"I Am a Singer", that is, "Singer·The Year of Dang Da" is completely blurred. Although Hua Chenyu, Zhou Shen, Mao Buyi, Xiao Jingteng and other first-line singers with both strength and flow have been found, they still cannot be stopped The ratings have become dismal. What went wrong that made such a singing competition once the most eye-catching in the Chinese music world lose its dazzling light and invincible reputation?
1, single aspect, lack of substitution
Although many people hate reality shows, it is still one of the most popular products in terms of click rate and commercial value. The "Singer" show has a small proportion of reality shows, while the competition is large. "Whose singing skills are good" has become the most concerned topic and the biggest attraction of the audience, which also leads to the lack of other attractions. Reality shows are often not about who is strong and who is weak, but who has the effect of the show. Yue Yunpeng often loses games, but everyone loves to watch him. Yang Chaoyue sings and dances well, but she gets a lot of likes. Mao is not easy to never sing high notes, but he can win the championship of the music talent show "Tomorrow's Sons". You must know that this is a purely live show, without editing, it really can't be true. In recent years, competition singing has been an important element, and the popular programs have all added a lot of reality show elements.
such as "Idol Trainees", "Chinese New Rap", "Creation 101", "Our Song", "Youth with You", "Creation Camp 2020", "Tomorrow's Son", etc. The competition is one aspect. All kinds of unexpected discussions and topics are even more interesting. Fans’ sincere and affectionate discussions, Amway, and even quarrels are also a highlight. I certainly do not hope that one day "Singer" will no longer compare to singing, but to compare the effect of the program, but if you look at the commercial operation of the "Singer" program objectively from a utilitarian point of view, it is not difficult to understand that it will lose its original status. Although I admire the seriousness, paranoia and love of music of the singer program group, I still hope that the program "Singer" can be viewed by Changhong. The cover of
2, no copyright, can not sing good songs
cover also requires copyright, and the adaptation requires the authorization of the original author. As a profitable program, singers have no right to directly adapt classic songs and must obtain written authorization from the author. There have been many infringements in the previous seasons, such as Zhang Jie's "Mo" in "Singer", Hunan Satellite TV did not obtain the authorization of the copyright owner-musician Gao Xiaosong, and finally had to come to the door to apologize.
And many top singers’ classic songs, if they are not particularly well-connected or bid very high, they are not willing to authorize them to be used by others. For a music program, if you can’t sing this or that, the singer’s performance will inevitably be greatly restricted, and the effect of the program will inevitably be greatly reduced.
One way is to let singers sing their own songs, or to authorize each other to sing each other's songs. For example, "Our Song", a popular music program a few months ago, used streaming singers with music veterans. Xiao Zhan paired with Na Ying, Li Ziting with Huang Kaiqin, Xu Weizhou with Fei Yuqing, etc. Flow singers who lacked out-of-the-loop songs can sing songs by veterans in the music world, or choose songs whose copyright has expired many years ago.
Another way is to sing the song of the instructor. For example, "Creation 101" and other singing and jumping shows adopted the combination of original + buying new songs + singing instructor's copyrighted songs + purchasing copyright. In the preliminary competition, Meng Meiqi's team adapted instructor Luo Zhixiang's "Support", and Zhang Jie sang the top 36 chorus "Looking up at the Starry Sky", when it was divided into professional competitions, Yang Chaoyue, Yamy and other groups spent a week to create original works. When randomly grouped, everyone sang the 6 new songs purchased by the program group. Despite this, there are still many fans who question the show group's carelessness in choosing songs.
3, it’s not that "Singer" is confused, it is the singer who is confused. For most of the singers, publishing movies does not make money at all. It is just to make friends. If you want to make a MV, you may have to post hundreds of thousands of posters. It is better to send it out with a picture. At least the remuneration and announcement fee for variety shows in filming are very stable. It is not in vain to work a day to collect money. If you are interested, you can check the album sales charts of the three major music platforms. Male singers are: TFboys, Zhang Yixing, Wang Yibo, Cai Xukun, etc. Female singers are Rocket Girl, Li Yuchun, Song Qian, etc., almost all traffic stars. The same is true in Japan and South Korea. The albums of idols are selling very well, but the albums of pure singers are very good. I am not accusing the traffic singers of stealing jobs, but I am very supportive of whoever spends the money. After all, customers are God. But this objectively shows that the singer's path is difficult to get through.
, a powerful producer, may not only give priority to selling songs to top stars, but even release them on Douyin NetEase Cloud. If you want to make more money, the data is good, why not sell good songs to the top stream? If you don’t sell it to traffic stars, why don’t you send it yourself instead of making wedding dresses for others? Poor singing is not a problem at all. Nowadays, the post-production technology is so strong, and the producers with poor singing skills can also use the computer. Become a master singer with the help of, many Douyin b-station singers are original. And lack of traffic, lack of beauty, lack of original ability, and only have a newcomer who can sing well, neither has the money to buy new songs at a high price, nor the ability to be original, how to be a singer? Even with the original ability, good songs are produced, but if there is a lack of traffic, you may only see traffic singers and even traffic actors in front of the TV at the New Year’s Eve party, and then listen to your songs. People sigh, it's a pity that the song celebrities are not popular.
Even if you are a newcomer, as long as you sing well, the time when someone can sing good songs for you may be over.
hereby urge everyone to support such a program. The ancients "buy the bones". Now only by making singers make more money can they hear more good songs and attract more talents to join the singer industry.
