stock god Buffett once said: I am greedy when others are fearful, and I fear when others are greedy.
In any crisis, there are new opportunities. In 2003, Alibaba and JD.com seized the opportunity.
After 17 years, the sudden outbreak of the epidemic disrupted our normal pace of life, but in desperation, the Internet age has brought us a brand new life experience. After the movie "囧 Mom" met the audience for free on the Internet , Strawberry Music Festival also took advantage of the trend, also interacting with fans in the form of webcast.
has been in operation for 12 years. The live show that used to be a carnival for tens of thousands of people was changed to a live webcast at home. It can be described as an attempt to be the first in the world. The person who made this decision was Strawberry Music. Shen Lihui, the man behind the festival. Who would have thought that this 50-year-old man with greasy glasses turned out to be the lead singer of the Sober band 30 years ago.
Strikes ideals with youth
Shen Lihui, who has been wearing a toad mirror for many years, looks a lot like Lin Xi on the surface, but there is indeed a kind of literati impulse and ideal in his bones.
In 1988, Shen Lihui, who was studying at Beijing Academy of Art and Technology, began to learn about rock music and formed his own band with his classmates. (Graduated from this school are Ding Wu from the Tang Dynasty, Yao Lan from the second-hand rose, Peng Lei from the new pants...) At this time, voice King Wang Feng is still learning the violin, Xu Wei and Zheng Jun are two years away from the rock circle, Shen Lihui Dou Wei and Zhang Chu are the same predecessors who play rock and roll.
Shen Lihui
At that time, domestic bands could only play in "underground performances" or in bars. For bands like Faces and Sorrows, it would be good if they could earn more than a hundred dollars a week, while Shen Lihui's sober bands even performed. The chances are missed.
For his favorite rock music, Shen Lihui opened a printing factory after graduation and used all the money he earned to play rock music. He also established Modern Sky Records. Fortunately, Shen Lihui’s collection "Rock 94", and Sober Band’s first album "Awesome! ? ", have sold hundreds of thousands of copies.
Mo Yan immediately won the world, since ancient times, heroes have explained poetry.
Qianlong once made "one piece, two pieces, three or four pieces, five pieces, six pieces, seven or eight pieces", "Yong Xue" is a random poem like a nursery rhyme. Coincidentally, Shen Lihui also wrote "Monday and Tuesday. Who gave it to whom on Wednesday and Thursday", joking lyrics like "Awesome". The seemingly inadvertent coincidence may imply that Shen Lihui is destined to become the king of the music empire.
made a lot of money regardless of whether he was printing or releasing an album. This stage can be said to be the honeymoon period of Shen Lihui’s career, but it also gave Shen Lihui, who is under 30 years old, more unrealistic fantasies. He signed in a short time. After releasing new pants and many other bands, while releasing albums, he also started a magazine. The over-expanded Shen Lihui soon tasted bitterness. With the downturn in the performance market and rampant piracy, the company has been struggling to make ends meet after 2000. Immediately after a large number of magazines were unsalable, the company’s debt was even higher. For the company’s operation, Shen Lihui gave up the printing business and stopped the magazine distribution. He sold his four houses in Beijing to repay the debt. At this time, the entire company was only left. The next three people, Shen Lihui, who had nowhere to go, had to go back to the music industry.
go to the water poor and sit and watch the clouds rise. The impoverished Shen Lihui ushered in a turning point in his life by holding a music festival after dormant for many years.
Drawing blueprints with faith
Domestic music festivals are a performance model that appeared after 2000, but they still remain in the form of traditional concerts. As a literary and artistic youth, Shen Lihui has always been looking forward to introducing the foreign-style national party music into the country. Top bands can show the opportunity on the stage. Fans can also enjoy it...
Shen Lihui with ideals is operating in the company In 2007, with a slight improvement, he organized the first Modern Sky Music Festival. Although he lost more than 1 million yuan, he saw the prototype of his ideal. Over the yearsShen Lihui was not optimistic about the industry at the time, but he firmly believed that as an early-stage music fan training, he had to lose money first, and then slowly make money. is like Jack Ma said: some people believe because they see, and some people see because they believe.
Shen Lihui not only persevered, but also founded the Strawberry Music Festival in 2009, turning it into a heavy metal, folk, electronic, and psychedelic music festival, becoming a carnival party that meets the tastes of young people today. Shen Lihui’s greater contribution is to improve the living environment of domestic musicians. Since the first music festival held by Shen Lihui, bands that have not eaten enough have earned a decent income. Have a better and broader display space.
At the same time, a multi-billion musical empire is beckoning to Shen Lihui not far away.
Use wealth to build an empire
With the young people's enthusiasm for music festivals, Shen Lihui also invited international stars to come to the music festival as the finale, although fans still like Song Dongye, Wan Xiaoli, Zhou Yunpeng and other domestic rock artists, but Shen Lihui for many years Still insisting on this approach, because in his opinion, it can prove the grade and taste of the Strawberry Music Festival. After several years of development, the Strawberry Music Festival nowadays not only stops at the level of music, it has become an art feast covering entertainment, culture, creativity and other forms. Strawberry Music Festival has also become the most influential brand in China. music Festival.
The capital market has a keen sense of smell. With the continuous expansion of Shen Lihui’s music market, Modern Sky has attracted a number of venture capital institutions, and has received three rounds of financing of several hundred million yuan. Today, the valuation of the Modern Sky market is already at With more than 1 billion yuan, it has nearly 200 music groups under the umbrella of New Pants, Dian Yang, and Mr. Turtle. It is the largest independent music company in China.
Even the popular tour group and the Hedgehog band have played for Shen Lihui for 10 years. The agents of Penicillin and Jiulian real people all came out of Modern Sky, and the first album of Face Band was released by Modern Sky...
It can be said that any group that is playing on a team or performing in a music festival is inseparable from Shen Lihui's sphere of influence. Today's Shen Lihui is absolutely qualified to enjoy the pride and pride of "the world is out of my generation".
To this day, there are hundreds of music festivals held every year in China, but the Strawberry Music Festival is always ahead of its opponents, because here, only you can't think of it, there is nothing you can't see. Here are the metal rock style of the actress Maggie Cheung, the old aunt Cai Qin singing Jay Chou’s song, and Dou Wei’s golden curse... Shen Lihui even opened the music festival to New York’s Central Park for a while, and made it up with this sensational news. "New York Times".
Zhang Yadong and Shen Lihui
Zhang Yadong once said: "Piano education promotion, 10 years of publicity, is not as good as training a Lang Lang."
In the music circle, hundreds of music festivals are not as good as Shen Lihui.
In the special period at the beginning of 2020, in the face of new opportunities and challenges, it is not surprising that Strawberry Music Festival takes the initiative to seek change. After all, this move fits the distinctive tonality of Strawberry Music Festival, and In the music circle, there is no second boss who dares to eat crabs like this.
