Cover News reported on December 1 On November 30, Hu Bo was driving from Litang to Lhasa. Twenty days ago, after he photographed Ding Zhen, a Tibetan boy in Litang County, Ganzi Prefecture, Sichuan, he posted a video on a short video sharing platform. No one thought that this 7-second video would make the protagonist Ding Zhen in a short time. It quickly became popular on the Internet. Within a month, it was on the Weibo hot search list 16 times, with billions of readings. The cultural and tourism official blogs of various provinces also came to an end and launched a "grabbing war". For a while, Ding Zhencheng A phenomenon-level internet celebrity. After
Ding Zhen became popular, some netizens commented below the video: "Thousands of horses are often present, but Bole does not often have". Some people call Hu Bo "the hand of God". On November 30th, Hu Bo accepted an exclusive interview with a cover news reporter. For the first time, he talked about the behind-the-scenes story of Ding Zhen's "shooting fire". "I felt hit by a pie falling from the sky. Fortunately, I didn't sign him, otherwise I would Become a big babysitter."
z18
19z "We are mutual achievement"
With the shooting of Ding Zhen’s first video, Hu Bo’s personal social account has gained nearly 400,000 followers. He said, "We This is mutual accomplishment, made in heaven."
In the past, the proportion of male fans on Hu Bo's social accounts was 73%, female fans accounted for 27%, and there were very few fans under 23 years old. After Ding Zhen became popular, "female fans suddenly accounted for 64%, and the number of under 23 years old increased sharply," Hu Bo said. "The first shot was Ding Zhen's uncle Solang Leber (transliteration). I think He had a good smile, so he wanted to make a smile series of the world’s tallest city. I came to shoot videos and pictures, and a friend of Yangmei made oil paintings, and then exhibited them in Beijing.”
Hu Bo bluntly said that he himself is a businessman and works for the company. There is a business of documentary filming and commercial marketing. The original plan was to use Xia Zetong Village, where Ding Zhen is located, to become an Internet celebrity site in one winter. "We can invest in local homestays and villagers can do variety shows in live broadcasts."
On the morning of November 11th, Hu Bo and Solan Leber plan to drive to participate in the "Double 11 Friendship Older Youth Association" organized by the Youth League Committee 80 kilometers away. Before departure, Hu Bo photographed Solangrebe's brother-in-law and nephew Ding Zhen, and then set off.
There has been no signal on the mountain road for two hours. After arriving at the destination, I clicked on the phone and saw that Ding Zhen’s video already had nearly 10 million traffic. "I realized that Ding Zhen must be on fire at the time," Hu Bo explained, "You take time and flow to calculate, two hours of such a large flow, it can't be just a short while, it will definitely continue, but All I think about is the big hit, 20-30 million views." As of November 30, the video has 80.469 million views.
z1819z "Some people say I treat him as an electronic pet"
realized that Ding Zhen might become popular, the next day, Hu Bo called Ding Zhen to start a live webcast. It is also because of this live broadcast that some netizens believe that Hu Bo is over-consuming Ding Zhen. Even more bluntly, Hu Bo intends to train Ding Zhen as an "electronic pet."
Hu Bo explained that the concept of "electronic pets" was first heard about long-distance relationships. It describes lovers who are separated from each other through mobile phones. "You send a'hello' and the other party has to respond. To a certain extent, the anchor will also be regarded as an electronic pet. If the netizens ask questions, you have toIn response, it’s just that many people don’t recognize it.” On the Internet, some self-media claimed that Hu Bo’s behavior should be prosecuted, and some fans sent private messages to Hu Bo to verbally abuse. Faced with questions from netizens, Hu Bo believes that the dispute is not Bad things, "If there is white, there must be black. To have the energy to rush forward, you have to be topical. So naturally, both the photographer and the agent are sprayed. If the photographer and the agent are not sprayed, then they will spray his private life. This is a rule. "
After Ding Zhen's first video became popular, Hu Bo thought about signing it for commercial packaging. "At the beginning, the evaluation was conducted, but the family mainly engaged in tourism-related industries. The original intention of coming to Litang was to create "Internet celebrity village"", so this idea was not mentioned to Ding Zhen and his family." Hu Bo introduced, "The government soon intervened in protection, and the intention was obvious."
November 18, there is media According to the report, Ding Zhen signed a contract with a state-owned company under the State-owned Assets Supervision and Administration Commission of Litang County, Litang Cangyang Gyatso Miniature Museum, and became the tourism ambassador of Litang County. Earlier, the person in charge of the travel company said in an interview with cover news that for the time being, Ding Zhen had refused all pure variety show interviews, and he didn't want him to be just a flash in the pan. Since Ding Zhen became popular, the number of views related to his name has reached 1.6 billion on the Weibo platform alone, and there have been 16 hot searches related to his name.
z1819z was fortunate that I didn’t sign him, “otherwise I would become a babysitter.”
mentioned that when he first saw Ding Zhen’s feelings, Hu Bo told reporters that from the perspective of a middle-aged man in his 40s, it’s like looking at his son. Similarly, when I first saw Ding Zhen, I didn’t think he was outstanding, I just felt very simple, “Because he is a younger one among these children, his age is also young, their village is not big, they are all relatives, Ding Zhen still Very caring."
After the video became popular, Hu Bo asked a partner who was engaged in the live broadcast industry in Beijing for advice, and the other party told him the rules of the development of Internet celebrities. "Ding Zhen just started to become popular is still in line with this law, but then it is completely another realm, that is, phenomenal popularity," Hu Bo said, in 2020, Ding Zhen showed everyone a very healing smile. "He is China's Kimura Takuya, who is at this height." Although
is not a professional photographer, but Ding Zhen became a hit. Hu Bo thinks this shows his sensitivity to good things. He regarded the filming of Ding Zhen as a "match made in heaven." For Hu Bo, Ding Zhen was part of his work. "It's just that this link has become a bit huge, but who doesn't want to feel the pie falling from the sky. How does it feel?" Hu Bo once fantasized about the situation after signing Ding Zhen. He frankly said that if he signs Ding Zhen, he will also bet on his future growth. Although regrettable, it is fortunate that he did not sign it. "Sign me Don’t you become a babysitter? It was a great setback to my career. I went from being a photographer who photographed Ding Zhen to a photographer who only photographed Ding Zhen. If this is my future positioning, I'm done."
z1819z was fortunate to be able to take pictures of Ding Zhen. The road to his home was opened to traffic.
When talking about the reasons why Ding Zhen became popular, Hu Bo himself could not find a pattern to follow. When he chatted with a Ding Zhen fan, he Asked how the other party felt when he saw Ding Zhen's video for the first time, and he responded to the direction that "I have been watching it all the time and I didn't sleep for the first two days." Hu Bo was surprised, but when he encountered tourists who came from thousands of miles in Litang for Ding Zhen, he understood the reason.
"Ding Zhen's popularity has solved the current downturn in the tourism market, made people across the country interested in tourism, and stimulated domestic demand. All provinces are related to this topic, and they are actually showing their tourism resources." In addition, Hu Bo realized that apart from Ding Zhen's own simplicity and the healing face, it was inseparable from many real conditions. Ding Zhen’s hometown in Xiazetong Village is very remote. “If there is no infrastructure for poverty alleviation and no roads, we will not be able to pass even hard-line off-road vehicles.”
As Ding Zhen’s phenomenon became popular, the village happened. For some changes, Hu Bo said that now everyone in the village has started to learn to do live broadcasts, hoping to be as popular as Ding Zhen. "In the matter of Ding Zhen's popularity, including the elderly in our industries, everyone can only learn. There is no rule to follow." Hu Bo said.
(responsible editor: Liu Jiaxin_NBJS11395)
