movie "Parasite" shined at the Oscars and became a "winner. Director Bong Joon-ho created the history of Korean films and became the first non-English film in the history of the Oscars to win the best film.
Objectively speaking, our Chinese film Although there is no shortage of quality products, there is no room for improvement. We still hope that more Chinese-speaking filmmakers can make and dare to make good movies.
In fact, in addition to the vigorous development of the movie industry, Korean Entertainment’s "idol industry" is even more important. At the speed visible to the naked eye, a variety of forms are innovating.
Among them, the "limited group" has become an indispensable existence in the Korean entertainment industry. The
limit means that there is a time limit, which means that it is determined at the moment of debut Understand the time of dispersal. Although the time limit seems to be a restrictive factor for the "limited group" group activities, in fact, it has not affected the high popularity of the group group. On the contrary,
makes fans have a kind of "things are precious." The sense of vision, in a limited time, to idols unlimited love and support.
Currently, limited groups can generally be divided into two forms: one is based on talent shows, and the launch of a new group combination.
One is a combination of complete, mature, and certain fame and popularity, and a limited group separated according to the needs of different fans, which is commonly known as the "squad." The former is the representative program of the Korean entertainment circle. "Produce 101" as an example: the women's group IOI launched in the first season has an event time limit of 8 months; the men's group Wanna One launched in the second season has an event period of one and a half years.
Although the duration of the two groups is relatively short, Its popularity and awards are enough to make many idol groups that have debuted for many years to be jealous. Among them,
, especially Wanna One's performance is the most eye-catching.
debuted in January, Wanna One contributed in the music program "Show Champion" The hot and exciting "first stage"; also with the title track "Energetic" from the debut mini album, won the first place after debut; in the 7th Gaon Chart, beat the trendy boy group EXO to win the fourth quarter award.
and so on. There are countless awards. For a limited group that made its debut through the draft, such impressive results are indeed enough to occupy a place in the Korean entertainment circle.
and another limited group that appears in the form of a "squad", regardless of support from fans From the perspective of public understanding, their group roads will be much smoother.
For example, Cube Entertainment’s men’s and women’s limited combination "TroubleMaker", which became famous for a while, has laid the foundation for Hyuna’s "Little Mustang" style, which will become her future The maverick female Solo in the Korean entertainment industry has laid the foundation.
Similarly, big entertainment companies such as SM The company has also pushed the popular Girls’ Generation team "TaeTiSeo", which has gained super popularity and made a lot of money.
Suddenly, the "limited group" became a "sweet cake", and everyone smelled the opportunity inside.
In line with the purpose of reference and learning, it is not difficult to see that the domestic "cultivation department" idol talent show, which has risen rapidly in the past two years, is also working hard in the direction of creating a "limited group".
However, after several limited group creations, we seem to have also seen a dilemma facing the domestic “limited group”: why
can catch the popularity and reputation of the foreign limited group and return frequently; in contrast, the domestic limited group, But the development is uneven.
A few days ago, the popular "limited group" representative of IZONE in the Korean entertainment circle returned strongly in February after being questioned for ticketing and a shady storm.
Judging from past data, IZONE’s fan loyalty has reached an astonishing level.
In a sense, the limited group is like a smash hit online celebrity product.
relies on people's curiosity, relying on the follow-up influence and residual temperature brought by variety shows, and it has gained high popularity and high attention in the short term. Once there are newer idol groups in
, these limited groups with limited activity time will have to face the status quo of being replaced by "back waves".
is not only a limited idol group, that isEven idol groups that have been in the army for many years also have a common problem: it is difficult for group fans and only fans to get along peacefully. Fans of
are idols' "family parents". To a certain extent, fans directly affect the long-term development of individuals or groups.
is the same group, but the fans are in a situation where they work independently. On the surface, they are harmonious, but it is difficult to hide the embarrassing situation of tit-for-tat in private.
Before the TFBoys concert, the three fans of their respective fans fought a "light card war". Obviously it is a group concert. With the "efforts" of the fans, it looks like a personal popularity contest.
It’s no wonder that there will be rumors such as "TFBoys members are incompatible". Under the encouragement and performance of fans, the "melon-eating crowd" who don't know the truth will inevitably have various speculations.
Even the R1se group, which is currently on the rise, was rumored to have a relationship between Zhang Yanqi and Yao Chen, and fans tore each other.
Of course, we must understand and support the existence of Tuanfen and Weifen. Even if we cannot achieve "love the house and the black", there is no need to tear each other.
The relationship between idols and fans is originally interdependent. Fans chant slogans to protect idols and love idols every day. But the fight between fans, apart from making the team members more embarrassed, seems to have no other positive effect.
is even worse, because the uninterrupted battle among the fans makes everyone mistakenly think that if the members do not tear X, the fit is incomplete, and the highlights and explosions are missing.
As soon as the fans confronted each other, the Rocket Girl 101 official Weibo who was "forced" had to stop and reconcile. I also hope that the majority of fans can maintain a good "symbiotic relationship".
Compared with the Korean entertainment industry, the status of domestic artists is actually quite high. With fans holding and company guarding, all kinds of music, film and television, fashion and other resources abound. The full bloom of
has caused limited group artists to increase their exposure as much as possible within a limited time, so as to avoid the aura no longer after the group is disbanded, and it is difficult to protect individuals.
Therefore, the team members are not centered on group activities. They value Solo activities more. Group activities are just icing on the cake, not unique.
takes Nine Percent (hereinafter referred to as "NPC") as an example. In more than 70 days of debut, the complete group variety show was only "Happy Camp"; the group variety show that was supposed to be hit while the iron was hot has not been online; not only that, it has been The debut group, even if it is a limited group, does not have a single that belongs to the group. Although
limited the achievements of the group group is not outstanding, but the individual activities of the group members are in full swing.
The NPC who debuted for 18 months can not escape the limited group and the fate of disbanding in a limited time. From debut to disbandment, within a year and a half, nine members have their own growth and achievements.
At this stage, for example, the combination of C-place Cai Xukun is gradually moving towards the top-tier position; Fan Chengcheng and others appear in popular variety shows such as Running Men; Wang Ziyi began to lean towards fashion coffee, etc.
But what is interesting is that as a group, NPC is not as loud as a single member.
Although the various causes and effects in group activities are not limited to the group itself. But it is not difficult to see that compared to the coordination of various factors in group activities, personal Solo has to involve and consider much less.
At the same time, the limited group is using the residual temperature of the show to excessively consume the idol’s popularity and energy. Members represented by Fan Chengcheng, straddling the two combined group activities of NPC and "Lehua Seven Sons", it is inevitable that it is difficult to balance. The efforts made by
beyond the scope of ability, the effect is discounted, but also counterproductive. Any group of
emphasizes a word called "group soul". The so-called "everyone gathers firewood and the flame is high" can only be achieved by concerted efforts.
Although all idol groups emphasize and promote "group souls" all the time, they seem to be united, and the hidden problems and contradictions behind them are also one of the reasons for the acceleration of the disbandment of the restricted groups. The most prominent contradiction among
lies in the uneven resources within the team.
Previously, the most famous Korean entertainment circle was "Hyuna and her back dancers", which was also one of the reasons that 4minute was disbanded. This is true for the idol group that
has debuted for many years. It is even more obvious for the limited group of amateurs or trainees who made their debut after multiple rounds of "fighting".
For the limited group returning to China, the typical representative of uneven resources and popularity in the team is Rocket Girl 101. Since
formed the group, news of discord between Rocket Girls 101 members has not stopped.
, as Yang Chaoyue, Wu Xuanyi and Meng Meiqi who are the "popular top 3" in the group, since their debut, they have been endorsing and variety show resources. Among them, Yang Chaoyue is the most.
Not only that, in a previous public appearance event, some members wore tens of thousands, and some members' dresses were picked up by netizens and sold for less than 100 yuan. The uneven development of
members is like a gap in the glass, and it is only a matter of time before it breaks.
No wonder Meng Meiqi was outspoken when participating in variety shows: "Due to work, we rarely see each other."
Busy schedule is not only the usual excuse for celebrities to break up, but also applies to idol groups.
As an idol, there are a lot of involuntary and helplessness. Everyone wants to go long and go long. However, many times, under the operation of capital, it is not possible to develop according to personal wishes. The
limited group was originally born for the program. In order to achieve a specific goal, a temporary group composed of several members.
combined, "restriction" is just a hot word.
Since the limitations of the limited group are already open to everyone, the economic company behind it is destined to strike while the iron is hot, and it is understandable that it must maximize profits before the group survives in name.
is just difficult to limit the members of the group and regard them as "guinea pigs" being consumed. Each member of
has its own economic company behind it, and each of them is racking their brains to maximize profits and minimize losses. On the other hand, as the leader of the group, the program group or the company it belongs to, has become a "puppet" with no actual voice and decision-making power.
shared the brokerage agreement and became a non-binding waste paper. The interests of all parties cannot be coordinated, and it is difficult to reach a consensus.
has neither professional guidance, no organized itinerary, nor proper and powerful operational capabilities.
Under the influence of various unfavorable factors, Nine Percent left the field sadly, setting the record of "the shortest group duration".
Of course, this is not a glorious time worth showing off. The star-making history and ability of
are obvious to all. This is not something that can be caught up in a short period of time through reference and learning in China.
This industry is generally eager for success, killing chickens and getting eggs. It is a matter of course that it will be popular overnight or lasting.
But for limited groups, the result of "consumption" greater than "cultivation" can only disappear into the torrent of entertainment circles. The
group, as a human-centric entertainment business product, requires time and funds to cultivate. When the limited group was eager for success, it became a "false proposition." No matter how great the player is, he can't hand in a satisfactory answer sheet.
Domestic idol industry, please slow down.
Whether the entire entertainment environment, whether the artist or the company behind it, or many fans, should be more patient, wait for the growth of the idols.
