Yes Entertainment Comprehensive report on February 7 On the evening of February 6, the opening drama of Hunan Satellite TV's Youth On-going Theater and "I'm Not a Shopaholic" simultaneously broadcasted exclusively on Mango TV ended warmly after a month of hot airing . In the end, Yan Li Gao Yang, the lovers, broke the mirror and reunited with Gao Sweet and Sprinkled Sugar; Gao Yang completely tore off the "shopaholic" mark and grew into a cutting-edge designer; the commercial battle between Yi Energy and Chenming Department Store came to an end, and Ye Minglang Wang Xiaozai finally succeeded in holding hands with Huanxi friends. On the day of its closing, the show carried out the strong momentum of going high and high, and double net ratings again won the first place, officially drawing a perfect end to the youth struggle story of "only love and dreams never discount".
Going high and going high won the ratings "Grand Slam" Hot and hot, topical double-line hot search
January 1, 2020, produced by Mango Films, Guowen Films, Inada Films, Fire Films, directed by Peng Xuejun, Luo Zhigang The youth inspirational drama "I'm not a shopaholic" officially "opened" on Hunan Satellite TV. On the first day, it won the first double-net ratings and CSM59 city ratings broke 1. During the hit period, the show has always ranked first in the ratings of CSM59, achieving 22 consecutive "Grand Slams" on 22 broadcast days, and its market share of 80, 90, and 00 has repeatedly exceeded 10, becoming The most competitive popular drama in the same file. In addition, as a weekly show at 22 o'clock in the evening, "I'm not a shopaholic" surpassed many of the most popular daily broadcasts in the same period, and has repeatedly been listed on the Sophie National CCTV evening TV series ratings TOP3 and Vlinkage TV series broadcast index TOP3. Its network broadcasting platform, Mango TV, has the highest single-day broadcast volume of over 100 million and cumulative broadcast volume of over 1 billion, showing its strong performance.
In addition to handing over a beautiful ratings transcript, "I'm not a shopaholic" also has an impressive online popularity. Up to now, the number of reads on Weibo topics of the play has exceeded 1 billion, and it has repeatedly ranked among the top five Weibo topics. And "Mencius Yi Fancy Sharing Shopping Scripture" appeared on Weibo hot search list, "Unforgettable Phone Number", "Female Celebrity Cheongsam Contest", "Young Job-seeking Confused Behavior", "Mencius Resignation Circle Be a Cabinet Sister" and other plot-related plots. The topic also aroused heated discussion and resonance from netizens. At the same time, the series also realized interactive communication with the audience through official micro activities and the heroine's airborne live broadcast room. At present, the number of single likes of the drama-related short video on Douyin has exceeded one million, and the official Douyin has the highest single playback volume of 14.4 million+. The comics of the same name of the drama have also been serialized on the domestic TOP-level comic platform and won Super popular with 36,000+ heat value.
"No dead spots" to create fine national dramas Youth inspirational positive energy is praised by the article of "People's Daily"
Behind the good ratings of "I'm Not a Shopaholic" is its original intention, ingenuity and intention to create fine national dramas. As a youth inspirational drama with realistic themes, the drama was filmed in Shanghai, Suzhou, and London, and from a keen and fresh perspective, for the first time focused on the phenomenon of "shopaholics" under the upgrade of national consumption, and then online e-commerce The cross-track game, which is hand-in-hand with the physical department store, is brought to the screen and is regarded as an industry pioneer. Represented by different people such as e-commerce president Yan Li, "shopaholic" Gao Yang, and physical department store heir Li Mingche, "I'm not a shopaholic" not only focuses on the high-level career path of contemporary young people who do not forget their original aspirations and resist the wind. The sweet and sweet love, the tearful affection, and the loyal friendship also resonate deeply. As a bonus item that has been well received by audiences, the many delightful 1:1 professional T-Taiwan shows and more than 300 sets of female protagonists’ fashion outfits in the play are amazing, and it is amazing for the beauty of national tides such as seed embroidery and cheongsam. The endorsement of strength fully demonstrates the mission of traditional Chinese opera and the artistic pattern of inheriting classic culture.
"Only love and dreams will never be discounted". With the hard-core blessing of positive energy and detailed details, the play has received high comments from many authoritative media, as stated in the article in the overseas edition of "People's Daily" "I'm not a shopaholic" directly hits the consumption outlook, values and life outlook of modern young people. In addition to focusing on the transformation and growth of women’s perspectives, the series also depicts a group of contemporary urban youths’ struggles and their responsibilities. Responsibility happens to be a true portrayal of the struggle spirit of contemporary young people.
It is time for the whole country to fight togetherAt the critical moment of the epidemic, "I'm Not a Shopaholic" specially planned and produced a number of epidemic prevention themed Douyin and comics. The official Weibo also responded to the topic of "Handwriting Refueling Relay" in the first time, and actively promoted scientific epidemic prevention through various methods. And salute, cheer, cheer up all the staff who are fighting on the front line, gather positive energy together, and overcome the difficulties together.
Youth does not end, and dreams do not close. At the end, "I'm Not a Shopaholic"'s exquisite, non-hovering style, and its anti-Marie Su-style inspirational core won the praise of netizens who follow the drama. "This drama once again proves what it means to go to the heart. "It is king". "Compared to IP dramas, this kind of original themed drama is already a scarce product. I hope that this kind of domestic drama can be more in the future." And the starring Wang Yangming, Mencius, Li Sun, Lu Chen, Li Binghui, Huang Heli, Liu Qianwen, and the special star Chen Zihan also collectively pet fans, thank the audience for their support and love along the way, and hope that the youthful, inspirational and positive energy of the characters in the play can accompany everyone. Be brave to pursue your dreams and become a better version of yourself.
