Author | Net Maharaja
launched 39 online movies on all platforms in August, the lowest in history. The industry was once pessimistic. Fortunately, this situation changed in September.
In September, 52 units were launched on the entire network. The number is still small, but it has improved.
and "gift" has become the biggest feature of the online movie market in September. More importantly, in the general environment of the "gift season", realism themes ushered in a small explosion, and the trend of diversification of themes began to become prominent.
Internet movie (ID: wxs360) , in conjunction with Yunhe Data and Maoying Entertainment, launched the September market analysis of Internet movie, hoping to bring some guidance and enlightenment to the industry and filmmakers through objective data and professional interpretation.
52 online movies: Youku 18, iQiyi Tencent Video each 14 14 films each, 2 films on Sohu, 4 films on the whole network. The number of films on
is low, mainly due to the following three reasons:
1, at the beginning of July, the SARFT required the old rules to file a "spot check" of the finished films to become a "must check", causing some films to be reviewed and had to be postponed.
2, the new filing system "online filing" passes fewer films. According to statistics of
online movies (ID: wxs360), there are only 6 online movies in June, 30 movies in July, 24 movies in August, and 40 movies in September. The review efficiency and approval of the new filing system The number has increased significantly.
With the gradual increase in the number of over-reviewed websites, the "shortage" of video websites may be alleviated.
3, "Gift Season" highlights the main line of publicity, and sensitive films have evaded. The
"gift season" not only affected the filing, but also restricted the launch of the Internet University.
Previously, the State Administration of Radio, Film, Television and Film carried out a unified deployment of video websites, requiring to highlight the main line of online audiovisual publicity celebrating the 70th anniversary of the founding of New China, centering on the main theme, practicing the "four forces" requirements, focusing on creating excellent online audiovisual works, and vigorously introducing realistic themes. , To create a strong celebration atmosphere. The atmosphere of the
gift season has made a batch of realistic films show unprecedented attention and influence, and some films that do not meet the celebration atmosphere have to be temporarily postponed.
Maybe after the "gift season", the number of new online movies will usher in a significant increase, and many ancient costumes and fantasy that have been filed before will also be released one after another.
Box Office TOP10: Reality and monsters fly together, and the monsters share the same IP.
According to the effective playback data provided by Yunhe Data on the full platform, combined with the official box office split of iQiyi and Youku, the online movie (ID: wxs360) sorted out In September, the TOP10 box office of all-platform online movies.
Tencent Video's "Heavenly Sword Xiu Xian Biography" and "Li Bai Zhi Tian Huo Liao Yuan" have not announced the box office split, but both exceeded 100 million views. Yunhe data shows that the effective play volume ranks ahead.
Among them, "Li Bai's Fire in the Sky" selected "Li Bai" who has universal recognition as the protagonist, reshaping the image of the classic poetry fairy, and let everyone re-recognize Li Bai outside of the textbook, which is both inheritance and pioneering. Sex can not only give the audience a familiar feeling, but also bring unprecedented freshness to the audience.
Youku’s solo "Big Snow Monster" ranked TOP4 with 13.71 million box office points. This is also another blockbuster monster IP after Zhonglele Film and Television after "Snake".
The most eye-catching aspect of the Internet market in September is a series of "gift movies" recommended by iQiyi.
iQiyi’s "Great Earthquake", which was broadcast exclusively by iQiyi, became the champion of iQiyi's monthly list with 15.22 million box office revenue, and became the tenth place on iQiyi's annual list.
, as a "gift movie," "Donkey on the Tree" went online for 12 days with a box office revenue of more than 8.74 million. Up to now, the box office has exceeded 10 million, which has become a typical case of combining commercial value and social benefits.
In addition, "The Soul of the English Song", "Octagonal Street", "Yesterday" and "Wenzhou Youth" were released as gift films. Although they did not make the list, they have novel themes.The lofty intention is commendable.
It is worth mentioning that "The Legend of Fox Demon 1 Nie Xiaoqian" was launched on Sohu, iQiyi, and Youku on September 6, and was taken off the shelves within a week or so of the launch. Without any publicity, it was actually taken at iQiyi. At the box office share of 120,000, it entered the TOP10 iQiyi monthly list.
and "Thirteen Generals of the Han Dynasty 2", which was launched on Youku on September 27, although it was a seeded player on the box office list, failed to enter the list because of its short online time.
can see from the box office TOP10 that the diversification of themes has begun to highlight. The list includes not only ancient costume fantasy such as "Heavenly Sword Cultivation Biography", "Shushan Demon Chapter" and monster movies such as "Big Snow Monster", but also historical figures such as "Li Bai", "Hong Xiguan" and "Fang Shiyu" IP and " Realistic films like the Great Earthquake and the Donkey on the Tree.
And in the box office accounting, realism themes are not inferior at all. Such achievements may give the industry more confidence in shooting realistic themes.
52 online major online movies, only 4 open points, of which the realistic theme "Great Earthquake" Douban scored 6.2, is the only one of the major online movies to pass.
A gift for the 70th anniversary of the founding of New China, the online movie has not been absent.
"gift" is the biggest feature of the online movie market in September, and it has also made the online movie market show obvious differences over the years.
On August 20th, the State Administration of Radio, Film and Television launched the "Celebrating the 70th Anniversary of the Founding of the People's Republic of China" boutique network audiovisual program exhibition season, which concentrated on introducing a batch of high-quality network audiovisual programs reflecting the new era, new ideas and new actions.
So in September, major video sites offered gifts one after another, and the realism theme ushered in a small climax. The number of 52 actually depends on the support of these "gift films" to some extent.
iQiyi and People's Daily New Media launched the "Positive Energy Network Movie" theater, and launched a series of gift-giving network big names such as "Donkey on the Tree", "Great Earthquake", and "My Grandpa Is the Founding of the Country".
Among them, the two websites "The Great Earthquake" and "The Donkey on the Tree" were recommended by the "People's Daily" client, and both of them entered the TOP10 box office of the whole platform.
, in particular, "Donkey on the Tree", as a key network audio-visual project cultivated and incubated by the Beijing Municipal Radio and Television Bureau, and the 2019 Beijing Radio and Television Network Audio-visual Development Fund Support Project, has become a typical case of considering both commercial value and social benefits.
Youku launched the "Heroes of Light and Shadow", which is divided into 8 modules, including "Protecting the Home and Defending the Country", "Grass-roots Glory", "Hot Blood Salute" and "Poverty Alleviation", integrating 12 new and old excellent online movies.
"Thirteen Generals of the Great Han 2", "The Soul of the English Song", "Drug Storm" and "Octagonal Street", all of which are "gift season" movies.
Tencent Video launched the "National Day Gift Season". Although "Song Express" is an ancient costume comedy, it is particularly eye-catching among a group of tribute networks because it incorporates contemporary realist values.
Judging from the results of "presentation", iqiyi has the best effect, which can be said to be unique. The gift films "The Great Earthquake" and "The Donkey on the Tree" are not only overwhelmingly popular, but also at the box office. Such achievements may drive the further explosion of realism themes.
"Celebrating the 70th Anniversary of the Founding of New China" will last until the end of October, so there will be online audiovisual programs with realistic themes in October, which will be shown and broadcasted on major video websites.
It is worth mentioning that on September 23, the Internet Big Movie (ID: wxs360) published an article: "Tik Tok launched the "Daily End" function, how far is it from the online movie and TV series?" One week after the article was published, Youku The monthly bill settlement function was launched, and the settlement cycle was shortened from 3 months to 1 month. The partner can apply for settlement and withdrawal the following month after the project is launched.
From quarterly settlement to monthly settlement, this change in the settlement cycle and payment collection method has effectively alleviated everyone’s funding needs in terms of investment, start shooting, etc., greatly reducing the pressure on the film party to return funds, and speeding up the funding of the partners Flow efficiency helps content production and production.
In the future, relying on the Alipay system, it is not impossible to realize the real-time settlement mode of online film and television dramas.
