On May 29th, Pokémon held a business strategy press conference-as the name suggests, it was the press conference for Pokémon to disclose its brand strategy.
has also had such events in previous years. For example, in 2018, a number of Pokémon games were announced at this event-including "Pokémon: Let's Go Pikachu/Ibrahimovic", "Pokémon: Sword/Shield" Wait for .
, but the special thing about this year is that this is an event for Chinese Pokémon lovers, and simultaneous interpretation in Chinese is provided on site. Henghe Ishihara, CEO of Pokémon, said:
hopes to provide more services to Pokémon lovers who speak Chinese as their mother tongue. This is the end of
chat, let's see what new actions Pokémon has.
"Detective Pikachu" is about to land Switch
"Detective Pikachu" can be described as the most successful game adaptation film in history, and it has attracted 586 million box office in the Chinese market—this is evident in the popularity.
To continue the popularity of this IP, Pokémon announced that it will launch a sequel to "Detective Pikachu" on the Nintendo Switch platform. The plot setting will be different from the movie version, and the story will take place in the 3ds version of " After Detective Pikachu.
Previously, the 3ds version of "Detective Pikachu" had a built-in Chinese language, so the new work will probably also support Chinese. However, the style of the game version and the movie version of "Detective Pikachu" is very different. It is still unknown which style the new work will continue.
Do you like naked Pikachu, or do you like hairy Pikachu?
Sleeping while making Pokémon, what new gameplay is this?
There is no doubt that Pokémon Go is already one of the most popular mobile games in the world. According to Sensor Tower data, in the first four months of 2019, Pokémon Go's revenue has reached 270 million US dollars, ranking in the mobile game revenue list top ten.
Ishihara Tsunewa believes that combining "walking" with "games" is one of the reasons for the success of Pokémon Go, and Pokémon's next plan is to allow players to "play while sleeping". "game.
To this end, Pokémon has launched a new Pokémon Sleep service-this is a sleep monitoring service that provides gaming services by monitoring the sleep of players.
Interestingly, the official also launched a peripheral called Pokémon Go Plus+. This is a pokeball-looking hardware, only the size of a cup lid, you can carry it with you.
When the player is out during the day, Pokémon Go Plus+ can help the player detect the surrounding Pokémon and the supply station, and provide the function of catching Pokémon with one click; when sleeping at night, Pokémon Go Plus+ will monitor the player’s sleep quality and compare The mobile phone is linked. After waking up, the game will reward the player based on sleep data.
It is worth mentioning that Pokémon Go Plus+ was developed by Nintendo. As early as 2015, Nintendo President Satoshi Iwata proposed a QOL (Quality of Life) plan to link sleep with games, starting from the form of Pokémon Sleep. From the perspective, this may be the finished product of the QOL plan.
Pokémon Sleep service is expected to open in 2020, let's make Pokémon together!
Pokémon mobile game new work, the real trainer battle is coming to the end of the
conference, and the new Pokémon mobile game-Pokémon Master was announced, a mobile game that emphasizes trainer battle.
Actually, Pokémon has not explored a lot on mobile phones. In addition to the popular Pokémon Go, there are also games such as Carp King Cultivation and Pokémon Match-3. Recently, NetEase Games has also introduced the game "Pokémon Adventure" that emphasizes Pokémon combat.
But the Pokémon company has not been the core of the Pokémon game-Pokémon trainerZhan moved to the mobile phone (Pokémon Go recently updated the PVP mode, but the form is still relatively simple). From the perspective of Pokémon Master's game form, this will be a work that focuses on the battle between trainers.
Pokémon Master will be developed by Pokémon in cooperation with mobile game manufacturer DeNA. The game will gather trainers from past Pokémon games and support multiplayer battle elements. The game will be launched on iOS and Android platforms in 2019.
Of course, in addition to new games, Pokémon has also announced a new store plan to open a super dream-themed Pokémon center in Shibuya, Tokyo. The "Pokémon shirt" customization service that has been made public before will continue to be opened around the world.
In addition, there is good news for gamers. Pokémon Home, which will be launched in 2020, will open up Pokémon games on multiple platforms such as mobile phones, Switch, and 3ds. Pokémon on all platforms can be exchanged. .
This means that no matter which channel you capture Pokémon, you can cultivate it in the Pokémon console version and take it to participate in various competitions.
From the core game to the national game, from the outdoor to the bed, from the physical store to the customized shirt, unknowingly, Pokémon uses technology and creativity to allow more players to truly experience being a Pokémon trainer a feeling of.
