reported on November 27 On the evening of the 27th, Xin Youzhi (Simba) issued a long apology for the fake bird’s nest incident, saying that Xin Xuan is now proposing an advance compensation plan, "recalling all of Xin Xuan’s live broadcast room sales. 'Branded bird's nest products, bear the responsibility of returning one compensation and three compensations” (a total of 57,820 orders were sold, the sales amount was 15,495, 760 yuan, and a total of 61, 983, 040 yuan must be refunded first), and the problem should be solved first.
Wonderful barrage, all on the client side &xe61d;
Previously, he had broadcast live that the bird's nest is a serious bird's nest.
Full text:
Xin Youzhi wrote a letter to the majority of netizens
friends from the media:
Hello everyone, I am Xin Youzhi. The "Mingzhi" brand bird's nest incident has been on the cusp of public opinion, occupying public resources, and causing many doubts to users and netizens. Here, I apologize.
It has been 8 days since the "Bird's Nest Incident Response Statement" on November 20th. During this period, our team has done in-depth product link restoration and product inspection. The
treatment plan
has been tested and found that when this “Mingzhi” brand bird’s nest product was promoted and sold in the live broadcast room, there was indeed an exaggerated publicity. The composition of the bird’s nest was less than 2 grams per bowl. According to Xinxuan and Guangzhou Rongyu Company (hereinafter collectively referred to as “brand party”) The "Brand Promotion Cooperation Agreement" signed (Annex 1) clearly stipulates: The brand must ensure that the product descriptions, introductions, pictures and other information provided to "Shidamei" for display and sales are not false and do not infringe any third party Legal rights and interests, and comply with relevant laws, regulations, policies, etc. of the country of production and sales, otherwise all responsibilities and losses incurred will be borne by the brand party. Coordinate with the brand party in accordance with the contract, and hope that the brand party will comply with the Consumer Rights Protection Law 》Regarding the relevant laws and regulations concerning false propaganda, all users shall be compensated. The brand side should have faced this incident together with us, but because the brand side has always avoided meeting, communication is not active, and the plan is not clear, I decided to take the initiative Responding to resolve this incident.
Xin Xuan now proposes an advance compensation plan, "recall all'Mingzhi' brand bird's nest products sold in Xin Xuan's live broadcast room, and bear the responsibility of returning one and three compensation" (a total of 57,820 orders were sold, and the sales amount was 15, 49.5,760 yuan, a total of 61, 983, 040 yuan must be refunded first), and the problem must be solved first. In addition, Xin Xuan will pursue the responsibility of the brand in accordance with the contract and legal provisions. Regardless of the result, Xinxuan should give priority to safeguarding the rights and interests of our consumers and be resolutely responsible for the end (special processing window Tmall "Xinyouzhi Exclusive Store" customer service online is waiting for you, users who do not see this statement, customer service will also take the initiative contact).
This "Ming Zhi" crystal brand bird's nest product is actually a bird's nest flavored beverage and should not be promoted as a bird's nest product. In this incident, the Xinxuan team did not have enough professional knowledge in the bird's nest industry in terms of product selection and quality inspection, and failed to identify the product information provided by the brand with exaggerated promotional content, omissions, and my impulsive response. I once again sincerely apologize to consumers and all walks of life of the public opinion.
team rectification
deeply reflected on internal management, strictly controlled quality, initiated internal rectification and upgrade, and all anchors and teams strengthened professional learning and training. The main measures of
are as follows:
a) Comprehensively sort out and optimize the introduction mechanism of partners, raise the qualification review threshold; review existing partners.
b) Carry out rectification and reform of the company's quality control links, comprehensively strengthen quality control review, and focus on strengthening review for special areas where product standards are vague.
c) Introduce "experts" from various industries, enter the product selection and quality control team, and develop strategic cooperation with professional testing institutions, colleges and universities, etc. to provide strong professional guidance for our product selection.
d) After the meeting decided to establish the Xinxuan Quality Supervision Committee, and set up a special fund to improve the selection standards, quality control and consumer rights protection, we sincerely invite fans and users to actively participate and provide valuable opinions.
Some of my heartfelt words:
is guilty, and I am very self-blame. The first time I saw Austrian love, I did not realize my own problems, nor did I find a third-party agency to verify the product to understand the truth of the industry, but eager to base the brand Fang provided the information and responded in a hurry, making an oolong joke.
looked back at my response video, which was ridiculous. In the face of all the ridicule and abuse, I readily accepted it.
must be tempered, admit mistakes, be beaten and stand upright, I humbly accept everyone's criticism. Xin Xuan grows fast, but what he needs more is to grow well.
From the appearance of the bird's nest incident, I saw a deeper level of systemic problems.
For whatever reason, although I am no longer young, I still have a sharp edge. This is the truth that I can hardly deceive myself. As a public figure, I should learn to control myself, and every word and deed cannot bring negative effects to users and netizens. This summary and apology of
is also my first report to users and all the public on behalf of the Xin Xuan team. I regret this way. Sincerely thank users, netizens, and media friends for their supervision and let us discover the problem. I still believe that Xin Xuan will be a good company. The trust and support of users is the cornerstone of Xinxuan. In the future, we will work harder to provide users with better services and more cost-effective products. Please continue to monitor and follow us in the future. Hope that all walks of life will give Xin Xuan a chance to rebirth and rebrand!
(responsible editor: Chen Shaojie_b6952)
