On August 28, 2020, at the 9th anniversary celebration of the "League of Legends", after the star show game ended, Zhu Zhengrong, general manager of Tencent Interactive Entertainment's cooperative marketing department and director of Tenjing Sports officially announced the "League of Legends" dual endorsement plan : Jay Chou and Wang Junkai were invited to serve as brand spokespersons for "League of Legends" in China. Zhu Zhengrong said: "In the future, the two will cooperate more in the field of League of Legends, League of Legends new products and League of Legends IP pan-entertainment, and bring us more exciting and interesting content!"
before the official announcement In the star exhibition game, Jay Chou and Wang Junkai both demonstrated their strength and level in the game, and were recognized by everyone. Wang Junkai suppressed the former professional Ruofeng under the tower from the beginning, and then cooperated with Nakano MLXG to roam the audience to bring the rhythm. Jay Chou, as the jungler of the Beyond Team, stabilized his development in the wild and seized a wave of opportunities to end Wang Junkai. In the end, with the outstanding performance of Wang Junkai's fearless team and the advantages accumulated in the previous period, the game was won. "True Love Player" Jay Chou and Wang Junkai, the two Chinese brand spokespersons for the League of Legends
"League of Legends" can be described as "two generations of top". Wang Junkai is a new generation of pop idols with both appearance and strength. Jay Chou is the idol of a generation and a youthful memory of a generation. In addition to these identities, more importantly, both of them are "True Love Players" of "League of Legends", and they have many interesting stories with "League of Legends" before endorsements. Therefore, players should be happy with their endorsements.
Jay Chou is a loyal "League of Legends" player and has been invited to serve as the "League of Legends" transcendence ambassador in China since 2015. He often appears on various stages of "League of Legends". In the second year, he personally wrote the lyrics and music, composed the Chinese brand theme song "Hero" for "League of Legends", and sang live at the opening ceremony of the 2017 League of Legends S7 Global Finals, truly "voicing" for love . In addition, Jay Chou even formed his own team, J Team, opened an Internet cafe, and practiced LOL late at night.
As a new spokesperson, Wang Junkai actually started playing League of Legends as early as S2. In 19 years, he and former professional player MLXG watched the League of Legends summer finals at the eighth anniversary celebration of the League of Legends. The black live broadcast between him and MLXG went on Weibo. Wang Junkai's live broadcast is not only full of operations and details, but also "game stalks" often appear in the dialogue with MLXG. Let the audience discover this hidden "treasure old player" for the first time.
can be seen that before Jay Chou and Wang Junkai were officially announced as endorsements, they were already called "loyal players" by players, and they performed well in the 9th Anniversary Star Exhibition Tournament of "League of Legends, Karry Full Court". It also confirmed their game strength and operational level. Inviting the "loyal player" star to serve as the spokesperson of the "League of Legends" in China, presumably these players also nodded.
Passionate love speech : It is worthwhile to like "League of Legends"
After the two parties officially announced, Jay Chou and Wang Junkai also expressed their love for "League of Legends". A familiar old friend Jay Chou made a real-time connection with the Shanghai venue through the Tencent meeting. He said: "I think I often see Xiao Kai at the awards ceremony. I didn't expect to be able to play games in League of Legends this time. I am very happy to be able to endorse League of Legends with him. I think Kai can try Created the theme song for "League of Legends"."
Wang Junkai said: "I have played "League of Legends" for a long time. "League of Legends" not only brought me the fun of the game, but also brought me a lot of great experiences. For example, being with friends, watching matches and playing games together is a kind of fun. League of Legends has also done a lot of meaningful things, and has also inherited the sportsmanship in e-sports, and has done a lot of charity to bring the world Here comes the warmth. I also think liking League of Legends is a great thing, something worthy of love."
In fact, many fans know that Jay Chou has always been Wang Junkai’s idol. Together with his idol, love the same game, and endorse the game with his idol. This has different meanings for Jay Chou and Wang Junkai. For more summoners, Jay Chou and Wang Junkai may also be their idols. When an idol and a favorite game are fighting together, it is not just the brand influence brought by the popularity of the spokespersonincrease. Its meaning may deepen pride in idols and games. As the brand spokesperson of "League of Legends" in China,
has another identity and responsibility for the "two-generation top" of Jay Chou and Wang Junkai. They respectively represent the classic and new life of League of Legends: Jay Chou represents the heritage of the classics, while Wang Junkai represents the strength of the new life, conveying the brand spirit core of "League of Legends" love and transcendence. This also means the continuity and unlimited possibilities of the future development of "League of Legends". We look forward to more cooperation between Jay Chou and Wang Junkai in the field of League of Legends, new products of League of Legends and League of Legends IP pan-entertainment.
