked 7th on Youku's September billing list; "Shushan Fumo Chapter" is 26 The box office of 4.7 million days ranked No. 3 on iQiyi’s monthly list; Sohu, iQiyi, and Youku, which was launched simultaneously on the three platforms of "Fox Demon 1 Nie Xiaoqian", was removed from the shelves within a week of its launch, but still ranked at 12. Wan's box office split account, entered the TOP10 iQiyi monthly list.
Since 2019, the theme of "ancient costume" has been on the cusp of the storm. It coincides with a major historical node in 2019. Realistic themes have begun to exert their strength. At the same time, with the continuous tightening of policies, the content of ancient costumes that can be reviewed has become increasingly rare. According to the August filing data released by the General Administration, only 2 ancient works have passed the review, accounting for less than 1%.
However, according to the accounting data released by the two platforms, although September was dominated by reality themes and monster movies, the annual total list is still dominated by ancient costumes and three fantasy themes. Although the theme of costumes is restricted everywhere, it still has great expectations for the audience.
Realistic themes lead the trend
Now it is the gift season. All David TVs, platforms, and theaters have launched film and television works on related themes. The Internet field is also unwilling to lag behind.
iQiyi teamed up with People's Daily New Media to form five high-quality online movies like "Great Earthquake", "Donkey on the Tree", "My Himalaya", "My Grandpa Is Jianguo" and "Daxishan Village Official". "Positive Energy Boutique Network Movie Theater" . The Youku platform tailored the "Heroes of Light and Shadow" for the National Day files, gathering 12 films to present the 70th anniversary of the founding of New China and pay tribute to the heroes. The success of these films
strongly proves the space of realistic works in the online film market.
In addition, "The Soul of the British Song", "Octagonal Street", "Yesterday", and "Wenzhou Youth's Broad Sea and Sky" were also released as gift films. Although they did not make the list, their novel themes and lofty intentions deserve praise.
Top30 has a total of 460 million accounts and is about to tie last year's results
but lacks a powerful masterpiece
Like most business rules, from 2014 to 2018, the Internet industry fell into a bonus carnival of no one. The data shows that in 2018, , iQIYI, Youku, and Tencent platforms totaled 1,468 new Internet sites, of which more than 34 accounts exceeded 10 million at the box office (25 iQiyi, 9 Youku, and Tencent undisclosed). The total box office of TOP30 films of accounted for reached 590 million.
Since 2019, with the spread of the "winter of film and television", the tightening of content review, and the implementation of a new filing system, the Internet market has fallen into the predicament of platform shortage and box office downturn. As of October 2019, a total of 617 new (refer to Yunhe data) have been installed on the entire network, which is less than half of last year.
The "Four Famous Catchers" series and "The Bloody Battle of the Thirteen Generals in Shule City" launched earlier this year, twoIn terms of the large dimension of the Internet, the degree of completion of investment, production, performance, and story of this film is all excellent. The former is a well-known IP adaptation, and the latter has positive energy and passion. In the end, the two films returned by different routes, and the box office only exceeded 10 million. Yang Xianghua, senior vice president of
iQiyi and the creator of the concept of "Internet University", said last year: In the past four years of Internet University, he actually graduated from kindergarten and started elementary school. 2019 is the second stage of Zhenger's Eight Classics.
At present, the two platforms have created 30 Internet companies with a total account of over 10 million, with a total box office of 460 million. If regards last year's results as the first goal of the new phase, at least for now, the Net University has achieved very good results.
It is undeniable that the overall quality of the Internet University is going up, but while the number is decreasing, there is no real masterpiece. Like last year's "Snake" and "Soul Ferrying the Yellow Spring", it is difficult to make most people more concrete. Perceive the positive changes of the Internet.
