Wonderful barrage, all on the client side &xe61d;
The paper reported on October 16 On October 15, the paper heard from the byte beating, the Douyin platform released the October platform penalty announcement . The announcement was titled "Fighting Counterfeit Celebrities and Illegal Production" and pointed at the "fake Jin Dong" and "fake Jack Ma" short video platform accounts that have recently caused controversy.
Previously, the 60-year-old aunt's obsession with Jin Dong caused heated discussions on the Internet. In the incident, a woman in her 60s in Jiangxi was obsessed with the "fake Jin Dong" video on Douyin, which led to discord between her husband and wife and the separation between her parents and children, which seriously affected her family relationship.
On October 13, Jin Dong Studio issued a statement stating that it would pursue the legal responsibility of the relevant subjects who opened the "fake Jin Dong" account on the short video platform.
The Paper learned that these short video accounts impersonate celebrities and attract the attention of celebrity fans. The ultimate goal is to convert traffic into customers who live broadcast their goods or brush gifts, so as to obtain economic benefits.
is similar to the experience of the 60-year-old aunt mentioned above, and there are not a few victims of fraud. Interviewed lawyers said that if these victims want to protect their rights through legal means, there may be many difficulties. The
platform has been rectified, but there are still "fake Jack Ma"
. When these "fake Jin Dong" and "fake Ma Yun" were attacked by the entire network, the relevant short video platform where the account is located has shot a large-scale ban on such accounts.
On October 15, Douyin issued an announcement stating that these illegal accounts that counterfeit celebrities will be punished, and some accounts have been blocked.
Douyin announcement shows that some accounts have been blocked. Douyin Announcement Picture
Douyin officially stated that the platform has always resolutely cracked down on the content and accounts of fake celebrities. "During September, the Douyin Security Center permanently blocked more than 5,000 fake celebrity black production accounts. ".
However, before the Douyin announcement on the 15th, there were still many such fake celebrity content and accounts on the platform. A report from Red Star News showed that the reporter searched on the Douyin platform with the keyword "Dongdi" on the 13th, and still found a lot of photos with Jin Dong as his avatar, named "Dongdi" and "Jin Dong". "Brother Jin", "Brother Dongdong" and other suspected accounts of "fake Jin Dong".
There are still many "fake Jin Dong" videos with Jin Dong's photos or interviewed video clips plus dubbing in the above accounts. In these dubbings, there are a lot of inducements such as "Dear sister, I keep sending you messages, why don't you return to me?" "Sister, click the love and the plus sign on the right, can you reply to me?" Language.
On the evening of October 15, after the official announcement of Douyin, The Paper once again searched Douyin with the keyword "Dongdidi" and found that most of the accounts suspected of scamming "Jin Dong" no longer exist.
But when the search keyword changes to "Mr. Ma", there are still several Douyin accounts with Jack Ma's photo as the avatar active in the forefront of the search. When reporters entered the Douyin pages of several of these accounts, they could also find that they had opened a product window, where most of the books displayed were inspirational and speech books.
searched with "Mr. Ma" as the keyword, and some accounts with pictures of Ma Yun and Ma Huateng as their avatars can also be seen. Screenshot of Douyin
One of the Douyin accounts called "Ma Yunzheng Energy" was still being broadcast live at 8:12 that night. The live content was live recordings of Ma Yun's various speeches. The speeches were dubbed in the name of Jack Ma. Bring goods content. Victims of
are mostly female middle-aged and elderly fans
The Paper learned that there are not a few victims deceived by fake videos, especially middle-aged and elderly women. Lack of recognition of network information and lack of one's own emotional life are common characteristics of such victims.
The 60-year-old aunt in Jiangxi, who has aroused social attention, quarreled with her husband because of her infatuation with "Fake Jin Dong", and even made the crazy move of going to the Northeast alone to find "Jin Dong". There is more than one aunt like
. Ms. Zhou revealed to The Paper that her grandmother was 72 years old this year. Last year, during the Mid-Autumn Festival, her family discovered that her grandmother was watching a fake Jin Dong video on the short video platform, and had a lot of affection for "Jin Dong" in the video. Grandma will also comment on the video, such as "Brother loves you, I really want to be with you for a lifetime, miss you, when will you come to me, I will always wait for you, I must always love myself otherwise I will feel bad" etc. .
fake celebrity short video accounts guide netizens to follow and like. Douyin screenshot
Ms. Zhou and her family are very helpless about this. She said that her grandmother and grandfather had a bad relationship. At first, it was an arranged marriage, but now it is even more tired of seeing each other. Last year, there was a divorce. "My grandmother now thinks that we separated her and'Jin Dong'. Every day at home, like our enemies, she cursed and said that she regretted giving birth to my mother and her family prevented her from pursuing love."
Ms. Zhou said that at that time her grandmother even had At the point of "willing to take the money and the'fake Jin Dong' far away, I would rather bear infamy and have a vigorous love".
However, after several persuasion from her family, Ms. Zhou's grandmother has gradually realized the falseness of these accounts. Recently, she has less liked video forwarding.
Short video accounts of fake stars. Vibrato screenshot
Victims may be sued or have difficulties
Producers of fake celebrity videos such as "Fake Jin Dong" and "Fake Jack Ma" have brought emotional distress to the victim's family, but this is the only way to obtain financial benefits. The purpose of fake video producers.
According to the Douyin announcement, fake celebrities are a common cheating method used by black production gangs. These fake accounts deceive users' attention and clicks, and then make profits through e-commerce and rewards. There are also some fraudulent accounts that lead users to external platforms to obtain money by fraud, suspected of violating relevant national laws and regulations.
The Paper also noted that these "fake Jin Dong" accounts will be broadcast live on the short video platform, and various products will be promoted in the name of Jin Dong during the live broadcast for "sisters" to buy. In these live broadcasts, there are usually no real-life images, and the voice of "Jin Dong" in the live broadcast is obviously machine-recorded. Several similar sentences are played randomly, repeatedly emphasizing product content and purchasing methods. Many victims of
, in order to support the idol they believe in, will actively buy these products. Ms. Le, who is addicted to such videos at
, told The Paper that her grandmother had bought such products. These live broadcasts will say that they are Jin Dong’s assistants and sell some products produced in their own factories. Ms. Le said that sheGrandma bought books, laundry detergent, cosmetics, lady cream, necklaces and other products. The operators of these "fake celebrity" accounts will select products with targeted products based on the characteristics of their audiences. For example, "Fake Jin Dong" sells cheap daily necessities, cosmetics, tea, etc., and "Fake Jack Ma" sells inspirational and lecture books.
In some short video accounts carrying goods under the name of Jack Ma, The Paper found that they are selling success studies and speech books such as "Three Musts of Eloquence", "Ma Yun Successful Learning", and "Ma Yun Internal Speech".
part of the short video account with Jack Ma’s name, selling successful learning books. Video source: Douyin (00:54)
Such counterfeit celebrity accounts have brought economic and spiritual losses to many ordinary families. How should victims protect their rights through legal means? Attorney Zhu Lixia of
Shanghai United Law Firm told The Paper that it is difficult for ordinary family victims to sue related counterfeiters.
If this kind of deception only affects the family relationship, it will be more difficult to resolve it through legal means for the time being. Zhu Lixia said, "Because there is still a lack of relevant charges as a basis for prosecuting such violations."
If financial interests are involved, the crime of fraud can be used as the basis for the victim to pursue the legal responsibility of the relevant video producer. However, Zhu Lixia said that if the fraudster only brought the goods live, and the goods purchased by the victim were not fake or inferior products, it would still be difficult to directly identify such acts of bringing the goods live.
(Original title: Follow-up to the "Fake Jin Dong" case: platform strikes, lawyers say victims may be difficult to defend their rights)
(responsible editor: Li Mingyue_NBJS12251)
