Dragon TV's "Happy Comedian" season 6 special program "Cloud Comedy King" is undergoing "cloud recording". Photo courtesy of the producer
On February 23, Dragon TV's "Happy Comedian" season 6 conducted a "cloud recording" , The follow-up will launch a three-week special program "Cloud Comedy King". 10 groups of contestants gathered on the screen through the combination of small boxes on the Internet, and had a competition that was as intense as before but in a completely different form. Finally, a "cloud comedy king" was selected based on the number of likes from online viewers. The launch of "The King of Comedy in the Cloud" during the anti-epidemic period can be said to be the product of the show's initiative to seek innovation.
Since the outbreak of the new crown pneumonia epidemic, many TV stations and online platforms have already broadcast the programs recorded before the Spring Festival. For the continuity of the programs, many TV and online variety shows have been "cloud-recorded", and some press conferences are also "cloud-based" "get on. The filmmakers partially resumed production in such a novel way.
After the emergence of the new crown epidemic, film and television actors have refined their "internal skills", hoping to usher in new developments after the epidemic and better meet the cultural needs of the audience.
introduced assistance policies
"The impact and impact of the new crown pneumonia epidemic on the film industry may be greater than expected. From the current situation, the film industry will also have a recovery period after the epidemic." China Film Critics Association will Chang Rao Shuguang said that the impact of the epidemic on the entire film industry is all-round. Cinemas are under the greatest pressure, and production companies and publicity companies are also facing considerable pressure to survive.
In recent years, the growth rate of the film industry has slowed down. The epidemic was described as a "head-on blow" by Zhang Xinsheng, general manager of Poly Pictures, which caused temporary stagnation of upstream and downstream film production and operation, difficulty in realizing content, and passive loss of talent.
The box office of the Spring Festival stalls in 2019 is about 7 billion yuan. Since the Spring Festival stalls have been closed in 2020, the loss of the film market can be seen. On
TV, all crews have suspended filming, and the production of Internet TV series and Internet dramas has also been affected. Experts believe that the production of film and television dramas in 2020 will decrease.
Since February 6, Beijing, Shanghai, Jiangsu, Yunnan and other major film and television industry provinces and municipalities have successively issued many documents and notices related to small and medium-sized enterprises and the film industry to support the film industry in terms of subsidies and reductions. In order to reduce the burden on enterprises and ease the pressure, film and television companies generally believe that this is "giving money to the industry." However, Zhang Xinsheng hopes that relevant departments can introduce more clear and targeted support measures, such as providing more operable guidance on the issue of studio rentals, and granting special financial subsidies to theaters.
Precipitation and tempering "internal strength"
During the winter vacation, a theater affiliated to the Sichuan Pacific Cinema line sold online membership cards totaling more than 100,000 yuan. This is the performance achieved when the shop was closed this year when customers were completely invisible.
On the evening of February 28th, Wang Yan, Marketing Director of Sichuan Pacific Cinema Management Co., Ltd. gave an online live class of "How do theaters seek change and actively save themselves during the epidemic closure period". Although it is a paid course, it still attracts the film industry. More than 1,400 people poured into the live broadcast room. In the class, Wang Yan shared the company’s experience: building its own channels and platforms to enhance the ability to resist risks; establishing effective ways to communicate with customers and maintaining the connection between the brand and customers; product personalization and promotion customization; strengthening online The promotion and the use of new tools; social marketing; sorting out customer data mining, and doing some warm maintenance and linkage... A series of powerful measures to "close the store without losing connection" made the listeners startled and inspired.
"Now everyone has time to enrich their knowledge reserves, deeply understand the operation mode of the industry, and integrate resources. Everyone also has an attitude of gathering firewood and holding a group for warmth." said Liu Haiyu, general manager of Huoqilin Film and Television Culture Co., Ltd. Effective communication has been carried out with various links in the industry chain such as development, production, marketing and actor management in the industry. "During the downturn, it is necessary for everyone to inspire and cheer each other."
"Happy Comedian" Season 6 Chief Director Shi Jianing introduced that the "cloud recording" system was urgently developed by Dragon TV in four or five days, and it was also the first domestic comedy show that moved the stage to the "cloud". "It should be said that this breakthrough is still very big." Although the program occasionally encountered problems such as network instability during the recording process, the recording was finally completed. "For comedians, it is difficult to perform without an audience, but'cloud recording' better reflects the joyThe sense of humor and improvisational ability in the life of actors and actresses also allowed the show to try short videos for the first time, which is a form of ‘short and fast’ and close to the aesthetic needs of the times. It is a useful exploration for the upgrade and reform of future comedy shows. "The "Happy Comedian" has now reached its sixth season. It has continued its brand value and cultivated comedy talents. More importantly, this season's show has provided audiences with a channel to relieve pressure. Shi Jianing said: "Comedy from its birth Its value lies in its alternative expression and unique perspective of social reality. "Happy Comedian" is ‘interesting and meaningful’. "
Rao Shuguang recently made classic movies at home every day, and sometimes posted longer-length reviews in his circle of friends. He said that creators and film critics should use this time to practice their internal skills and improve their artistic creativity and imagination. In fact, this is a good opportunity. "I recommend big drama movies and movies with epic character. This epidemic has also provided us with a lot of material, and there is even a lot of material for epic movies. The key is that we have to make good The ambition and ability of the work. "
looks forward to innovation and development.
When interviewing Zhu Lu, general manager of the screenwriter and director affairs department of Sunlight Pictures, she told reporters that Sunlight Pictures has resumed work for two full weeks. Before that, she had two weeks to work from home and work with screenwriters and directors. The model has been restored. Many online voice conferences and video conferences have been conducted, and the writing of scripts and manuscripts has been followed up, but the meeting and communication have been cancelled. As the screenwriting work is the most upstream of the entire industry, the impact of the epidemic is relatively small, Zhu Lu The department is now more busy than usual. "The company requires us to intensively prepare for many projects. Once the crew can resume work, we may have several crews to start work. "
made Zhu Lu feel gratified that through this epidemic, the young screenwriters had more and more in-depth thinking about life and people's livelihood. "They have matured and grown up." People in the industry generally believe that they are depressed. The demand for viewing movies for a long time will definitely rebound, and the box office may usher in a blowout period in the second half of the year.
On February 25, Guangguang Pictures has officially announced the urban romance film "Your Wedding" starring Xu Guanghan and Zhang Ruonan. According to Zhu Lu, the director and screenwriter of the film have signed long-term contracts with Guangguang. Zhu Lu said that the mentality of colleagues is generally more optimistic, "It is a normal countdown. As long as you can make movies that ordinary people really want to watch, the box office will not be worse than before, and it is possible to get a bigger reward. Now we do all the preparations we can do, calm our minds, recharge our energy, and only wait for an order, we will be at the forefront. "
The foundation of Chinese film is still deep, there is a lot of room for development, and there is also a lot of room for maneuver. "A sand will come and go, and a wave will be destroyed and reborn. "Zhang Xinsheng believes that the impact of the new crown pneumonia epidemic on the domestic film industry must be viewed dialectically. After the epidemic, the entire industry will definitely reflect actively, innovate and change, and usher in a healthier development. In terms of TV drama creation, Fan Zhou, a professor at Communication University of China It is believed that, in accordance with the relevant notice issued by the State Administration of Radio, Film and Television on February 20, after the resumption of construction, drama production will face transformation and upgrading, long dramas will become short dramas, and the sky-high pay will be suppressed to a certain extent. The platform has the right to speak in production. It may be further concentrated, and screenwriters will become the core members of the production, and the quality of the dramas will be more guaranteed. It is also possible to learn the seasonal broadcasting mode of American, British, Japanese and Korean dramas. The production process system of dramas is highly industrialized, and the entire market will be improved. Tend to be rational.
