Recently, traffic star Zhang Zhehan posted a group photo with a V sign in front of the Yasukuni Shrine in Japan, which aroused widespread anger and doubt on the Internet.
Under pressure, Zhang Zhehan had to issue an apology in an attempt to justify his serious mistakes, saying that “due to the lack of knowledge of local buildings and local history, as well as the inadequacy of the content of the pictures when taking pictures, serious problems appeared in the group photos. Content that hurts the feelings of Chinese people.” In fact, as a public figure, if you don’t even understand this basic common sense, then you’re really in vain as a Chinese! In the face of the righteousness of the country and the nation, there is no room for the slightest ambiguity, "If virtue is not coordinated, it must be cool"!
Suddenly, many brands have terminated their cooperation with Zhang Zhehan. Currently, there are Wahaha , Qichu, Xu Fuji , Anke , Fantasy Xinzhuxian Mobile Games, Mercury Home Textiles, Joyoung brand, Coca-Cola, Clinique , Nivea , Greco , Lu Ryo, AHAVA, Bilang, Taobao Shopping, Maybelline, One Leaf, Arden, Harman China, Taschi, Lanvin, Longines, Snow Deer Beer, COSTA, Kyoto Ninji Temple, Pandora Jewelry and many other brands Announced termination of contract with Zhang Zhehan.
In recent years, various artists have been exposed to various bad deeds in the entertainment circle, which has caused people to worry about the behavior of these public persons. However, although the entertainment industry is mixed, there are still a few clear streams.
A few months ago, the Xinjiang cotton incident showed everyone the ugly faces of some foreign brands. However, after the incident, many domestic entertainment stars stepped up and took the initiative to terminate cooperation with those foreign brands that discredited China, and used practical actions to defend the dignity of the motherland. Among them, Di Lieba is the first to stand up and decisively terminate the contract with the Adidas brand she endorsed.
Affected by this incident, not only entertainment stars, but also Chinese people have begun to shift their attention from international brands to domestic brands, which brings opportunities for domestic brands. In the first half of 2021, the sales of domestic brands such as Li Ning, Xtep , Anta , 361 degrees , etc. have increased significantly. In addition, some second-tier domestic brands such as Hongxing Erke and Guirenniao rushed to support Zhengzhou due to donations during the Henan floods, which caused netizens to shout conscientious enterprises. Many netizens rushed to the live broadcast room of Hongxing Erke and Guirenniao for "wild consumption" and ignited again. Consumers’ enthusiasm for domestic products.
Recently, Xtep announced that Di Lieba has become the brand ambassador. Undoubtedly, Xtep, who made a low-key donation of 30 million for the Henan flood disaster, was the first Dili Reba to announce the termination of the contract in the Xinjiang cotton incident. The two sides are a perfect match.
You must know that as a public figure, artists have a great influence on thousands of young fans. They should be cautious in their words and deeds, and play a positive role model in order to be worthy of the fame and fortune given by society. If you are arrogant and arrogant, then one day, the higher you held up before, the harder you fell afterwards. I hope that our society will have less Zhang Zhehan and more Di Lieba.
