, the new producer Jay Park, who has been regarded as the biggest gimmick and selling point of "China New Rap 2020" since the beginning of this year, finally met with the Chinese audience. Although he is separated from us by two screens, he can still see that he is serious and responsible for the show, and his decision to directly advance to the strong GAI label has convinced everyone.
Recalling the official Weibo of "China New Rap" on August 9th, which officially announced the joining of Park Jae-Bum and the subsequent producer cypher, the most impressive memory point is Park Jae-Bum’s unique accent "Want to be a Rap Star?", "Only those who are hungry can eat delicious meals", the limelight completely overshadowed several domestic producers.
Of course, there were some fans who questioned whether Park Jae Bum could understand Chinese rap. After all, the lyrics are the soul of rap music, and the translation is often not simple and elegant. The original meaning will always be lost. If you don’t understand the lyrics It may directly affect the fairness of the judgment. However, Park Jae-beom was later identified as the flight producer, and these doubts and worries disappeared.
probably from the last two or three years, more and more Park Jae-beom fans have appeared in my circle of friends. Of course, most fans are not just Park Jae-beom, but all the members of his labels AOMG and H1ghr music. Girls who follow these two labels are commonly known as "A girl" and "A girl" on the Internet. Hi club girl".
With the mentality of "Let them introduce me to me, I don’t need to look up the information". I immediately found this group of parties and raised the question that most straight male rap fans are trapped by them: "Why Park Jae-beom Is it so popular in China?"
However, after seeing their answers, I quickly realized that instead of using this answer, I should just say "Because there is Jay Chou in China and Jay-Z in the United States, hence the name Jay. People are very strong in rap and Jay Park's fame has become a destiny..." Of course, fan filters are only one aspect. To understand Park Jay Bum, we still have to say Talk about his life experience.
As early as 2004, Jae Bum Park, who was in the United States, participated in the overseas public selection of Korean entertainment company JYP. At that time, JYP had a total of more than a dozen overseas recruitment venues, but in the end, the founder Park Jin-yong only picked Park Jae-beom. After four years of practice, Park Jae Bum made his debut as the captain of the boy group "2PM".
However, the good times did not last long. In 2009, Park Jae Bum was exposed to a scandal that insulted Korea. The reason is that Park Jae-beom was only 18 or 9 years old when he first arrived in South Korea. He was under pressure due to the cultural shock caused by high-intensity training and living habits, so he published some "hate Korea" on his personal blog. Such remarks.
After these comments were dug up by South Korean netizens, public opinion forced him to make a decision to withdraw from the group within a few days. For entertainment stars, this is tantamount to "social death"; but for Park Jae-beom, this is not the end of his career as an artist, but more like an experience.
After returning to the United States to rest for half a year, Park Jae-beom started uploading some cover videos on Youtube, and received a lot of response. Finally, in June 2010, he announced his return to South Korea as a personal.
Because Park Jae-beom became very interested in hip-hop culture when he was going to school in Seattle. After having a higher degree of freedom, Park Jae Bum frequently collaborates with famous Korean rappers such as Dok2 and The Quiett on music.
After the fire in "MOMMAE", "Evolution", "My Last" and other works, Jay Park's status in the Korean rap circle was fully recognized. In 2017, he was invited to serve as the Korean rap show "SThe producer of "how me the money" is the best proof.
Today, Park Jae-beom is not only well-known in China and South Korea, but also has a certain influence in Europe and the United States. It can be said that among East Asian rappers, Park Jae Bum's worldwide road has a certain reference.
First of all, for popular songs, Park Jae Bum usually publishes a version in English and Korean. In this way, the most difficult "language barrier" for Asian singers in the West is naturally not a problem. Of course, this also requires a lot of difficulty. After all, English is Park Jae Bum’s mother tongue. There are not many rappers who can create a song in English in Asia.
Furthermore, the themes chosen by Park Jae Bum are in line with the appetite of Western audiences. The Asian culture that foreign listeners are interested in is nothing more than the old ones, and songs such as "Soju" (shochu), "Feng Shui" (feng shui) and "KTown" (Korea Town) written by Park Jae-beom can undoubtedly be perfectly satisfied The curiosity of western listeners. I want to make a special note here. "Feng Shui" uses Chinese pinyin, which shows that Park Jae Bum does not have the bad habit of "stealing culture" in Koreans.
In addition to the above two points, Park Jae Bum is also very keen to cooperate with rappers from various countries. In addition to the higher brothers we are familiar with, Park Jae Bum has also cooperated with famous rappers from various countries such as 2 Chainz, Rich The Kid in the United States, Twopee Southside in Thailand and so on.
The result of worldwide efforts is that during a New York music festival performance, the staff of music streaming media Tidal accidentally fell in love with Park Jae Bum, so he recommended it to Jay-Z label Roc Nation Since then, Park Jae-Bum has become colleagues with J.Cole, Rihanna, and other European and American singers that we know well. He is also the first Asian singer to enter the company.
This signing is of great significance to Park Jae-beom’s world tour career. From November to December last year, he single-handedly conducted tours in 13 North American cities including Los Angeles and Vancouver. Throughout history, he was able to accomplish this. The feat of Asian rapper can be said to be one of the few.
Of course, I believe that more important than the influence in the world, "China New Rap" should be more important to Park Jae Bum's popularity in China. What many viewers don't know is that "China New Rap" is not the first Chinese show that Park Jae-beom participated in.
If you turn on NetEase Cloud and listen to Park Jae-Bum’s songs, when you hear it all, there is a high probability that a "group of insightful people" in Mandarin will appear in the headphones. The show with the same name as the song "Ding Ding Ding Ding Ding" is the first variety show that Park Jae Bum participated in in China.
It is worth mentioning that this show is produced by CCTV, so if it comes to the first label to appear on CCTV, Park Jae Bum’s AOMG may really be able to fight. The purpose of this program is to let Korean stars learn Chinese culture, so as to achieve the purpose of cultural output. However, because it has nothing to do with rap, I won't go into details here.
Later, in 2016, Park Jae Bum also participated in the online comprehensive "Battle Bar Idol" jointly produced by Tencent and South Korea's SBS TV station. The content of this program is probably that musicians from China and South Korea form teams with each other and compete by adapting songs.
If you are a fan of Korean rap, I recommend you to watch this show. After all, apart from Park Jae Bum, the well-known Song Min Ho and Zico are all inside. Park Jae-Bum is in a group with Wang Dongxin. There are not many high-quality stages, but the adaptation of the rap version of "Little Lucky" is worth seeing.
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undoubtedly started the fate of Park Jae-beom and China. Because Park Jae-beom is Korean-American, his activities in China were not affected by the "restricted Korean order." In the past few years, he has appeared in many large domestic music festivals such as M-DSK, Tianmo, Ayo, etc., and all of them have appeared at the finale, and his popularity is no different at the moment.
Park Jae-beom also cherishes the opportunities China offers to him. Not only has he had many intersections with the Gao brothers, but also frequently updated the exclusive content of Chinese fans on Weibo. On February 20 this year, when the epidemic was raging, he once posted "Friends in China, take care."
When Trump began to divert the masses’ attacks on his own ineffective epidemic prevention in the name of “Chinese virus”, Park Jae-beom also stood up and expressed his dissatisfaction with his president in a two-page article.
I think that Park Jae-beom must have considered the consequences before publishing this article. After all, there are not a few anti-China nationals in South Korea, and the epidemic once caused them a lot of trouble. But Jae-Bum Park still followed the hip-hop "keep it real" spirit. Even many fans around me who didn't listen to Korean rap expressed awe at the time.
Finally, that post was not only supported by Psy.P and Melo of the higher brothers, but also nearly 170,000 likes. Among them, there are many famous Koreans such as "Show me the money8" champion Punchnello and R&B singer Zion.T. I believe that Korean fans will have a better view of this matter after seeing this post.
In summary, from the perspective of Park Jae Bum’s attitude towards China and his accumulation of fans in China, he can indeed be regarded as one of the most suitable candidates for "China New Rap" among foreign rappers. .
What's more, he has been in the United States and South Korea for a long time, and he has mastered the style of K-POP and European and American styles very well. I believe that his skill can also bring a lot of help to Chinese players. Personally, I think there is a small reason for "New Rap" to invite Park Jae-beom. We have to go back to the title and look for it.
As everyone knows, this year's "China New Rap" focuses on the label battle. Don’t forget that Park Jae Bum also has a well-known AKA, which is the "President". In the fourth year of returning to Korea, Park Jae Bum and his friend Simon D, a rapper, founded the agency AOMG. (Simon D resigned as a joint representative in 2018) Subsequently, in 2017, Park Jae Bum co-founded the label H1ghr Music with his producer friend Cha Cha Malone. These two labels
are both well-known in Korea, and they are also veritable "Yan" clubs. Young potential stocks such as Sik-K and PH-1 are all members of H1ghr Music. This label focuses on youth and creativity. Except for the members of South Korea, H1ghr Music even signed 5 American artists.
and AOMG has talented all-round musicians such as Loco, Gray, Yu Yuancai, etc., because of the sharp lyrics of some members, it is also called "Yellow Storm Shortage Club". It is worth mentioning that half a year ago, Jay Park was slapped by the American boxer Ortega for serving as the translator for South Korean UFC boxer Zheng Yee, and this boxer Zheng, known as the "Korean Zombie" Yes, he is also the only sports athlete to sign with AOMG. Both
AOMG and H1ghr Music are worth learning from Chinese labels in terms of operation. Not only do they regularly update vlog, they also collaborated with South Korean TV station MBN last year to produce a comprehensive audition group "SignHere".
I can even boldly say that AOMG is the most popular Korean rap label in China. So, it’s not difficult for usI understand why "China New Rap" chose to invite Park Jae Bum to serve as the remote producer during this year's major revision period.
It is not uncommon for Park Jae-beom to change from a rapper to an idol, but Park Jae-beom is a counterexample. South Korean fashion magazine W.Korea once asked Park Jae-beom: "What do you think is your greatest charm?" Park Jae-beom said that he has been in debut for many years since 2008, and what good and bad looks have been shown to everyone. After that, so probably "truth and sincerity" and "fearlessness" are my own charm in the eyes of others.
Indeed, dancing, fitness, world tour, creating a label...After leaving the group, Park Jae Bum is doing what he wants to do. He was able to openly bombard "Our President is an ignorant person" when Trump made his "Chinese virus" remarks, and he could calmly respond "I will not sue for possession after being slapped by Ortega." There are fewer people than me."
I think that having his own goal, regardless of public opinion and pressure, is the reason why Park Jae Bum can be loved so much-and he is really handsome...