Recently, in the hustle and bustle of the Spring Festival Gala, in addition to the epidemic that has attracted special attention, the stalls and withdrawals of various Lunar New Year movies have also attracted public attention.
Among them, Xu Zheng hollowed out his mind for his new film "囧Mom".
was originally set for "囧 Ma" on the first day of the new year, and it was filed until the 30th day of the new year. This is terrible. Xu Zheng almost offended the front-line staff of the national studios. The
wave did not settle down, and the wave started again. Everyone knows what happened afterwards. Because the pneumonia epidemic was too fierce, in the end, all the 7 blockbuster films in the Spring Festival were withdrawn.
originally thought that the matter would come to an end, but "囧Mom" once again caught the thunder: the cinema network changed to webcast, and it started at 10 o'clock on the New Year's Day, and it was fully free to play.
later learned that ByteDance invested 630 million yuan to purchase the exclusive network rights of "囧Mom" and broadcast it for everyone on the platform for free.
can watch such a cinema movie for free on the first day of the Chinese New Year, which is great news for everyone. Coupled with the impact of the epidemic, many people choose to stay at home. It can be said that the free broadcast of "囧Mom" brought a touch of warmth to people in the epidemic.
and Xu Zheng personally reaped a large wave of online favors because of the sale of "囧Mom". Everyone left a message: "Brother Shan Zheng, I owe you a movie ticket!", "You will be doubled for the ticket price!" You have a movie ticket, and I will support each of your movies in the future." This move of
also brings huge economic benefits to both buyers and sellers.
"囧Mom" made Xu Zheng's company a direct profit of 630 million yuan, which not only eliminated the possibility of box office box office screenings on theaters, but also excluding film production costs of 220 million yuan, a direct net profit of 410 million yuan. It can be said that this operation is much safer than the risk of breaking through the Spring Festival gear.
and paid the bill to ask people all over the country to watch the bytebeat of "囧Mom" online for free. The benefit of the surge in the number of new APP users is also not small, and it can be said to be a big victory. This account of
is very cost-effective no matter how you look at it. It is simply a "win-win situation for N families". Xu Zheng also expressed his gratitude to Huanxi Media, Toutiao (ByteDance) and related personnel on Weibo.
However, behind this seemingly "multi-win" situation is a war without gunpowder.
A statement signed "more than ten thousand employees in the film industry" has flowed out. The statement requires that the network broadcast of "囧 Ma" be stopped, otherwise the film works produced by Huanxi Media and Xu Zheng will be boycotted. The
statement stated that the Internet premiere of the movie "囧Mom" produced by Huanxi Media was an act of breaking the basic rules of the industry.
From this statement, we can understand that Xu Zheng's move really completely offended the national cinema industry chain. Once the "network premiere" situation of
is broken, other movies will inevitably follow suit in the future and no longer use the theater to do the first broadcast, and the interests of the theater will inevitably be greatly damaged.
Therefore, the theater's boycott of Xu Zheng and Huanxi Media can be said to be an inevitable result.
has offended Xu Zheng from offline theaters. If there are more movies released, the rate of that row will not be satisfactory... How will
Xu Zheng compete with the theaters? Let us wait and see the exciting "struggle" in the future!
