"囧Mom", a short video platform announced another big news:
broadcasts "Crazy Alien" and other 13 movies for free! The main slogan "Online Free Spring Festival" is particularly eye-catching.
The above-mentioned 13 movies are basically family comedies, among which there are many "star masters" "Mermaid" "Journey to the West" "The Mermaid" "Journey to the West" and "The Journey to the West"
, "Happy Series", and "People in Hong Kong"
"Charlotte Troubles", "Ice Fist of Shame"
, "Box Office", "Detective Chinatown", "Monster Hunt 2" and so on...
But the focus is on these movies that used to be paid or only members can watch , All free.
is broadcast for free. The audience applauded, but it does not mean that we refuse to pay.
Think about the scenes of high ticket prices during the Spring Festival last year, but the film market for the Spring Festival stalls still broke the 10 billion mark. Looking at the essence through the phenomenon, this free time may be a "service upgrade" for the audience, because we have received a real warm service.
For various video payment platforms, it may be a new node.
What is the worst thing today?
"Spend money and be a grandson"
happens to every ordinary audience of us.
At the end of last year, some video platforms launched an operation, that is "advanced on-demand", which means that on the premise that VIP members can watch the drama first, if you want to watch more in advance, you can choose to spend money to unlock . What is the price of
?
3 yuan an episode or 50 yuan a price.
For a while, the members became dissatisfied, and the platform suffered from overwhelming scolding.
Although more and more users believe that content payment is the general trend in recent years, Chinese users are still not very comfortable.
Take our familiar and unfamiliar old friend Netflix as an example. Users only need to pay a membership fee to see all the works on the platform, including the new movies and episodes that have just been released. It was broadcast all at once.
Now we are looking at foreign sweets and pastries, and some domestic rogue platforms cut leeks. We all hope that there will be a reasonable and respectful payment market for content. And this time a spoiler appeared, that is, byte beating. With the eye-catching "free", it suddenly broke into our field of vision.
There is no good news for this year’s Spring Festival.
And when "囧Mom" announced its free online premiere, people boiled again!
For a time, the popularity of "Xu Zheng's atmosphere" and "We owe Xu Zheng a movie ticket" rose. After calming down, we realized that it was Bytedance that paid for the people across the country.
have to say that this move has won the favor of users.
But will free always exist?
There is a Chinese proverb called "If you do not repay you, you will give you the best; there is no reward, what a different animal", which also corresponds to the Western "there is no free lunch." If you give it, you will give it back. This is our inner thoughts. Just like when "囧Mom" announced the free online premiere, a netizen's mood:
Now you can see the content for free, and it may go to paid in the future. . After the
video platforms betray the trust of members, there may be many people who continue to choose to renew. After
byte jumps into the game, it will inevitably be countered by all parties, and how to build a new streaming media platform is also a problem. The road to payment for content has just begun, and it is also very long.
The final sentence:
as an audience, we are finished!
