On January 24, Douyin, Watermelon Video, Today’s Toutiao and Huanxi Premiere jointly announced that the entire New Year movie "囧Mom" will be premiered online on New Year’s Day.
At that time, users only need to open any app from Douyin, Watermelon Video, Today’s Toutiao, Douyin Volcano Edition and Huanxi Premiere on their mobile phones, or open Huashu Fresh Time on a smart TV and search for "囧妈" , You can watch the full movie "囧Mom" for free. This will be the first time in history that a Chinese New Year movie will be premiered online.
To prevent the spread of the epidemic, on January 23, the Spring Festival movie "囧Mom" announced its withdrawal. It is understood that after the release of "囧 Ma", the relevant person in charge of Douyin and Watermelon Video found the film producer Fang Huanxi Media, which contributed to this Lunar New Year movie still on the New Year's Day, through online channels, to meet with the audience.
Douyin, Watermelon Video, Toutiao, and Douyin Volcano are all products of Bytedance. The premiere of Huanxi is a selected film broadcasting platform under the full membership of the film producer Huanxi Media. Prior to this, ByteDance and Huanxi Media reached an agreement that the two parties will carry out cooperation including the broadcasting and promotion of film and television content. This cooperation is also the basis for the online premiere of "囧Mom".
