"Nezha's Devil Child Comes to the World" has become a beautiful scene of Chinese animation movies this year with its super popularity and wonderful plot. The story has been both fermented and word-of-mouth. This phenomenon appeared last time in Wu Jing's "Wandering Earth" Time. But one is an animated film and the other is a science fiction film. The two are essentially different, so they cannot be compared in some respects. What does the popularity of "Nezha" show?
shows that animation films are no longer limited to young children, breaking the old stereotype that people see animation as children; it shows that animation movies are becoming more and more popular, and Chinese animation finally has its beginnings. Since the development of animation films in my country, decades have passed. There are also prosperous periods in the middle, but more often they fall to the bottom. Even so, there are still countless animators in our country who insist that the appearance of "Nezha" shows that their years of hard work have finally achieved some results.
In the 1980s, the success of Chinese animation was beyond the reach of the world. Although Japan has a place in animation with its advanced technology, Chinese animation has won many awards in the world because of its high quality. However, too much money is needed to produce animations. Among them, the Shanghai Art Studio, which has made outstanding contributions, almost went bankrupt, and because the animations that can be completed every year are limited and cannot meet the market demand, many TV stations will import foreign animations, so they have increased their own country. The pressure of animation.
At this time, in order to increase the living space of Chinese animation, Shanghai Art Studio merged with other companies to form Shanghai Film Group. Many employees left during this reshuffle and went to other regions to continue to develop the animation industry. Shanghai Film Group’s animation production output Significantly rise.
In order to support the development of domestic animation, the country prohibits overseas animation from broadcasting during prime time, but Chinese TV animation has not ushered in a bright future because of this move.
In order to expand the market, Shanghai Film Group invested a lot of money to create the animated film "Bao Lian Lan". This movie is indeed quite classic. As the "second spring" of Chinese animation films, "Bao Lian Lan" is dubbing, song and production. And so on. The total investment of this work is 12 million, and the total box office of the country is 25 million. Under normal circumstances, the box office of the movie will only be able to pay back at about three times the investment. The results of "Baolian Lantern" are actually relatively average.
And some media believe that the film clearly tells a Chinese story, but the Japanese and American traces are too serious, and there is no major innovation. Although it is a large-scale production, the effect is relatively ordinary.
Although this animated film has achieved good results, it seems to be very unfavorable for the future development of animated films. In the time after this, the audience is still disappointed in Chinese animated films, and no one from related companies dares to make animated films. At this time, the country increased its support for the animation industry. In 2004, documents related to the animation industry were issued, and in the following years, the annual output value of Chinese animation began to double. From about 10 billion in 2005 to 100 billion in 2013, the changes in the middle are not trivial. The more famous animation companies of
are generally located in southern China, such as Chengdu and Guangdong. In order to promote the development of the animation industry, the country also established CCTV animation in Beijing in 2007. Although the animation industry in the north started relatively late, it is believed that their future Development will get better and better.
Although the annual output value of the animation industry is huge, it was online animation and TV animation that made the main contributions at the beginning. Japanese animation is usually adapted from comics, and the two sides support each other to form a complete industrial chain. Because of the large difference between the industrial operation mechanism and profit model of American animation film, China cannot learn from it. Therefore, Chinese animation can only develop slowly and out of its own way.
In 2004, there was only one animated film released in China, two in 2005, and only 32 in 2014. Although the number seems to be small, in general it is still moving in a good direction. Although "Pleasant Goat" animation has been criticized by the public, it has also made great contributions to the development of Chinese animation. In 2010, the movie "Pleasant Goat and Big Big Wolf: Tigers and Tigers" exceeded 100 million yuan. This is also China's first animated film to exceed 100 million yuan. Although many movies suffer from complaints due to their obvious younger age content, they have played an important role in the development of the Chinese animation market.
Quantitative change promotes qualitative change, and finally, the first animated film that is recognized by the public appears. In 2015, "The Return of the Great Sage" came into the eyes of the audience. Although it is a well-known character, the novel angle and wonderful pictures make everyone's impression of Guoman no longer limited to the stereotype that only three-year-old children watch. It makes everyone realize that Guoman really is going to rise.
Since then, Chinese animation films have slowly come to the fore. In the next few years, they have contributed excellent animation films such as "The Origin of the White Snake" and "The Great Guardian", allowing people to see the hope of Guoman. The release of these films not only allows the audience to see the efforts of the animation industry workers, but also allows the market to see the audience’s expectations for Chinese animation. The audience is not blind, and whether the film is carefully produced or perfunctory can be seen. For excellent movies, Chinese audiences will never be mean to praise and recommend them.
"Nezha" was not known to many people when it first started, but with the enthusiastic recommendation of the latecomers and the publicity of the water, the box office has reached 704 million yuan three days after the film was officially released. By September 16, the box office of "Nezha" had exceeded 4.9 billion, setting a new record in the history of Chinese animation films.
We believe that this is not the end of Chinese animated films, but the beginning of its bright future. The emergence of "Nezha" indicates that China's animation film and animation industry has gradually matured, and it has gradually found a way that belongs to Chinese animation. This is inseparable from the unremitting efforts of Chinese animation workers for many years. Thank them, I didn’t leave at the trough of Chinese animation, thank them, and still persist in silently without seeing the future, thank the audience, and still have not given up despite the years of recession in Chinese animation, and are always willing to give Chinese animation a chance for excellence. His works can be seen by more people. Many viewers have spontaneously promoted and even crowdfunded. Today, there are domestic animated films. I believe that the market will develop better and better in the future.
